Facebook Marketing Campaigns - Strategy To Metrics
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Facebook Marketing Campaigns - Strategy To Metrics

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These slides given at BizTech Expo in Wilmington, NC discuss simple steps into a successful Facebook marketing strategy, beginning with assessment, clear to measuring.

These slides given at BizTech Expo in Wilmington, NC discuss simple steps into a successful Facebook marketing strategy, beginning with assessment, clear to measuring.

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Facebook Marketing Campaigns - Strategy To Metrics Facebook Marketing Campaigns - Strategy To Metrics Presentation Transcript

  • HELLO
    Ty Downing – CEO Perspective Internet Marketing & SayItSocial
    @TyDowning
    Lori Lorusso – Client Manager Perspective Internet Marketing
    @LoriLorusso
  • before you begin strategizing…
    Is Facebook the right tool to market my business?
    Do I have a good understanding of how Facebook works to create a page
    Do I have the staffing resources to create & maintain an active page?
  • step 1
    social influence assessment
  • social influence assessment
    What current tools am I using to market my company?
    Are my competitors on Facebook?
    What are consumers saying about my brand or product?
  • lets give it a try…
  • step 2
    strategize
  • Define goals & expectations
    • (Likes? Impressions? Call to action, sign up for something?)
    Identify and define staff roles and responsibilities
    Determine what tools you want to use to enhance your page or create updates
    Draft up a plan/calendar
    Research your Community
  • Source: socialbakers.com
  • wilmington, NC
    Source: socialbakers.com
  • step 3
    implement
  • implement
  • step 4
    market your page!
  • market your page!
    Combine with Traditional Marketing!
  • market your page!
    Try Facebook Advertising
  • step 5
    measure your progress
  • measure your progress
    • Search Engine Optimization
    • Social Media Marketing Strategy
    • Pay Per Click Marketing
    • Local Search
    • Mobile Advertising
    • Location Based Advertising
    Booth 515…Enter To Win An iPad!