This document provides tips and strategies for using Twitter effectively. It outlines Savannah Peterson's background and experience in social media marketing and public relations. The document then shares several "pro tips" for using Twitter to get media coverage, tell your story, connect with influencers, go viral, follow and engage with reporters, pitch ideas, and use social media as an ongoing marketing engine. Specific examples are given of Savannah using Twitter to get discounts to events and media coverage for companies. The overall message is that Twitter can be strategically used to promote products, brands, and oneself.