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Social Media killed the Printer? HAH! not likely.
 

Social Media killed the Printer? HAH! not likely.

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The evolution of business for printers means opportunities to reduce operating costs, increase revenues and be here in five years. The transition will be absolutely uncomfortable but is completely ...

The evolution of business for printers means opportunities to reduce operating costs, increase revenues and be here in five years. The transition will be absolutely uncomfortable but is completely necessary.

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    Social Media killed the Printer? HAH! not likely. Social Media killed the Printer? HAH! not likely. Presentation Transcript

    • Title TCS digital world Subtitlee-commerce and web to print.
    • Lunch &Learn… whatexactly? •eCommerce • Impact so far • Revenue streams • Where do we go from here@ShannonEastman
    • Title First – technologySubtitle
    • @ShannonEastman
    • TitleSubtitle eCommerce
    • eCommerce 1. Who is using a web2print Virtual Storefront platform today? 1. How would you describe eCommerce as it pertains to your industry? 2. Who is thinking of implementing a web2print solution within the next 8 weeks?@ShannonEastman
    • eCommerce Top 5 Reasons 1. Commerce moved online web2print is being 2. It captures the entire customer sales and embraced today: fulfillment cycle electronically. 3. It’s a very efficient way to upsell and cross sell other products. 4. Self service ordering saves time and money for you and them. 5. Technology solidifies a supplier client relationship and still considers the “Know Me” “Like Me” “Trust Me” “Pay Me” model.@ShannonEastman
    • Title Impact so farSubtitle
    • Impact sofar: Web2print revenues Learning new are expected to Technology + behaviours. innovation is the continue increasing through 2014. 40% Future. Value and of western Europe service just get print will come you a seat at the through ecommerce. table. They want - InfoTrends 2011 easy and yesterday. Printers Clients Future@ShannonEastman
    • Impact sofar:@ShannonEastman
    • It’s the evolution. We are not moving online to square off VistaPrint with Amazon, we’re moving online because the evolution of consumer behavior tells us we must. The only thing we are changing is the “how” and the “where”. There’s the dramatic change to an industry neck deep in human touch, full service and black magic pricing.@ShannonEastman
    • Title Revenue streamsSubtitle
    • RevenueStreams Your bread and butter Seasonal products. Consumer or Corporate Freemium Services Free, basic, premium Design Corporate Gifts Personal – upload photos and create.@ShannonEastman
    • RevenueStreams When your distribution system has a deflationary cost and an unlimited inventory you have an abundance based economy… not one stooped on top of scarcity.@ShannonEastman
    • Title Where do weSubtitle go from here?
    • Get out a paper and pen, resolve: Select your Productize Operationalize technology Customer Your Select the led, people resources, your technology that driven problem solving will be your to clearly to clearly define biggest enabler. define what how you will you are deliver it. selling.@ShannonEastman
    • Your focus: Down stream: Promotion, messaging and your story. Manufacturing? It’s right in the middle. It’s also -- expected -- commoditized -- taken for granted Upstream: Customers@ShannonEastman
    • Trythis: By end Q1, 2012 move 50% of your business online. Using your customers as your counsel, launch a completely digital product for the start of 2012. Hire fresh meat. This person’s focus should be online marketing.@ShannonEastman
    • Shannon Eastman Managing Director 077 2031 2585 Thank-you Shannon@TCSdigitalworld.com www.TCSdigitalworld.com @ShannonEastman www.linkedin.com/in/ShannonEastman@ShannonEastman