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Case Study: SUBWAY's Slim down challenge
 

Case Study: SUBWAY's Slim down challenge

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We review several slides to show the impact social media had on ROI for this SUBWAY promotion.

We review several slides to show the impact social media had on ROI for this SUBWAY promotion.

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    Case Study: SUBWAY's Slim down challenge Case Study: SUBWAY's Slim down challenge Presentation Transcript

    • Corporate social media consulting, training & tools
    • ‘Advocacy’ Is Today's ROI
      Case Study
    • sell tickets
      Objective
      Objective
      build weight loss awareness
    • what did we do?
      strategy!
      Objective
    • build your advocates!
      Advocates
      Objective
    • use your peoples…
      Objective
    • Facebook fans army!
      • Shay Sorrells – 12,552 friends
      • Paul Martinelli – 2,987 friends
      • Christine Avanti – 764 friends
      • Dan Vega – 546 friends
      • Other Speakers, buzz campaign Advocates – 4,200+ friends
      Total – 21,049+
      Objective
    • instruct your army!
      $$$
      Objective
    • create “buzz-worthiness”
      create “buzz worthiness”
      Objective
    • launch sweepstakes, contest!
      Objective
    • launch sweepstakes, contest!
      launch sweepstakes, contest!
      Objective
    • launch sweepstakes, contest!
      Objective
    • other viral tools…
      Objective
    • stats!
    • ROI?
    • numbers don’t lie…
      71%
      Objective
    • results?
      That’s me!
    • top 5 takeaways
      research target audience (Facebook groups etc)
      search for buzz campaign advocates
      create a reward system for advocates
      create sense of urgency, contest etc..
      Measure, Measure, Measure
    • advocacy = ROI
      Talk+Trust=
      Transaction
    • Corporate social media consulting, training & tools
      700 Military Cutoff Rd. Suite 231
      Wilmington, NC, 28405
      910.332.4163