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Showing Off Academy Taster Session presented 23/05/2011. Lost and Found - Powering up your online profile

Showing Off Academy Taster Session presented 23/05/2011. Lost and Found - Powering up your online profile

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  • IntroductionGavin AlldayScabbyGadgets.co.ukTechnology Blog for Small Business Owners and busy peopleBriefly summarises what technology is available right now(in about 2 mins)Technology that Saves TimeWork Smarter, Not Harder!Slideshare!
  • What is the point of your website?
  • Try different “Match Types”
  • Michelle Phan - http://www.youtube.com/user/michellephanTeenager who started out creating makeup videos illustrating how to achieve the look of the stars – ie Lady Gaga. Gained massive following through social networking. Blogs and videos started to influence skin care and makeup markets.Soon gained the interest of major beauty product manufacturers, massive sponsorship deals. Now has her own range of products and is a professional makeup artist and spokesperson for Lancome.
  • Starbucks.com Homepage (US Version)Buttons for SharingLinks to other sites15,000,000 people like this!My Starbucks Idea – Empowering for customersCustomers are invited to share their ideas and comment on other peoples
  • See website for more details of topics coveredSlideshare!Why not share your favourite gadgets? Via site or emailI will write a review!ScabbyGadgets.co.ukAll you need to know in about 2 mins

Lost and found Presentation Transcript

  • 1. Lost and Found!Building yourOnline Profile
    Gavin AlldayScabbyGadgets.co.uk
  • 2. Web Strategy Map
    http://www.bluewiremedia.com.au/web-strategy-planning-template
  • 3.
    • Point of Sale must be easy to find and understand
    • 4. Strong Call to Action
    • 5. Customer may not purchase immediately – Build Trust
    • 6. Other pages in site support your Point of Sale
    Your WebsiteStrong Point of sale
  • 7.
    • Search Engine Optimisation
    • 8. Search Engine Marketing
    • 9. Optimise for phrases your customer might use, not phrases your industry would use
    Your WebsiteGetting Found Online
  • 10.
    • Find keyword phrases being used by potential customers
    • 11. Create a short list of most powerful keywords
    • 12. Create individual Pages for each keyword / phrase
    • 13. Use keyword phrases when posting to other websites
    Google Keyword Tool
    https://adwords.google.co.uk/select/KeywordToolExternal
  • 14.
    • Create backlinks from other sites for Google to follow / index
    • 15. List your business on related Directories, like Yell.com
    • 16. Interact with Industry Forums, Blogs, Webinars, Galleries
    • 17. Avoid Link Farms
    Google also now indexing Social Networks
    Google FoodLinks to your site
  • 18. Your Web Strategy Map
    http://www.bluewiremedia.com.au/web-strategy-planning-template
  • 19.
    • Add your Business to Googles Maps and Searches
    • 20. Include your best Keywords
    www.google.com/placesforbusiness
    Google PlacesWhere are you?
  • 21. Facebook TipsBusiness Pages
    Intro to Facebook for Businesses on ScabbyGadgets.co.uk
    http://scabbygadgets.co.uk/2010/07/facebook-for-business-basics-howto/
    Facebook ‘Profiles’ versus ‘Pages’
    Find out about changes to Facebook Pages :
    http://mashable.com/2011/02/11/new-facebook-pages-brands/
    Reserve Username for your Personal Profile / Business Page (>25 followers)
    http://www.facebook.com/username/
  • 22. Twitter Tips
    Intro to Twitter for Business on ScabbyGadgets.co.uk
    http://scabbygadgets.co.uk/2010/08/twitter-for-business-basics-howto/
    WeFollow.com Twitter Directory
    Add your account to the relevant section
    Find people to follow – most influential people in the world
    FriendOrFollow.com
    Who you follow that doesn’t follow you
    Who follows you that you don’t follow etc.
    Google RealtimeSearch
    Example Search“Car Insurance”, Location = “Kendal”
    Set up Google Alerts
  • 23. Linked-In Tips
    Recent Upgrades
    http://developer.linkedin.com/index.jspa
    Share Buttons, Profile snippets on your website
  • 24. The Power of Social Media
    Michelle Phanhttp://www.youtube.com/user/michellephan
    Blogging and video makeup tips
    How to create the look of the stars
    YouTube Stats
    Joined :18 July 2006Subscribers : 724,576
    Channel Views :27,467,062Total Upload Views :165,692,824
  • 25. The Power of Social Media
  • 26. ScabbyGadgets.co.ukGavin Allday (Gavin@ScabbyGadgets.co.uk)
    Thanks for listening!
    • See Facebook page for more details of topics covered
    • 27. Leave me your business card
    • 28. I will email the presentation to you along with a contacts list