• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
BabyCare Products Market in India

BabyCare Products Market in India



A brief analysis of the BabyCare products Retail market in India

A brief analysis of the BabyCare products Retail market in India



Total Views
Views on SlideShare
Embed Views



2 Embeds 4

http://www.slideshare.net 3
http://www.linkedin.com 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    BabyCare Products Market in India BabyCare Products Market in India Presentation Transcript

    • Baby care Products Market in
      Saurabh Goel
    • Contents
      India and Retail
      Baby care products market
      Major National Brands
      Major National Retailers
    • India and Retail
      India recorded a gross domestic product (GDP) growth rate of 6.7 per cent in rupee terms during the year 2008–09.
      Indians can spend over $30,000 per year on conspicuous consumption
      During 2007-08 the per capita income rose 33% over 2003-04. The consumption level grew by 22% from INR 14,011 in 2003-04 to INR 17,107 in 2007
      The aggregate personal disposable income of the entire population went up by 57% between 2003 and 2008.
      Disposable incomes are expected to rise at 8.5% till 2015
      The median age of 23 years, opposed to the world median age of 33, sets the emerging young India apart.
    • India and Retail
      Only about 5%-6% of total $385 billion retail industry is currently organised
      Retail revenues are expected to reach $460 billion by 2010-2011 with the organised sector contributing $41 billion by 2012-2013
      The industry is expected to grow at rate of 19% over the next 5 years with organised retail increasing to 7% by 2012-2013
      FDI norms currently allow 100% investment in Cash & Carry format with up to 51% investment in Single Brand Retail formats
      JV, Franchising, Cash & Carry, Strategic Alliances, Manufacturing and Distribution Centers are some of the routes used to enter the Indian market
      The favorable retail climate led to India being ranked as No.1 in the 2009 Global Retail Development Index by AT Kearney
    • Baby care products market
    • Baby care products market
      According to an AC Nielson survey, the education and/or welfare of the children is still one of the biggest concerns for the average Indian
    • Baby care products market
      Baby hair care, skin care and toiletries market worth INR 5.89 billion
      Expected to grow to INR 10.92 billion by 2012
      Combined with baby foods sector is worth INR 15 billion growing at 17%
    • Baby care products market
      Baby apparels industry worth INR 35 billion
      Famous brands include Lilliput, Ginni and Johnny, others
      Less focused sector of Travel aids, furniture, toys and many others
      Total market could therefore be worth well over INR 50 billion ($1.14 billion)
    • Major National Brands
    • Major National Retailers
    • Major National Retailers
    • SWOT Analysis
    • Conclusion
      The people of not only India but every part of the world always want the best for their children
      “Parents were much more willing to substitute name brands with store brands for themselves than for their children; in fact respondents with children ranked baby products as the category for which they would be least willing to switch” – Interbrand on effects of Recession
      Opportunity lies in scope of improvement and expansion in this industry
      Foreign companies looking to come in
      Not much involvement by Tata’s, Reliance and Future Group
    • References
      https://www.cia.gov/library/publications/the-world-factbook/geos/in.html as on November 13, 2009
      “The Retailer”, Ernst & Young internal Publications, January 2009 Edition
      http://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Garments-/-Textiles/Kids-wear-market-growing-healthy-and-fast/articleshow/5178446.cms as on November 13, 2009
      http://businesstoday.intoday.in/index.php?option=com_content&task=view&id=9938&sectionid=4&issueid=48&Itemid=1 as on November 13, 2009
      http://www.commodityonline.com/news/India-still-tops-consumer-confidenceNielson-Survey-22605-3-1.html as on November 13, 2009
      http://www.business-standard.com/india/news/kitbaby-care-market-in-india-2008/334451/ as on November 13, 2009
      http://babycare.headlinesindia.com/baby-brands/ as on November 13, 2009
      http://www.allardpartners.com/upload/documents/allard/case%20studies/NestleAGF.pdf as on November 13, 2009
      http://www.bonnebabycare.com/about-us.html as on November 13, 2009
      http://www.lifestylestores.com/pages/about_us.htm as on November 13, 2009
      http://en.wikipedia.org/wiki/Mothercare as on November 13, 2009
      http://economictimes.indiatimes.com/News/News-By-Industry/Services/Property-/-Cstruction/Mothercares-India-ops-get-DLF- push/articleshow/4987941.cms?curpg=1 as on November 13, 2009
      http://www.reuters.com/article/pressRelease/idUS199050+20-Apr-2009+PRN20090420 as on November 13, 2009
      “Consumer spending in a recession”, Interbrandpublication