My PayPal Marketing Plan for Integrated Marketing - MCM3425 R1
Paypal.com ppt
1.
2. Group Members
Dipesh Sarda
Savio Pereira
Divya Iyer
Shraddha Tiwari
Priyanka Vegad
Suraj Jadhav
Guided by- Iqbal
Sir
3. Mission & Vision
Mission is to “Build the web’s most
convenient, secure, cost-effective payment
solution”
PayPal’s Vision is “To become a global
standard for online payments.”
4. Founders of Paypal.com
Co-Founders: Peter Theil and Max Levchin
Founded in December 1998
5. History
The company, originally called Field Link, was founded by Max Levchin, an
online security specialist, and Peter Thiel, a hedge fund manager in 1998.
Levchin and Thiel joined forces, received $3 million in funding from the
Nokia Corporation for this venture, which offered encryption software for
handhelds.
Launched PayPal in October of 1999 with six employees.
Between January and August 2000, PayPal surged from 12,000 accounts to
2.7 million.
June 2000, PayPal introduced accounts for businesses. By the end of 2001,
more than one-fifth of PayPal's 12.8 million accounts were business
accounts.
July 2000 approximately 2 million eBay listings accepted PayPal payments,
five times as many as BillPoint Inc., eBay's payment service. By the
following October, PayPal was being used to pay for 25 percent of all eBay
transactions. The company had grown to 500 employees who were
processing over 120,000 transactions, worth in total about $6 million, every
day.
In 2002 PayPal purchased by eBay, the operator of its main competitor,
Billpoint for $1.5 billion in eBay stock, which gave eBay more control, and
increased the profit made from each transaction from 7 to 10 percent. eBay
subsequently closed its Billpoint operation, and announced that PayPal
cease to be available for online gambling. EBay elected to let PayPal
continue to operate in the area of online pornography, which unlike
gambling, was legal.
In 2003, PayPal discontinued the offer of its services on adult-content
websites, citing high fraud rates. By this time PayPal successfully addressed
many of its customer service problems.
6. Ebay’s Acquisation
On October 3, 2002 eBay acquired PayPal. eBay and PayPal are now working together for a
common goal: to help buyers and sellers trade online.
Today on eBay, PayPal is the only online payment service integrated with the eBay platform. That
means when a seller selects PayPal on the eBay Sell Your Item form or any eBay listing tool, the
PayPal logo will automatically appear on the View Item Page. Plus, buyers can easily pay using
the PayPal Pay Now button in a closed eBay View Item page, End of Auction email, or My eBay.
Your privacy is very important to both eBay and PayPal. Your information may be exchanged
between eBay and PayPal only in accordance with each company's respective Privacy Policy.
Should there be any changes to either site's Privacy Policy, you will receive advance notice of the
changes.
Though there is a strong relationship between eBay and PayPal, eBay is not the only place you
can use PayPal. Millions of merchant websites worldwide accept PayPal as a payment method.
In fact, many eBay sellers prefer PayPal on their off-eBay websites.
Shop Using PayPal On and Off eBay
PayPal is accepted by merchants worldwide, and is the preferred method of payment on
eBay.com
Whether you purchase on eBay or another website, PayPal provides secure, private transactions
With PayPal, you choose to fund your purchase with a credit card, bank account, or other
sources
17. Services Provided
Shop securely
Send and receive money
Pay through bank account
Pay with debit or credit card
Sell on eBay and beyond
Stay safer online
Send money in multiple currencies
18. Paypal App
Enjoy PayPal on-the-go with the
PayPal app.
SEND & REQUEST MONEY
Send money gift
Pay off loan
MANAGE YOUR ACCOUNT
Check balance
Withdraw fund
View transactions
19. Specification of App
Free App
Compatibility- (Android, i-phone, Windows)
Local’ feature
Safety
PAYPAL HERE™
Card Reader
Only for U.S. accounts
20. How Paypal makes Money?
Not free for seller.
Amount you can be charged is 1.9% on
sale plus 25 cents. If sale is under $15,
you pay a quarter.
cash is interest
While the money is in their account they
gain interest.
"float"
21. Ways of receiving Payment
eBay sales payments are deposited into your
PayPal account. Choose one of several ways to get
your money:
Have the money electronically transferred directly into your
registered checking account.
Receive payment by check (PayPal charges $1.50 for the
check).
Keep the money in your PayPal account for making
payments to other sellers.
Withdraw the cash from an ATM with a PayPal debit card.
Use the PayPal debit card and get 1.5% cash back on
purchases made with the card.
Shop online with a virtual MasterCard debit card that
carries your balance to any Web site that accepts
MasterCard.
22. Strength
1. Highly secured online Infrastructure
2. Available in 24 currencies worldwide
3. Spread over 190 markets all over the
world
4. More than 153 million online accounts
5. PayPal presents anti-phishing advice
on their website[72] for identifying and
reporting phishing.
Weakness
1. High exposure to risk and frauds
2. Paypal has faced controversies
regarding payment transactions
3. Not to popular in emerging economies
where people are conservative for online
payments
4. Local restrictions in countries like
China, Japan, Taiwan, Brazil, India
Opportunity
1. Cashless economies
2. Digital currency
3. Upcoming ecommerce markets
Threat
1. Stringent economic policies world over
2. Highly competitive environment
3. Hacking and fraud threats
SWOT Analysis
24. Security Level
More secure
So why use PayPal? Because PayPal provides an extra level of
security for your payments. Sellers and merchants never see your
sensitive financial details.
We use the industry’s most secure data encryption technologies and
physically secure servers that aren’t connected directly to the
Internet. Our dedicated team of anti-fraud experts works around the
clock to ensure the highest level of security.
25. Security Token
In early 2006, PayPal introduced an optional security key as an additional
precaution against fraud. A user account tied to a security key has a modified
login process the account holder enters his or her login ID and password, as
normal, but is then prompted to press the button on the security key and enter
the six-digit number generated by it. For convenience, the user may append the
six-digit to his or her password in the login screen. This way he or she is not
prompted for it on another page. Using this method is required for some
services, such as when using PayPal through the eBay application on iPhone.
This two-factor authentication is intended to make account compromised by a
malicious third party without access to the physical security key difficult,
although it does not prevent so-called Man in the Browser (MITB) attacks.
However, the user (or malicious third party) can alternatively authenticate by
providing the credit card or bank account number listed on his or her account.
Thus, the PayPal's implementation does not offer the security of true two-factor
authentication.
The key currently costs US$29.95 for all users with no ongoing fees.[69] The
option of using a security key with one's account is currently available only to
users registered in Australia, Germany, Canada, the United Kingdom, and the
United States.[70]
26. Safety Measures
Tips to stay safe from PayPal fraud or scams:
Log in safely: To log in to your PayPal account or access the PayPal website,
open a new web browser (e.g., Internet Explorer or Firefox or Chrome) and type
in the following: https://www.paypal.com/
Check the email greeting: Emails from PayPal will always address you by
your first and last name or the business name associated with your PayPal
account. A PayPal scam email may include the salutation "Dear PayPal User"
or "Dear PayPal Member"
Look out for attachments: PayPal emails will never ask you to download an
attachment or a software program. An attachment found in a PayPal scam
email will often contain a virus that can harm your computer or compromise
your PayPal account
Never give out personal information: If we require information from you, we
will notify you in an email and request that you enter the information only after
you have safely and securely logged in to your PayPal account.
Often, PayPal scams will request details such as your full name, account
password, credit card number, bank account, PIN number, Social Security
Number, or mother's maiden name.
27. Restrictions
There are two major restrictions for Indian users from March 01, they are -
Any balance in and all future payments into your PayPal account may not be used to buy goods or
services and must be transferred to your bank account in India within 7 days from the receipt of
confirmation from the buyer in respect of the goods or services; and
Export-related payments for goods and services into your PayPal account may not exceed
US$500 per transaction.
So users, mostly webmasters in India are finding the new alternative ways to send money online.
You can send money from PayPal also, but not from the balance, you should link the credit card to
PayPal account. But in India many webmasters don’t have credit card and their business have
been restricted till they find a new way to send and receive the money.
Why did PayPal or RBI has deployed these restrictions?
The answer is Income Tax. Yes, there are many people in India who are earning more than $1000
per month and they are using that money to buy products or services online only and the RBI can’t
track those money. If the webmaster transfers the PayPal money to his bank account then uses
the same money via credit card then they can keep an eye on his transactions, so they have
deployed these restrictions.
Paypal has announced that from 1 March 2011 Indian users will not be allowed to hold any
balance in their Paypal accounts, won’t be able to make purchases from their Paypal account, and
incoming payments will be restricted to $500 USD. Additionally all payments received into your
Paypal account must be transferred to a local bank account within seven days of receipt.