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How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
How Facebook's New Algorithm is Killing Organic Reach
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How Facebook's New Algorithm is Killing Organic Reach

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Facebook's latest algorithm is minimizing organic reach for brands on the platform - what does this mean for content marketing strategy? And how is Converged Media going to evolve in 2014?

Facebook's latest algorithm is minimizing organic reach for brands on the platform - what does this mean for content marketing strategy? And how is Converged Media going to evolve in 2014?

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  • @ShaunParkerDigitalMa Excellent Shaun. Although the most cliche phrase in content marketing now, Inbound Marketing is the underlying formula to converting your Owned, Earned & Paid media channels to bottom line results (i.e. the elusive 'Social ROI).
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  • Its time to for brands to step towards interactive content that brings all the social signals and the people back home to the brand site. This is the only way to get the most out of your content strategy from here onwards, the landscape has changed forever so evolve!
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  • 1. [ Case Study ] How is Facebook’s Algorithm Update Affecting Our Clients’ Reach? Leon McLean Account Executive @ SayItSocial
  • 2. A prevailing trend surrounds the demise of organic reach for brands on Facebook
  • 3. So we analyzed the metrics of one of our clients who boasts Facebook fans just shy of 1 Million Here are the results..
  • 4. What does this tell us?
  • 5. 1. Facebook is Rebranding Itself
  • 6. Facebook will soon no longer abide by Owned & Earned Media. The platform will exclusively be a Paid Media Channel
  • 7. “Organic reach of the content brands publish on Facebook is destined to hit zero. It is only a matter of time” Marshall Manson, Managing Director of Social@Ogilvy
  • 8. Facebook is forcing you to Rethink your converged media strategy
  • 9. 2. Content is King Context is God
  • 10. Timely & Relevant content is now a necessity to your content marketing strategy
  • 11. Only content which people are willing to engage with & share will drive organic Word of Mouth
  • 12. Ride the Hastag Buzzfeed & Upworthy don’t have magic formulas, they have Quality Content + Strategy
  • 13. Strategy + Quality Content = Advocacy Advocacy = ROI
  • 14. Click Here To View The Blog Post on The SayItSocial Blog

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