Social Crush Case Study, Fuzzy Peach

5 Josh Harcus | SayItSocial Case Study: Importance of the Impression and how much you are “liked”

What’s the Fuzz about?
Self serve yogurt bar
Frozen Yogurt (froyo)
“ Quiet opening”
West coast attraction coming to the East Coast

Start of the Social Race

(3,379 Likes) 3,379 (likes) X 130 (friends)

Possible Leads 5,238 (likes) X 130 (friends)

“ Social Media has given the Fuzzy Peach a way to connect with a large number of our fans. We reach our target demographics and have a closer personal relationship with our customers. Which has lead to an increase in ROI.” – Rocco Quaranto, Owner of The Fuzzy Peach

So what?!

ROI?
After
5,238 Likes
3,005 Users/month
Before
3,379 Likes
1,775 Users/month
30% Likes 10% Involvement

Create Strategy
Push people to “Like”
“ Likes” and Impressions = Possible Leads
#SM = Great Return
Measure…

Fight for the users!

Thank you… Josh Harcus

Social Crush Case Study, Fuzzy Peach

by SayItSocial

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