Case Study: SUBWAY's Slim down challenge
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Case Study: SUBWAY's Slim down challenge

  • 4,184 views
Uploaded on

We review several slides to show the impact social media had on ROI for this SUBWAY promotion.

We review several slides to show the impact social media had on ROI for this SUBWAY promotion.

More in: Self Improvement
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
4,184
On Slideshare
3,675
From Embeds
509
Number of Embeds
6

Actions

Shares
Downloads
14
Comments
0
Likes
1

Embeds 509

http://www.sayitsocial.com 501
http://translate.googleusercontent.com 4
http://www.fanpagebuilders.com.php5-12.dfw1-2.websitetestlink.com 1
http://sayitsocial.com 1
http://www.docshut.com 1
http://www.slashdocs.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Corporate social media consulting, training & tools
  • 2. ‘Advocacy’ Is Today's ROI
    Case Study
  • 3. sell tickets
    Objective
    Objective
    build weight loss awareness
  • 4. what did we do?
    strategy!
    Objective
  • 5. build your advocates!
    Advocates
    Objective
  • 6. use your peoples…
    Objective
  • 7. Facebook fans army!
    • Shay Sorrells – 12,552 friends
    • 8. Paul Martinelli – 2,987 friends
    • 9. Christine Avanti – 764 friends
    • 10. Dan Vega – 546 friends
    • 11. Other Speakers, buzz campaign Advocates – 4,200+ friends
    Total – 21,049+
    Objective
  • 12. instruct your army!
    $$$
    Objective
  • 13. create “buzz-worthiness”
    create “buzz worthiness”
    Objective
  • 14. launch sweepstakes, contest!
    Objective
  • 15. launch sweepstakes, contest!
    launch sweepstakes, contest!
    Objective
  • 16. launch sweepstakes, contest!
    Objective
  • 17. other viral tools…
    Objective
  • 18. stats!
  • 19. ROI?
  • 20. numbers don’t lie…
    71%
    Objective
  • 21. results?
    That’s me!
  • 22. top 5 takeaways
    research target audience (Facebook groups etc)
    search for buzz campaign advocates
    create a reward system for advocates
    create sense of urgency, contest etc..
    Measure, Measure, Measure
  • 23. advocacy = ROI
    Talk+Trust=
    Transaction
  • 24. Corporate social media consulting, training & tools
    700 Military Cutoff Rd. Suite 231
    Wilmington, NC, 28405
    910.332.4163