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Democratizing Business Processes with                          Android-based Mobile DevicesDr. Christof RodunerCOO and co-...
ABOUT
ABOUT SCANDIT3       Company:            Founded by entrepreneurs and MIT /             ETH Zurich graduates in 2009.   ...
BARCODE SCANNING PLATFORM4       Barcode Scanner SDK:            Fastest and most reliable mobile             barcode sc...
ENTERPRISE IT TRENDS
MOBILE BUSINESS6        Mobile has dramatically changed the way of doing business:                                        ...
CONSUMERIZATION OF THE    ENTERPRISE7
NOT JUST SOFTWARE…8             BYOD
BUSINESS PROCESSES
TODAY: DEDICATED HARDWARE10
TOMORROW: ANDROID TO THE     RESCUE11     Advantages:        Make business process accessible to everyone        Support...
CHALLENGE:TECHNOLOGY
CHALLENGE: NO AUTOFOCUS13     No autofocus (AF)         camera
CHALLENGE: BLURRY IMAGES     WITH AUTOFOCUS DEVICES14      Wrong focus point                          Camera not able to f...
CHALLENGE:     DELAY DUE TO AUTOFOCUS15                         Autofocus duration on iPhone 4S: ~1 sec                   ...
CHALLENGE:     PACKAGING, FORM FACTOR & LIGHTING16                                              Tiny 2D codes             ...
DEMO VIDEO17         www.scandit.com/video
PROCUREMENT
PROCUREMENT STATUS QUO19     How small enterprises order goods     today:        Assemble order using Excel sheet        ...
PROCUREMENT USING     A MOBILE DEVICE20        Actor #1: Retail buyer or manager             Action #1: Places a product...
EXAMPLE SOLUTION:     WINTERHALTER + FENNER21
VALUE PROPOSITION22     Strategic                        Technology     - Streamline ordering process    - Fast and reliab...
SELF CHECKOUT
SELF CHECKOUT STATUS QUO24          Automated checkout process in today’s retail stores:              Custom mobile devic...
SELF CHECKOUT USING     A MOBILE DEVICE25        Actor #1: Consumer             Action #1: Scan items as they are added ...
EXAMPLE SOLUTION: QTHRU26
VALUE PROPOSITION27     Strategic                                 Technology     - Reduce checkout time                   ...
TICKETING
TICKETING STATUS QUO29        Ticket distribution         and verification        Often no technology         support   ...
TICKETING USING     A MOBILE DEVICE30        Actor #1: Ticket distributor             Action #1: Creates and            ...
EXAMPLE SOLUTION: FATSOMA31
VALUE PROPOSITION32     Strategic                               Technology     - Feasible for small event organizers   - O...
POINT OF SALE
POS STATUS QUO34     Today’s point-of-sale systems:        Scan products and total cost        Accept payment        To...
POS USING A MOBILE DEVICE35        Actor #1: Cashier             Action #1: Scan products              individually to t...
EXAMPLE SOLUTION:     ZING CHECKOUT36     Mobile phone can emulate traditional peripheral devices:        Receipt printer...
VISUAL CREDIT CARD READING37     Capture credit card information with smartphone camera
VALUE PROPOSITION38     Strategic                         Technology     - Speed up checkout               - Fast and reli...
PARTS TRACKING
PARTS TRACKING STATUS QUO40        Goal:             Gobal hardware manufacturer needs to track              hardware pa...
PARTS TRACKING USING     A MOBILE DEVICE41        Electronics manufacturers        Actor: Engineer or Manager          ...
SOLUTION42        Imprint tiny 4x4mm Datamatrix codes and/or Code39         stickers on hardware parts        Build trac...
VALUE PROPOSITION43     Strategic                               Technology     - Leverage BYOD ecosystem               - S...
CONCLUSION
SUMMARY45        Android devices bring great changes to well-established business         processes        Sophisticated...
FURTHER INFORMATION46     Free Barcode Scanning SDK:     www.scandit.com/pricing     Blurry Barcode Scanning Blog Post Ser...
THANK YOU
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Democratizing Business Processes with Android-based Mobile Devices

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Presentation was given in April of 2013 at DroidCon in Berlin, Germany. In this presentation, Scandit's COO Christof Roduner goes over Scandit’s products and services, some recent enterprise IT trends, Android technology and challenges, and a variety of usage scenarios where smartphone-based barcode scanning can add value to business processes. Check it out:

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  • Businesseshavetakenadvantageof mobile technologiesrapidlyTriedandtestednewconceptsMostlynewmeansofcustomerinteraction
  • Today: Excel sheets, place order in web shop
  • Make sure you always know where each part isYou know who touched which part lastIdentifying the specifications of the part Requesting changes to the design Adding comments Logging bugs Electrical EngineerQA EngineerEngineer (other)Product Manager
  • Transcript of "Democratizing Business Processes with Android-based Mobile Devices"

    1. 1. Democratizing Business Processes with Android-based Mobile DevicesDr. Christof RodunerCOO and co-founderchristof@scandit.com@scanditwww.scandit.com Droidcon 2013, Berlin, Apr 10, 2013
    2. 2. ABOUT
    3. 3. ABOUT SCANDIT3  Company:  Founded by entrepreneurs and MIT / ETH Zurich graduates in 2009.  Based in Zurich, Switzerland  Customers:  5,000+ licensees in 80+ countries.  Preferred technology provider of GS1
    4. 4. BARCODE SCANNING PLATFORM4  Barcode Scanner SDK:  Fastest and most reliable mobile barcode scanning technology  Scans from any angle and without autofocus  Supports Android, iOS, WP8 (soon), Symbian/Qt, Phonegap and Titanium  Product API & Scanalytics  Product data for over 25M UPCs across different geographies and categories.  Scan analytics (top products and categories, at-home vs. in-store, etc.)  Great support and simple pricing  Free community edition available
    5. 5. ENTERPRISE IT TRENDS
    6. 6. MOBILE BUSINESS6 Mobile has dramatically changed the way of doing business: Independent Mobile Price Brick & Grocery Online Brand Product Coupon Payment Mortar Comparison Stores Retailers Owners Portals Sites Provider Retailers Engines … but mostly in consumer space
    7. 7. CONSUMERIZATION OF THE ENTERPRISE7
    8. 8. NOT JUST SOFTWARE…8 BYOD
    9. 9. BUSINESS PROCESSES
    10. 10. TODAY: DEDICATED HARDWARE10
    11. 11. TOMORROW: ANDROID TO THE RESCUE11 Advantages:  Make business process accessible to everyone  Support occasional use  Support locally decentralized use  Stylish device instead of clunky hardware
    12. 12. CHALLENGE:TECHNOLOGY
    13. 13. CHALLENGE: NO AUTOFOCUS13 No autofocus (AF) camera
    14. 14. CHALLENGE: BLURRY IMAGES WITH AUTOFOCUS DEVICES14 Wrong focus point Camera not able to focus on objects too close
    15. 15. CHALLENGE: DELAY DUE TO AUTOFOCUS15 Autofocus duration on iPhone 4S: ~1 sec Delay to start autofocus: ~0.3 sec Time
    16. 16. CHALLENGE: PACKAGING, FORM FACTOR & LIGHTING16 Tiny 2D codes Non-uniform background Thin barcodes Crumpled surface Transparent code on Glare round surface
    17. 17. DEMO VIDEO17 www.scandit.com/video
    18. 18. PROCUREMENT
    19. 19. PROCUREMENT STATUS QUO19 How small enterprises order goods today:  Assemble order using Excel sheet or pen and paper  Find product in web shop, enter quantity, place order  Check if shipment is complete
    20. 20. PROCUREMENT USING A MOBILE DEVICE20  Actor #1: Retail buyer or manager  Action #1: Places a product order by scanning an item, case or stand alone barcode from catalog  Actor #2: Product vendor  Action #2: Assembles order as specified by Actor #1, and scans product before shipping to retail location  Actor #3: Dock receiver  Action #3: Accepts an order from the vendor via a receiving dock. Scans a palate or product case to add items to store inventory system
    21. 21. EXAMPLE SOLUTION: WINTERHALTER + FENNER21
    22. 22. VALUE PROPOSITION22 Strategic Technology - Streamline ordering process - Fast and reliable - Decentralize ordering - Familiar UX - Automate manual processes Competitive Monetization - Improve product availability - Reduce hardware costs - Reduce human error - Reduce labor costs - Affordable support
    23. 23. SELF CHECKOUT
    24. 24. SELF CHECKOUT STATUS QUO24 Automated checkout process in today’s retail stores:  Custom mobile devices  Fixed checkout stations  Not possible in smaller stores Source: www.coop.ch Source: Wikipedia
    25. 25. SELF CHECKOUT USING A MOBILE DEVICE25  Actor #1: Consumer  Action #1: Scan items as they are added to a shopping basket.  Action #2: Scan coupon for promotion  Action #3: Scan loyalty card (or have digital version in mobile wallet)  Action #4: Scan a barcode on a checkout kiosk to checkout  Action #5: Receive QR code on mobile device to open gate, confirm payment and walk out
    26. 26. EXAMPLE SOLUTION: QTHRU26
    27. 27. VALUE PROPOSITION27 Strategic Technology - Reduce checkout time - Runs on shopper’s own device - Help shoppers with local discovery - Cross-platform - Personalized offers and - Fast and reliable recommendations, targeted deals and promotions - Opportunities to up-sell / cross-sell Competitive Monetization - Improved shopping experience - Reduced hardware costs - Be perceived as innovator (by - Reduced labor costs consumers and competitors alike)
    28. 28. TICKETING
    29. 29. TICKETING STATUS QUO29  Ticket distribution and verification  Often no technology support  Hardware is often:  Clunky  Expensive  Offline  With bad battery  With basic UI only Images: shubertticketing.com, starticket.ch, Wikipedia
    30. 30. TICKETING USING A MOBILE DEVICE30  Actor #1: Ticket distributor  Action #1: Creates and distributes a ticket with a barcode (digital or physical)  Actor #2: Event staff  Action #2: Scans the barcode on a ticket to admit entry to event
    31. 31. EXAMPLE SOLUTION: FATSOMA31
    32. 32. VALUE PROPOSITION32 Strategic Technology - Feasible for small event organizers - Online verification with support for who have to use pen and paper wifi and 3G otherwise - Over-the-air deployment and - Decentralized event management updates - Easy access to hardware - Familiar UX - Cross-platform Competitive Monetization - More convenient for event guests - More revenue to buy, store and show tickets - Reduced hardware costs - Last-minute sales - Reduced labor costs
    33. 33. POINT OF SALE
    34. 34. POS STATUS QUO34 Today’s point-of-sale systems:  Scan products and total cost  Accept payment  Too heavy-weight for small, individual retailers (hardware cost, agreements with payment processors, etc.)
    35. 35. POS USING A MOBILE DEVICE35  Actor #1: Cashier  Action #1: Scan products individually to total cost of items in basket  Action #2: Cashier scans barcode off of consumer’s mobile device to activate the coupon or loyalty card  Action #3: Accept payment  Action #4: Accept item return by scanning barcode on item
    36. 36. EXAMPLE SOLUTION: ZING CHECKOUT36 Mobile phone can emulate traditional peripheral devices:  Receipt printer → email or text message receipts  Mouse → touch screen  Scan gun → camera-based scanner  Credit card terminal → dongle or camera-based reader
    37. 37. VISUAL CREDIT CARD READING37 Capture credit card information with smartphone camera
    38. 38. VALUE PROPOSITION38 Strategic Technology - Speed up checkout - Fast and reliable - Improve customer experience - Familiar UX Competitive Monetization - Differentiate through elegant - Reduced hardware costs solution - Reduced labor costs - Affordable support
    39. 39. PARTS TRACKING
    40. 40. PARTS TRACKING STATUS QUO40  Goal:  Gobal hardware manufacturer needs to track hardware parts across entire organization  Enable 10,000+ technical employees to participate in QA process  Two approaches:  Dedicated handheld scanners → only few employees can participate  Desktop / web-based solution: low compliance, mistakes, outdated information
    41. 41. PARTS TRACKING USING A MOBILE DEVICE41  Electronics manufacturers  Actor: Engineer or Manager  Action #1: Check in to identify the part’s location and user  Action #2: Identify part details and specs  Action #3: Identify past users who worked with the part  Action #4: Request changes to part  Action #5: Log notes, Bugs, etc
    42. 42. SOLUTION42  Imprint tiny 4x4mm Datamatrix codes and/or Code39 stickers on hardware parts  Build track and trace app with Scandit’s Barcode Scanner SDK to deliver laser-like scanning performance to thousands of occasional scanners.  Benefits:  Increased efficiency by extending hardware tracking to more than a few QA specialists with barcode scanner hardware  Better governance of hardware parts by management  Significant cost savings compared to solutions based on dedicated scanners
    43. 43. VALUE PROPOSITION43 Strategic Technology - Leverage BYOD ecosystem - Supports very small Datamatrix barcodes (4mm) - Enable occasional scanning - Cross-platform - Create one point of access for part information - Familiar UX Competitive Monetization - QA improvements - Reduced labor costs - Reduces friction during production, - Reduced hardware costs testing and distribution of parts
    44. 44. CONCLUSION
    45. 45. SUMMARY45  Android devices bring great changes to well-established business processes  Sophisticated process support becomes available to everyone, even small businesses  Android devices are more appealing, less expensive, often less complex and more readily available than devices traditionally used  Everyone, even occasional users with their own devices, can participate in a business process
    46. 46. FURTHER INFORMATION46 Free Barcode Scanning SDK: www.scandit.com/pricing Blurry Barcode Scanning Blog Post Series Introduction: Why Bother? Market Perspective: Original Research Study Technical Perspective: Reasons for Use Additional Web Resources Product API: www.scandit.com/product-api/ Case Studies: www.scandit.com/apps/case-studies/ E-mail: info@scandit.com
    47. 47. THANK YOU

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