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Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
Select Campaign Examples from ScanLife
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Select Campaign Examples from ScanLife

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  • 1. Select Campaign Examples
  • 2. Using OS Detections to Drive App Downloads Mars Goal: Social Sharing Strategy: App Awareness Value for the user  Easy access to app download  Share photos via social media Value for the business Media:  Strengthen social media In-Store presence  Generate campaign buzz  Increase app downloads
  • 3. Smart Code - Language Detection Campbell’s Goal: Drive Conversions within Hispanic Demo Strategy: Multilingual Code Media: Shelf Talkers POP Display Call to Action: For Recipes Para Recetas Value for the business  Personalize content language delivery by detecting the user’s device language settings first Deliver English and Spanish content from one code
  • 4. Product Education to Close Sales Staples Goal: Increase conversion Value for the end-user Strategy: Product Info  Product Information  Buy now option  Customer reviews  Additional Product Accessories Media: In-Store Value for the business  Mcommerce  Product education  Campaign awareness
  • 5. Using QR to Drive mCommerce Hasbro Goal: Increase Sales Strategy: Special Offer Media: Movie Theater Display Value for the end-user  Product discount  Buy now option  Product reviews Value for the business  Increase sales  Product education  Campaign awareness
  • 6. Using QR to Drive mCommerce Chevrolet Goal: Increase Sales Strategy: Product Awareness Media: Print Value for the end-user  Vehicle information  Video gallery  Product reviews  Price quotes Value for the business  Increase sales  Track consumer behavior  Campaign awareness
  • 7. QR Code/NFC Combo Enhances Event Experience Topps Goal: Engage Fans Strategy: FanFest Contest Media: Giant Baseball Cards Value for the end-user  Chance to win Topps prizes Value for the business  Position brand as innovative and engaging  Promote Big League Minis: new product  Collect emails for outreach
  • 8. Using QR Codes as a Digital “Lost and Found” Barkcode Goal: Help Find Lost Pets The collars provide support especially during disasters such as hurricanes, floods, earthquakes etc. Strategy: Pet Information Media: Pet Collars Each code connects users to a variety of information on the specific pet:  Owner contact details  Vet/Medical info  Option to send text to owner  Share current location
  • 9. Strengthen Your Social Media Presence Crystal Light Goal: Social Media Awareness Strategy: Connect to Facebook Media: Print The code directly connected users to the official Crystal Light Facebook page
  • 10. Product Education to Close Sales Dove Mexico Goal: Brand Awareness Strategy: Product Info Media: OOH The code directed to a menu of consumer options like product tips, contact information and more.
  • 11. Reward People for Taking Action Bloomingdales Goal: Drive sales Outdoor 8.5% Strategy: Promotion Of those who engaged with the QR code scanned outside the store, reengaged inside the store Media: Print OOH Catalogs In Store
  • 12. Promote Mobile App Download SeaWorld Goal: Increase Mobile App Downloads Strategy: Park Information Media: Signs The codes produced 20,000 app downloads in a six week period
  • 13. Create an Integrated Mobile Experience Taco-Bell Goal: Community building Strategy: Brand connection TV Social Media Packaging Mobile Site Radio Media: Packaging In-Store POP Website Digital Ads Value for the end-user…  Belonging to a community  Participation to exclusive events
  • 14. Placement and Context Sonic Goal: Value for the end-user Campaign  Vote on and donate to various awareness teacher projects Strategy:  Exclusive video content Customer  Share via social media engagement Media: Packaging Value for the business  Facilitate charity (Limeades for Learning)  Drive awareness to campaign  Increase social traffic Placed on millions of Sonic cups at more than 3,500 drive-ins nationwide
  • 15. Engagement through Multi-Touch Points Starbucks Goal: Drive conversions Strategy: Product information Media: Packaging Value for the end-user  Video demonstrations  Vote and share their favorite coffee roast  Conveniently shop online via mobile  Locate the nearest store
  • 16. Product Education to Close Sales Gillette Goal: Increase conversion Strategy: Product Info *Strong Call to Action* Value for the end-user  Video series  Buy now option  Product reviews Media: Print Value for the business  Mcommerce  Product education  Campaign awareness
  • 17. Product Education to Close Sales HP Goal: Increase conversion Strategy: Product information Media: Packaging Value for the end-user  Up-to-date news  Tips & tricks Value for the business  New communication channel  Connection at point of purchase
  • 18. Euro Cup Consumer Engagement Coca-Cola Goal: Community Building Value for the end-user Strategy: Brand Connection  Follow on social media  Exclusive video  Easy access to app download Media: Packaging Value for the business  Build a community of brand ambassadors  Leverage social networks  Build consumer insights
  • 19. Using 1D to Connect with Audience Frito Lay Goal: Rebranding Strategy: Consumer education Media: Packaging Value for the end-user  Exclusive video  Recipes  Nutritional info
  • 20. Creating Dynamic Experiences Ford Goal: Create Buzz ScanLife Smart Code technology allowed customers to collect different “badges” by scanning multiple codes to receive prizes. Strategy: Gamification Media: PoS Material Value for the end-user  Discover new products  Entertainment  Rewards
  • 21. Improving Customer Experience Enterprise Goal: Enhance Brand Experience Strategy: Product Information Media: Flyer Value for the end-user  Rent a car  Special deals and discounts  Call customer service  Guide to find local restaurants, shopping, hotels etc.
  • 22. Advanced Menu Code Utilization ŠKODA Goal: Product Information Strategy: Mobile Landing Page Media: Print Value for the end-user  Locate nearest dealership  Read a brochure  Watch video  Call customer service  ‘Like’ on Facebook
  • 23. Trade Show Awareness New York International Auto Show Goal: Event Promotion Strategy: Discount Media: Print Value for the end-user  Discount on event ticket  Show map  Photo galleries

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