Social Crush Case Study, Fuzzy Peach

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This case study examines Fuzzy Peach, and the results of a grass roots social media campaign.

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Social Crush Case Study, Fuzzy Peach

  1. 1. 5 Josh Harcus | SayItSocial Case Study: Importance of the Impression and how much you are “liked”
  2. 2. What’s the Fuzz about? <ul><li>Self serve yogurt bar </li></ul><ul><li>Frozen Yogurt (froyo) </li></ul><ul><li>“ Quiet opening” </li></ul><ul><li>West coast attraction coming to the East Coast </li></ul>
  3. 6. <ul><li>Start of the Social Race </li></ul>
  4. 8. (3,379 Likes) 3,379 (likes) X 130 (friends)
  5. 10. Possible Leads 5,238 (likes) X 130 (friends)
  6. 12. <ul><li>“ Social Media has given the Fuzzy Peach a way to connect with a large number of our fans. We reach our target demographics and have a closer personal relationship with our customers. Which has lead to an increase in ROI.” – Rocco Quaranto, Owner of The Fuzzy Peach </li></ul>
  7. 13. So what?!
  8. 14. ROI? <ul><li>After </li></ul><ul><li>5,238 Likes </li></ul><ul><li>3,005 Users/month </li></ul><ul><li>Before </li></ul><ul><li>3,379 Likes </li></ul><ul><li>1,775 Users/month </li></ul>30% Likes 10% Involvement
  9. 16. <ul><li>Create Strategy </li></ul><ul><li>Push people to “Like” </li></ul><ul><li>“ Likes” and Impressions = Possible Leads </li></ul><ul><li>#SM = Great Return </li></ul><ul><li>Measure… </li></ul>
  10. 17. Fight for the users!
  11. 18. FIN
  12. 19. Thank you… Josh Harcus

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