Digital business natasha friis saxberg

  • 465 views
Uploaded on

Product and service development, in a digital & social media world.

Product and service development, in a digital & social media world.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
465
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
4
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • If you want to make a customer feel valued, don’t give them rewards, simply respond to their issues and complaints\n\nAgain and again as we analyse the results from Wave 6 we see the power of social media to create loyalty. What is even more apparent is amongst influencers, those people who often talk about the category, we can see that it not only drives loyalty it creates desire for the brand too (See Figure 20). Responding to a customer’s problem is a natural behaviour for a truly social brand and consumers clearly respect and respond to this\n\n
  • \n
  • \n
  • eksponentiel stigning\n
  • \n
  • What works and what does not?\n\nrecognition, activity, spam?\n\n
  • \n
  • Visual Value. \nEasy To Watch And Understand.\nEASY TO SPREAD.\n
  • \n
  • \n
  • link juice\n
  • \n
  • \n
  • \n
  • Distribution of stories and conversations.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social Media = feedback lool\n
  • \n
  • share them\n
  • \n

Transcript

  • 1. Digital Business PRODUCT & SERVICE DEVELOPMENT in a digital & social media worldhttp://fuckyeahhappy.tumblr.com/post/157918828
  • 2. presented byNATASHA FRIISSAXBERGDigital EntrepreneurCEO & Founder, GignalAffiliated at theCopenhagen Institute forFutures Studies TextWeb EntrepreneurCo-author of the DanishTwitter Book +Advisory board memberDanish Child FoundationThe Danish Finance UnionRoskilde Festival
  • 3. Broadcasting social media buzzfor brands and events - produced by the audience. flickr/seedingchaos
  • 4. The Twitter Book... and +1 soon.
  • 5. Scandinavias largest IT-community.
  • 6. Facts In A Digital World.shutterstock
  • 7. Active Users Per MonthGlobal Use. > 1 mia. > 500 mio. > 800 mio. > 400 mio. > 175 mio.
  • 8. Creating Business Value With Social MediaCorporations using social media in Denmark. Social Semantic. Yes No 0 35 70 66% 34%
  • 9. Customer Recommendations.89% trust customer recommendations.29% trust TV ads. The Nielsen Company 2011 - EUROPA.
  • 10. If You Want To Give Customers ValueRespond to their issues and complaints. 55% became a customer of a company because of their reputation for great customer service 40% began purchasing from a competitive brand because of their reputation for great customer service.Flickr/powerhouse_museum
  • 11. The Difference Between. Closed CommunicationFlickr/sepblog
  • 12. Versus Open Communication
  • 13. The Power Of Networks.Metcalfe’s law10 People = 45 connections.100 people = 4.950 connections.1000 people = 499.500 connections.
  • 14. The Digital Landscape.Tech Meets Value
  • 15. CommunityThe Foundation.Internal & external.Virtual Teams.
  • 16. Microblogging140 characters.#topic in focus.
  • 17. Visual Communication.Pictures says more than a 1000 words.
  • 18. Location based services.Situational communication with GPS.
  • 19. What You Share Is What You Get.
  • 20. Be The Expert!Communication in depth.
  • 21. Cases - Business 2 Business.
  • 22. Trans Media Presence.When Innovation Is A Corporate Value.
  • 23. Understanding thevalue of being Nerdy.Customers wantsknowledge not ads!22.783 Likes4.474 Shares
  • 24. Product Development & Services.Customer Collaboration.
  • 25. Innovation & Product Development.INNOVATION RARELY COMES FROM INSIDE A COMPANY.Let your customers be creators.
  • 26. FLUKE.Test and measurement equipment - supporting specialists.
  • 27. NerdCommunity.Ask & AnswerDiscuss & Develop
  • 28. Caterpillar - a movement.CAT is not a company or a product - it’s a lifestyle.
  • 29. Social Media Is Not A LayerIt’s a cross-company platform - creating a real-time feedback loop.
  • 30. storiesdistribution channels
  • 31. Social Media Is Not The Futureit’s our present.
  • 32. ?@saxbergnatasha@saxberg.dk natasha.saxberg.dk gignal.com +45 23901797