Corporate social media consulting, training & tools<br />
HELLO<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />Nathan Snell – VP Technology<br />@NathanSnell<br />
Page Building: Tabs and Add-ons<br />
Page Building: Tabs and Add-ons<br />What You’ll Learn<br />
page is replacing both blogs and corporate web sites as the primary means of engaging customers and promoting products and...
Does your page stand out?<br />
conversion…<br />
No conversion…<br />
Use new tools to leverage this coolness…<br />
Including launching a Contest…<br />
Step 1<br />Step 2<br />Step 3<br />Sign-up form/coupon = CONVERSION!<br />“Like-Gate”<br />Call to action<br />
Awkward pause…<br />
Why Use Applications in Facebook?<br />
Less Is More<br /><ul><li>68% less traffic to the second tab
Plan Additional Tabs
Plan Tab Content</li></li></ul><li>Less Is More<br />
Less Is More<br />
One Thing Every Tab Should Have<br />
One Thing Every Tab Should Have<br />
One Thing Every Tab Should Have<br />
The State of Custom Tabs<br /><ul><li>Static FBML is Non-Dynamic
Static FBML Applications discontinued </li></ul>March 11, 2011<br /><ul><li>Static FBML Being Replaced by Custom </li></ul...
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SocialFresh Facebook Masters Training - Tampa, Florida 2/21/11

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Slide presentation at SocialFresh, Facebook Masters Training - Tampa, Florida 2/21/11. Presented by SayItSocial. Ty Downing & Nathan Snell.

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  • What is this all about? Need a FB presence, but need more than just having a FB page (Tab) Standard has changed.
  • What is this all about? Need a FB presence, but need more than just having a FB page (Tab) Standard has changed.
  • Self explanatory.
  • If you have a FB page great, but how do you make yours stand out? Go viral? Leverage traffic? Give it a “WoW” factor? Modern FB content management systems, Facebook applications, tools are the rage and “need” today.
  • Case study: What is this tab missing? Simple static. But, people will bounce.
  • People will leave. The “old School” Facebook tabs create a passive experience, users leave without a strong call to action, viralicity, lead capture.What is needed is use of cutting edge FB content MG systems &amp; tools to leverage visitors, and “Build relationships”, the lifeblood &amp; ROI of social media.
  • People will leave. The “old School” Facebook tabs create a passive experience, users leave without a strong call to action, viralicity, lead capture.What is needed is use of cutting edge FB content MG systems &amp; tools to leverage visitors, and “Build relationships”, the lifeblood &amp; ROI of social media.
  • Bam! Like-Gating is one of those features. This can only be achieved with FB applications (Nathan will go into detail of all the different types)Like-Gating allows you to stir interest, capture leads, advocates etc. It allows you to foster new relationships, build on old ones, launch contests, polls, etc..(Nathan will go over features of these types of tools and what they offer.) Tools with these types of features can increase “likes” over 50-90%
  • Modern FB tools allow you to build relationships
  • Give a good user experience, and leverage your FB presence exponentially, now they have “liked” your page….you gotem!!!
  • If you have a FB page great, but how do you make yours stand out? Go viral? Leverage traffic? Give it a “WoW” factor? Modern FB content management systems, Facebook applications, tools are the rage and “need” today.
  • Score! Modern tools allow you to capture people, convert them! Touchdown! (Since in Tampa Bay, this might relate)
  • Cannons go off!!
  • Examples of tabs built with current FB tools &amp; applications.
  • Examples of tabs built with current FB tools &amp; applications.
  • Summary – Then Nathan will get into the current tools on the market, their features, what to look for in FB tools &amp; applications etc…
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • SocialFresh Facebook Masters Training - Tampa, Florida 2/21/11

    1. 1. Corporate social media consulting, training & tools<br />
    2. 2. HELLO<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />Nathan Snell – VP Technology<br />@NathanSnell<br />
    3. 3. Page Building: Tabs and Add-ons<br />
    4. 4. Page Building: Tabs and Add-ons<br />What You’ll Learn<br />
    5. 5. page is replacing both blogs and corporate web sites as the primary means of engaging customers and promoting products and services.<br />
    6. 6. Does your page stand out?<br />
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. conversion…<br />
    15. 15. No conversion…<br />
    16. 16.
    17. 17.
    18. 18. Use new tools to leverage this coolness…<br />
    19. 19. Including launching a Contest…<br />
    20. 20. Step 1<br />Step 2<br />Step 3<br />Sign-up form/coupon = CONVERSION!<br />“Like-Gate”<br />Call to action<br />
    21. 21. Awkward pause…<br />
    22. 22. Why Use Applications in Facebook?<br />
    23. 23. Less Is More<br /><ul><li>68% less traffic to the second tab
    24. 24. Plan Additional Tabs
    25. 25. Plan Tab Content</li></li></ul><li>Less Is More<br />
    26. 26. Less Is More<br />
    27. 27. One Thing Every Tab Should Have<br />
    28. 28. One Thing Every Tab Should Have<br />
    29. 29. One Thing Every Tab Should Have<br />
    30. 30. The State of Custom Tabs<br /><ul><li>Static FBML is Non-Dynamic
    31. 31. Static FBML Applications discontinued </li></ul>March 11, 2011<br /><ul><li>Static FBML Being Replaced by Custom </li></ul>Applications<br /><ul><li>What You Need to Know About iFrameApps</li></li></ul><li>Getting The Most Out of Tabs<br /><ul><li>Contests / Sweepstakes
    32. 32. Polls
    33. 33. Exclusives
    34. 34. Photo Contests
    35. 35. Coupons
    36. 36. Quizzes
    37. 37. Gifts / Items
    38. 38. Share Messages
    39. 39. Slideshows
    40. 40. Integrated Marketing</li></li></ul><li>Viral Possibilities<br /><ul><li>Like-Gate
    41. 41. Require Like
    42. 42. Share Prompt
    43. 43. Auto Share
    44. 44. Application Alerts
    45. 45. Requests
    46. 46. Lead Generation
    47. 47. Photo Contests
    48. 48. Facebook Comments
    49. 49. Facebook Likes Plugin</li></li></ul><li>App Tools<br />
    50. 50. Corporate social media consulting, training & tools<br />700 Military Cutoff Rd. Suite 231<br />Wilmington, NC, 28405<br />910.332.4163 <br />

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