Lost and Found!Building yourOnline Profile<br />Gavin AlldayScabbyGadgets.co.uk<br />
Web Strategy Map<br />http://www.bluewiremedia.com.au/web-strategy-planning-template<br />
<ul><li>Point of Sale must be easy to find and understand
Strong Call to Action
Customer may not purchase immediately – Build Trust
Other pages in site support your Point of Sale</li></ul>Your WebsiteStrong Point of sale<br />
<ul><li>Search Engine Optimisation
Search Engine Marketing
Optimise for phrases your customer might use, not phrases your industry would use</li></ul>Your WebsiteGetting Found Onlin...
<ul><li>Find keyword phrases being used by potential customers
Create a short list of most powerful keywords
Create individual Pages for each keyword / phrase
Use keyword phrases when posting to other websites</li></ul>Google Keyword Tool<br />https://adwords.google.co.uk/select/K...
<ul><li>Create backlinks from other sites for Google to follow / index
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Lost and found

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Showing Off Academy Taster Session presented 23/05/2011. Lost and Found - Powering up your online profile

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  • IntroductionGavin AlldayScabbyGadgets.co.ukTechnology Blog for Small Business Owners and busy peopleBriefly summarises what technology is available right now(in about 2 mins)Technology that Saves TimeWork Smarter, Not Harder!Slideshare!
  • What is the point of your website?
  • Try different “Match Types”
  • Michelle Phan - http://www.youtube.com/user/michellephanTeenager who started out creating makeup videos illustrating how to achieve the look of the stars – ie Lady Gaga. Gained massive following through social networking. Blogs and videos started to influence skin care and makeup markets.Soon gained the interest of major beauty product manufacturers, massive sponsorship deals. Now has her own range of products and is a professional makeup artist and spokesperson for Lancome.
  • Starbucks.com Homepage (US Version)Buttons for SharingLinks to other sites15,000,000 people like this!My Starbucks Idea – Empowering for customersCustomers are invited to share their ideas and comment on other peoples
  • See website for more details of topics coveredSlideshare!Why not share your favourite gadgets? Via site or emailI will write a review!ScabbyGadgets.co.ukAll you need to know in about 2 mins
  • Transcript of "Lost and found"

    1. 1. Lost and Found!Building yourOnline Profile<br />Gavin AlldayScabbyGadgets.co.uk<br />
    2. 2. Web Strategy Map<br />http://www.bluewiremedia.com.au/web-strategy-planning-template<br />
    3. 3. <ul><li>Point of Sale must be easy to find and understand
    4. 4. Strong Call to Action
    5. 5. Customer may not purchase immediately – Build Trust
    6. 6. Other pages in site support your Point of Sale</li></ul>Your WebsiteStrong Point of sale<br />
    7. 7. <ul><li>Search Engine Optimisation
    8. 8. Search Engine Marketing
    9. 9. Optimise for phrases your customer might use, not phrases your industry would use</li></ul>Your WebsiteGetting Found Online<br />
    10. 10. <ul><li>Find keyword phrases being used by potential customers
    11. 11. Create a short list of most powerful keywords
    12. 12. Create individual Pages for each keyword / phrase
    13. 13. Use keyword phrases when posting to other websites</li></ul>Google Keyword Tool<br />https://adwords.google.co.uk/select/KeywordToolExternal<br />
    14. 14. <ul><li>Create backlinks from other sites for Google to follow / index
    15. 15. List your business on related Directories, like Yell.com
    16. 16. Interact with Industry Forums, Blogs, Webinars, Galleries
    17. 17. Avoid Link Farms</li></ul>Google also now indexing Social Networks<br />Google FoodLinks to your site<br />
    18. 18. Your Web Strategy Map<br />http://www.bluewiremedia.com.au/web-strategy-planning-template<br />
    19. 19. <ul><li>Add your Business to Googles Maps and Searches
    20. 20. Include your best Keywords</li></ul>www.google.com/placesforbusiness<br />Google PlacesWhere are you?<br />
    21. 21. Facebook TipsBusiness Pages<br />Intro to Facebook for Businesses on ScabbyGadgets.co.uk<br />http://scabbygadgets.co.uk/2010/07/facebook-for-business-basics-howto/<br />Facebook ‘Profiles’ versus ‘Pages’<br />Find out about changes to Facebook Pages : <br />http://mashable.com/2011/02/11/new-facebook-pages-brands/<br />Reserve Username for your Personal Profile / Business Page (>25 followers)<br />http://www.facebook.com/username/<br />
    22. 22. Twitter Tips<br />Intro to Twitter for Business on ScabbyGadgets.co.uk<br />http://scabbygadgets.co.uk/2010/08/twitter-for-business-basics-howto/<br />WeFollow.com Twitter Directory<br />Add your account to the relevant section<br />Find people to follow – most influential people in the world<br />FriendOrFollow.com<br />Who you follow that doesn’t follow you<br />Who follows you that you don’t follow etc.<br />Google RealtimeSearch<br />Example Search“Car Insurance”, Location = “Kendal”<br />Set up Google Alerts<br />
    23. 23. Linked-In Tips<br />Recent Upgrades<br />http://developer.linkedin.com/index.jspa<br />Share Buttons, Profile snippets on your website<br />
    24. 24. The Power of Social Media<br />Michelle Phanhttp://www.youtube.com/user/michellephan<br />Blogging and video makeup tips<br />How to create the look of the stars<br />YouTube Stats<br />Joined :18 July 2006Subscribers : 724,576 <br />Channel Views :27,467,062Total Upload Views :165,692,824<br />
    25. 25. The Power of Social Media<br />
    26. 26. ScabbyGadgets.co.ukGavin Allday (Gavin@ScabbyGadgets.co.uk)<br />Thanks for listening!<br /><ul><li>See Facebook page for more details of topics covered
    27. 27. Leave me your business card
    28. 28. I will email the presentation to you along with a contacts list</li>

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