Real time return on investment

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How can you achieve Return on Investment with social media. This presentation shows cases of companies that have used social media to provide awareness, innovation, HR, marketing, service & support. And how to achieve your goals by supporting your strategy.

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  • WEBCOM, TWITTERBOOK, CIFS, STARTUPS, LARGE ORGANISATIONS









  • when the lower needs are met - the the triangle is opposite - making the top need the most needed.



  • LETTING GO OF CONTROL IS THE BIGGEST BARRIER


  • Karen 26.



  • WHAT VALUE ARE YOU LOOKING FOR
    WHAT IS YOUR THEME

  • EASIER TO INTEGRATE THAN TO INVENT
    DAILY MAINTANANCE - SUPPORTING PROCESSES

  • THERE ARE MUCH MORE TO SOCIAL MEDIA THAN MARKETING.
    MARKETING IS THE MOST DIFFICULT TASK





  • it´s not just a tool we use,
    it´s the infrastructure of our communication
  • EASIER - SUPPORTS MY PERFECT ONLINE IMAGE - REAL CHANGE



  • DAILY LIFE, IMPERFECT, OPEN, SHARE, BE HONEST

  • PUBLISH, DEPENDING ON THE MEDIA -
    ONCE A DAY,

  • SHOW THE HUMAN FACE OF THE COMPANY - CUSTOMER RECOMENDATION,
    PLENTY OF ROOM.




  • create a baseline, frequent measure




  • Real time return on investment

    1. 1. REAL-TIME return on investment http://fuckyeahhappy.tumblr.com/post/157918828
    2. 2. presented by NATASHA FRIIS SAXBERG @nfsaxberg webcom.dk FINE WEB SINCE 1996 http://www.flickr.com/photos/sukanto_debnath
    3. 3. status quo TOP100 CEOs IN THE US twitter - 2 linkedin - 13 facebook - 19 SOURCE www.uberceo.com CEOs in the US 2009 blogs - 0 http://www.flickr.com/photos/altuwa
    4. 4. is social media a fad?
    5. 5. It is a new game BASED ON OLD RULES WITH A CHANGE IN MOTIVATION. http://www.flickr.com/photos/bichuas
    6. 6. Old rules. technology changes - people don´t. flickr.com/photos/lord-jim
    7. 7. new game YOU ARE THE AUTHORITY being profiled in return.
    8. 8. new game creating a perfect online image receiving recognition in return. http://www.flickr.com/photos/juliannehide
    9. 9. new game ME IN A SOCIAL RELATION driven by curiosity. flickr.com/photos/elvire-r
    10. 10. Old Rules. development self- actualization recognition/ profiling esteem curiosity love/belonging safety physiological maslow´s hierarchy of needs
    11. 11. social responsibility Altruism is the new egoism. real-time web bringing real-time change. flickr.com/photos/s-t-r-a-n-g-e
    12. 12. Imagine the new game & the old rules filtered through the traditional organisation equals... flickr.com/photos/altuwa
    13. 13. enterprise 2.0 WHAT ARE THE RULES? flickr.com/photos/kimrose
    14. 14. To keep control of your market you have to give up control of your product. - Anarconomy by The Copehagen Institute for Futures Studies flickr.com/photos/mugley
    15. 15. authenticity PEOPLE CAN TELL IF YOUR MESSAGE IS BROUGHT BY PASSION. Make it don´t fake it. http://www.flickr.com/photos/pearbite
    16. 16. transparency What is really going on? IMPERFECT IS THE NEW PERFECT! flickr.com/photos/joiseyshowaa
    17. 17. ethics COMMON SENSE STILL RULES think before you hit play it is not reversible. flickr.com/photos/gcardinal
    18. 18. storytelling HUMANS HAVEN´T CHANGED SIGNIFICANTLY IN 70.000 YEARS it´s still the stories we tell that define us. flickr.com/photos/juliannehide
    19. 19. find your style communicate your passion let your identity shine through flickr.com/photos/fixe
    20. 20. best suited media there are a bunch of options besides facebook and twitter the conversation prism by Brian Solis
    21. 21. focus! With an ocean of possibilities it is easy to drown. flickr.com/photos/-ygor
    22. 22. Simple works a story worth spreading 7.295.583 VIEWS
    23. 23. Simple works a story worth spreading 7.295.583 VIEWS
    24. 24. Supporting processes building a community of ambassadors rather than sporadic campaigns it is all about relations and trust. flickr.com/photos/joiseyshowaa
    25. 25. www.flickr.com/photos/judepics/ time is a factor it can easily take 3 years before results are achieved. building relations takes time. BUT IT IS A LONG TERM INVESTMENT.
    26. 26. Return on investment possible outcome. flickr.com/photos/matze_ott_harvest www.flickr.com/photos/matze_ott
    27. 27. show me the money REAL-TIME CASES http://www.flickr.com/photos/marxalot/
    28. 28. service & support Bestbuy. Understanding the media and the different audience.
    29. 29. service & support Salesforce. Meeting the customers where they are.
    30. 30. Innovation INNOVATION RARELY COMES FROM WITHIN A COMPANY. Listening is the easiest part of the social web.
    31. 31. HR HIRING IS GOOD NEWS. Why not spread the word and let your community find your future employees.
    32. 32. branding - skittles.com the social web hub TWITTER AND FACEBOOK AS A COMMUNICATION PROTOCOL Skittles tells the story making it easy for you to spread.
    33. 33. The cause BRINGING VALUE TO MY ONLINE IMAGE.
    34. 34. Role models When the person defines the brand. pshanmugam@mac.com
    35. 35. Listen & respond engaging super users around the brand CREATES AMBASSADORS.
    36. 36. Be human AND BE TRUSTWORTHY. pshanmugam@mac.com
    37. 37. Honesty CUSTOMERS RELATE TO PEOPLE NOT BRANDS.
    38. 38. Activity IF YOU CAN´T THINK OF ANYTHING TO SAY DON´T EXPECT THAT YOUR CUSTOMERS CAN EITHER.
    39. 39. AGGREGATE DON´T EXPECT What ever is THAT YOUR said about a CUSTOMERS company, see it CAN. at the company website. building trust.
    40. 40. Return on investment - c´est possible?
    41. 41. The Strategy take small steps with large impact. depending on your strategy, you can choose the variety of return. pshanmugam@mac.com
    42. 42. What is your goal? CHOOSE THE GOAL BEFORE THE MEDIA. www.flickr.com/photos/lrargerich
    43. 43. Measure. if you don´t measure, you will not know the gain. www.flickr.com/photos/sufferingsocrates
    44. 44. the relation is the backbone OF ANY EFFORT. SERVICE & SUPPORT RELA HR TIO N COMMUNICATION INNOVATION
    45. 45. integrate. PROCESS: CUSTOMER SUPPORT SUPPORT SYSTEM PHONE EMAIL & CHAT INTERNET FORM TWITTER (AND/OR OTHER SOCIAL SERVICES)
    46. 46. What are you missing out on? Small steps are better than no steps.
    47. 47. ? @nfsaxberg slideshare.net/nfsaxberg flickr.com/photos/radyone

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