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SocialFresh Facebook Masters Training - Tampa, Florida 2/21/11
 

SocialFresh Facebook Masters Training - Tampa, Florida 2/21/11

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Slide presentation at SocialFresh, Facebook Masters Training - Tampa, Florida 2/21/11. Presented by SayItSocial. Ty Downing & Nathan Snell.

Slide presentation at SocialFresh, Facebook Masters Training - Tampa, Florida 2/21/11. Presented by SayItSocial. Ty Downing & Nathan Snell.

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  • What is this all about? Need a FB presence, but need more than just having a FB page (Tab) Standard has changed.
  • What is this all about? Need a FB presence, but need more than just having a FB page (Tab) Standard has changed.
  • Self explanatory.
  • If you have a FB page great, but how do you make yours stand out? Go viral? Leverage traffic? Give it a “WoW” factor? Modern FB content management systems, Facebook applications, tools are the rage and “need” today.
  • Case study: What is this tab missing? Simple static. But, people will bounce.
  • People will leave. The “old School” Facebook tabs create a passive experience, users leave without a strong call to action, viralicity, lead capture.What is needed is use of cutting edge FB content MG systems & tools to leverage visitors, and “Build relationships”, the lifeblood & ROI of social media.
  • People will leave. The “old School” Facebook tabs create a passive experience, users leave without a strong call to action, viralicity, lead capture.What is needed is use of cutting edge FB content MG systems & tools to leverage visitors, and “Build relationships”, the lifeblood & ROI of social media.
  • Bam! Like-Gating is one of those features. This can only be achieved with FB applications (Nathan will go into detail of all the different types)Like-Gating allows you to stir interest, capture leads, advocates etc. It allows you to foster new relationships, build on old ones, launch contests, polls, etc..(Nathan will go over features of these types of tools and what they offer.) Tools with these types of features can increase “likes” over 50-90%
  • Modern FB tools allow you to build relationships
  • Give a good user experience, and leverage your FB presence exponentially, now they have “liked” your page….you gotem!!!
  • If you have a FB page great, but how do you make yours stand out? Go viral? Leverage traffic? Give it a “WoW” factor? Modern FB content management systems, Facebook applications, tools are the rage and “need” today.
  • Score! Modern tools allow you to capture people, convert them! Touchdown! (Since in Tampa Bay, this might relate)
  • Cannons go off!!
  • Examples of tabs built with current FB tools & applications.
  • Examples of tabs built with current FB tools & applications.
  • Summary – Then Nathan will get into the current tools on the market, their features, what to look for in FB tools & applications etc…
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..
  • Nathans part mostly online with some slides..

SocialFresh Facebook Masters Training - Tampa, Florida 2/21/11 SocialFresh Facebook Masters Training - Tampa, Florida 2/21/11 Presentation Transcript

  • Corporate social media consulting, training & tools
  • HELLO
    Ty Downing – CEO SayItSocial
    @TyDowning
    Nathan Snell – VP Technology
    @NathanSnell
  • Page Building: Tabs and Add-ons
  • Page Building: Tabs and Add-ons
    What You’ll Learn
  • page is replacing both blogs and corporate web sites as the primary means of engaging customers and promoting products and services.
  • Does your page stand out?
  • conversion…
  • No conversion…
  • Use new tools to leverage this coolness…
  • Including launching a Contest…
  • Step 1
    Step 2
    Step 3
    Sign-up form/coupon = CONVERSION!
    “Like-Gate”
    Call to action
  • Awkward pause…
  • Why Use Applications in Facebook?
  • Less Is More
    • 68% less traffic to the second tab
    • Plan Additional Tabs
    • Plan Tab Content
  • Less Is More
  • Less Is More
  • One Thing Every Tab Should Have
  • One Thing Every Tab Should Have
  • One Thing Every Tab Should Have
  • The State of Custom Tabs
    • Static FBML is Non-Dynamic
    • Static FBML Applications discontinued
    March 11, 2011
    • Static FBML Being Replaced by Custom
    Applications
    • What You Need to Know About iFrameApps
  • Getting The Most Out of Tabs
    • Contests / Sweepstakes
    • Polls
    • Exclusives
    • Photo Contests
    • Coupons
    • Quizzes
    • Gifts / Items
    • Share Messages
    • Slideshows
    • Integrated Marketing
  • Viral Possibilities
    • Like-Gate
    • Require Like
    • Share Prompt
    • Auto Share
    • Application Alerts
    • Requests
    • Lead Generation
    • Photo Contests
    • Facebook Comments
    • Facebook Likes Plugin
  • App Tools
  • Corporate social media consulting, training & tools
    700 Military Cutoff Rd. Suite 231
    Wilmington, NC, 28405
    910.332.4163