[ Case Study ]
How is Facebook’s Algorithm
Update Affecting Our Clients’
Reach?
Leon McLean
Account Executive @ SayItSocial
A prevailing trend surrounds the
demise of organic reach for brands
on Facebook
So we analyzed the metrics of one
of our clients who boasts Facebook
fans just shy of 1 Million
Here are the results..
What does this tell us?
1. Facebook is Rebranding Itself
Facebook will soon no longer
abide by Owned & Earned Media.
The platform will exclusively be a
Paid Media Channel
“Organic reach of the
content brands publish on Facebook is
destined to hit zero. It is only a matter of
time”
Marshall Ma...
Facebook is forcing you to
Rethink your
converged media strategy
2. Content is King Context is God
Timely & Relevant content is now a
necessity to your content
marketing strategy
Only content which people are
willing to engage with & share
will drive organic Word of Mouth
Ride the Hastag
Buzzfeed & Upworthy don’t have
magic formulas, they have
Quality Content + Strategy
Strategy + Quality Content =
Advocacy
Advocacy = ROI
Click Here
To View The Blog Post on The
SayItSocial Blog
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
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How Facebook's New Algorithm is Killing Organic Reach

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Facebook's latest algorithm is minimizing organic reach for brands on the platform - what does this mean for content marketing strategy? And how is Converged Media going to evolve in 2014?

Published in: Social Media
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  • @ShaunParkerDigitalMa Excellent Shaun. Although the most cliche phrase in content marketing now, Inbound Marketing is the underlying formula to converting your Owned, Earned & Paid media channels to bottom line results (i.e. the elusive 'Social ROI).
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  • Its time to for brands to step towards interactive content that brings all the social signals and the people back home to the brand site. This is the only way to get the most out of your content strategy from here onwards, the landscape has changed forever so evolve!
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How Facebook's New Algorithm is Killing Organic Reach

  1. 1. [ Case Study ] How is Facebook’s Algorithm Update Affecting Our Clients’ Reach? Leon McLean Account Executive @ SayItSocial
  2. 2. A prevailing trend surrounds the demise of organic reach for brands on Facebook
  3. 3. So we analyzed the metrics of one of our clients who boasts Facebook fans just shy of 1 Million Here are the results..
  4. 4. What does this tell us?
  5. 5. 1. Facebook is Rebranding Itself
  6. 6. Facebook will soon no longer abide by Owned & Earned Media. The platform will exclusively be a Paid Media Channel
  7. 7. “Organic reach of the content brands publish on Facebook is destined to hit zero. It is only a matter of time” Marshall Manson, Managing Director of Social@Ogilvy
  8. 8. Facebook is forcing you to Rethink your converged media strategy
  9. 9. 2. Content is King Context is God
  10. 10. Timely & Relevant content is now a necessity to your content marketing strategy
  11. 11. Only content which people are willing to engage with & share will drive organic Word of Mouth
  12. 12. Ride the Hastag Buzzfeed & Upworthy don’t have magic formulas, they have Quality Content + Strategy
  13. 13. Strategy + Quality Content = Advocacy Advocacy = ROI
  14. 14. Click Here To View The Blog Post on The SayItSocial Blog

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