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Lost and found


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Showing Off Academy Taster Session presented 23/05/2011. Lost and Found - Powering up your online profile

Showing Off Academy Taster Session presented 23/05/2011. Lost and Found - Powering up your online profile

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  • IntroductionGavin Blog for Small Business Owners and busy peopleBriefly summarises what technology is available right now(in about 2 mins)Technology that Saves TimeWork Smarter, Not Harder!Slideshare!
  • What is the point of your website?
  • Try different “Match Types”
  • Michelle Phan - who started out creating makeup videos illustrating how to achieve the look of the stars – ie Lady Gaga. Gained massive following through social networking. Blogs and videos started to influence skin care and makeup markets.Soon gained the interest of major beauty product manufacturers, massive sponsorship deals. Now has her own range of products and is a professional makeup artist and spokesperson for Lancome.
  • Homepage (US Version)Buttons for SharingLinks to other sites15,000,000 people like this!My Starbucks Idea – Empowering for customersCustomers are invited to share their ideas and comment on other peoples
  • See website for more details of topics coveredSlideshare!Why not share your favourite gadgets? Via site or emailI will write a review! you need to know in about 2 mins
  • Transcript

    • 1. Lost and Found!Building yourOnline Profile
    • 2. Web Strategy Map
    • 3.
      • Point of Sale must be easy to find and understand
      • 4. Strong Call to Action
      • 5. Customer may not purchase immediately – Build Trust
      • 6. Other pages in site support your Point of Sale
      Your WebsiteStrong Point of sale
    • 7.
      • Search Engine Optimisation
      • 8. Search Engine Marketing
      • 9. Optimise for phrases your customer might use, not phrases your industry would use
      Your WebsiteGetting Found Online
    • 10.
      • Find keyword phrases being used by potential customers
      • 11. Create a short list of most powerful keywords
      • 12. Create individual Pages for each keyword / phrase
      • 13. Use keyword phrases when posting to other websites
      Google Keyword Tool
    • 14.
      • Create backlinks from other sites for Google to follow / index
      • 15. List your business on related Directories, like
      • 16. Interact with Industry Forums, Blogs, Webinars, Galleries
      • 17. Avoid Link Farms
      Google also now indexing Social Networks
      Google FoodLinks to your site
    • 18. Your Web Strategy Map
    • 19.
      • Add your Business to Googles Maps and Searches
      • 20. Include your best Keywords
      Google PlacesWhere are you?
    • 21. Facebook TipsBusiness Pages
      Intro to Facebook for Businesses on
      Facebook ‘Profiles’ versus ‘Pages’
      Find out about changes to Facebook Pages :
      Reserve Username for your Personal Profile / Business Page (>25 followers)
    • 22. Twitter Tips
      Intro to Twitter for Business on Twitter Directory
      Add your account to the relevant section
      Find people to follow – most influential people in the world
      Who you follow that doesn’t follow you
      Who follows you that you don’t follow etc.
      Google RealtimeSearch
      Example Search“Car Insurance”, Location = “Kendal”
      Set up Google Alerts
    • 23. Linked-In Tips
      Recent Upgrades
      Share Buttons, Profile snippets on your website
    • 24. The Power of Social Media
      Michelle Phan
      Blogging and video makeup tips
      How to create the look of the stars
      YouTube Stats
      Joined :18 July 2006Subscribers : 724,576
      Channel Views :27,467,062Total Upload Views :165,692,824
    • 25. The Power of Social Media
    • 26. Allday (
      Thanks for listening!
      • See Facebook page for more details of topics covered
      • 27. Leave me your business card
      • 28. I will email the presentation to you along with a contacts list