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Me @ Web - Personal Brands And Identity by enterprise key figures at Cebit 2010
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Me @ Web - Personal Brands And Identity by enterprise key figures at Cebit 2010

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How can key enterprise figures use social media to create a trustworthy personal brand and identity, that customers and stakeholders can relate to. This speak was held at Cebit - Webciety 2010 showing …

How can key enterprise figures use social media to create a trustworthy personal brand and identity, that customers and stakeholders can relate to. This speak was held at Cebit - Webciety 2010 showing different ways of communicating an authentic and human message, tearing down the wall between an organisation and its customers.

Published in: Technology, Business

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  • Transcript

    • 1. Me @ Web Personal Brands & Identity
    • 2. Natasha Friis Saxberg Partner at Webcom ApS - fine web since 1996. Co-author of the Danish Twitter book “Twitter - mass communication with140 characters” Affiliated at The Copenhagen Institute for Futures Studies Startups produced by Webcom Labs Konfect - people search & connect Mentory - global mentorship community Eksperten - largest IT community in Scandinavia (sold to IDG )
    • 3. STATUS QUO
    • 4. TOP 100 CEOs 2 twitter accounts 13 LinkedIn profiles 19 Facebook pages 0 blogs Source www.uberceo.com CEOs in the US
    • 5. CORPORATE BARRIER CONTROL
    • 6. IT´S ALL ABOUT
    • 7. WE RELATE TO PEOPLE NOT BRANDS
    • 8. ROLE MODELS
    • 9. LISTEN & RESPOND
    • 10. AUTHENTICITY
    • 11. TRANSPARENT
    • 12. ACTIVITY
    • 13. PREFERRED MEDIA http://www.flickr.com/photos/lloydm/
    • 14. FOCUS
    • 15. COMMUNICATE THE VISION
    • 16. AGGREGATE
    • 17. RETURN ON IGNORING
    • 18. WHAT IS YOUR STORY?
    • 19. ? @nfsaxberg