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Social Business and Social Media Policies
 

Social Business and Social Media Policies

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Social Business and Social Media Policies. Why they are worth considering.

Social Business and Social Media Policies. Why they are worth considering.

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  • Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
  • Business Objectives and Functions have not changed. We still must acquire, retain, convert to loyal customers than we can up-sell, cross sell and get referrals from. How we meet those objectives, fulfill those functions has simply evolved. Technology is an enabler. It enables us to more efficiently ‘do’ B2B MARKETING AND PR: Awareness – Social PR – if you are not on Google, you don’t exist, your competitors do. Digital footprints! Engage – research channels Engage – customer service channels Engage is not a like on a facebook page. Convert – Marketing campaigns using apps, GPS, check-ins.
  • Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
  • Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
  • Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
  • Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
  • Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad
  • Technology – friend or foe? Change – worth the aggravation? If it’s not broke…? Social Media – personal use? Business use? What platforms and how? Perceptions of it – the good and the bad

Social Business and Social Media Policies Social Business and Social Media Policies Presentation Transcript

  • Title Subtitle Social Media, Business and Policies – February 2012@ShannonEastman
  • Contents@ShannonEastman
  • Hands up!@ShannonEastman
  • @ShannonEastman
  • @ShannonEastman
  • The part that is changing…@ShannonEastman
  • The part that is changing@ShannonEastman
  • The part that is changing… Social Media Policies.@ShannonEastman
  • The part that changed.@ShannonEastman
  • Social media is here. Social media pitfalls are here. Social media policies are not here enough.@ShannonEastman
  • Whoops! - immediately retweeted by many of the agencys 20,000+ Twitter followers - screengrabs were quickly captured before the tweet could be deleted. - an employee with access to the Secret Services Twitter account, mistakenly believing it to be their personal account, posted the@ShannonEastman and inappropriate tweet. unapproved
  • Whoops! In just 4 days: -YouTube -Vimeo -Twitter -Facebook -YouTube -Mainstream Media -Nestle boycott 10 million in 20 provinces.@ShannonEastman
  • Whoops! Israel’s Army had to call off a planned raid on suspected militants in the West Bank because a soldier posted details of the operation on Facebook.@ShannonEastman
  • What does this tell us? Accidents happen. So what precautions are available? Sometimes you wont see it coming. You can’t assume there will be common sense.@ShannonEastman
  • Back to basics: Social business should consider all stakeholder groups. Social Media Policies should too! Including:@ShannonEastman
  • Back to basics: Governance + real time processes + education in the evolution + scalability. 2.Gather the team from your unique groups. 3.The objective is to build a culture people want to be a part of. 4.Consider the law, the legal ramifications. 5.Policies + guidelines = ideal 6.Consider 2 policies. One for employees using social media on behalf of your business and one for employees using social media for personal use.@ShannonEastman
  • Shannon Eastman Managing Director 077 2031 2585 Thank-you Shannon@TCSdigitalworld.com www.TCSdigitalworld.com @ShannonEastman www.linkedin.com/in/ShannonEastman@ShannonEastman