Does my business even need social technology?

Does my business even need social media?
Does my business even need social media?
technology
technology

Great question.
The immediate (and correct) answer should be:
“I don’t know, tell me more about your business.”

Tell me…
What business are you in?
Who is your target customer?
Who are your competitors?
Do you need to be perceived as experts or thought leaders in your field?
Are you looking for acquisition, retention, loyalty or D – all of the above?
Does research play an important role in your business?

“What does all that have to do with getting a Facebook Page?”
“What does all that have to do with getting a Facebook Page?”
Glad you asked - let’s look at
social technology from 10,000 feet.
Glad you asked - let’s look at
social technology from 10,000 feet.

Owned vs. Paid vs. Earned Media:
NOTE: You don’t create a viral. A viral is (at best) co-created with your audience. It needs: insights + creativity + a well executed plan!

Social technology and business:
Creating thought leaders through Personal Branding
Increasing brand awareness
Recruitment
Crisis Management | PR
Reputation Management
Attracting the right stakeholders
Connecting you to your customers with Social Media such as: Facebook
Peer to Peer networks (B2B communities)
Marketing campaigns
Seeding Strategies
Co-creating viral content
Crowd sourcing
Extending Customer Services to the social channels where your customers already are
Closed communities replacing intranets
Social tools replacing outsourced services
Cloud Computing
Collaborative tools – wikis
Research & Development
Social technology

The social technology evolution:

Social technology is an opportunity for you to reduce your costs and/or increase your sales.
Social technology is an opportunity for you to reduce your costs and/or increase your sales.
Your success from Social is directly proportional to the quality and execution of your researched plan.
Your success from Social is directly proportional to the quality and execution of your researched plan.

Your (ideal) customer – knowing them inside and out is where all good marketing begins.
Understanding your competition and their online behaviour allows you to act offensively.
Monitoring the market in which you play to find faster, more efficient ways of doing things supports innovation.
Commitment to executing your researched plan properly does pay off.
No - we are not trying to muddy the waters – it’s just good ol’ marketing.

So, what are your social needs?
Just starting?
Want a second opinion?
Need to prove an online product is viable?
Looking for far more than average?
Just starting?
Need to prove an online product is viable?
Need a launch plan?
Looking for far more than average?
So, what are yoursocial needs?
Maybe we can help? If we find we’re not the right fit,
chances are we may know someone who is.
Shannon@PerfectlySocial.com
Maybe I can help? If we find that I’m not the right fit,
chances are I know someone who is.
Shannon@ShannonBoudjema.com

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Does my business even need social technology?

by Shannon Eastman on Jun 10, 2010

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Does my business even need social technology? — Presentation Transcript