Mahindra and Mahindra (Analysis of Levels Of Product and Product Life Cycle)

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This is a presentation made by students of Jaipuria Institute Of Management. In this presentation we have tried to find out Levels Of Product and Product Life Cycle Stages of Mahindra and Mahindra.

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  • 1) Core Benefit: Core benefit of people to have Mahindra MUVs was to have such a vehicle which they can use mainly for their business. Every manufacturer has to understand that what is the buyer really buying and what he wants to buy? Mahindra saw it very early and accordingly started manufacturing product.2) Basic product: At second stage, producer needs to develop product like design, quality level, brand name and packaging. Mahindra has set up new defined market for itself. Mahindra basically deal in MUVs and in this it has defined itself.3) Expected Product: Earlier people were not having much transporting facilities i.e. Not much vehicles were in there market but Mahindra brought a new revolution in the market of SUVs and the perfect example is Scorpio. So expected product is what actually customer is expecting to get. 4) Augmented Product: Mahindra offers additional consumer services and benefits to all its customer. It offers a togetherness with its customer i.e. Its low pricing strategy has helped it to be of the people.5) Potential product
  • Mahindra and Mahindra (Analysis of Levels Of Product and Product Life Cycle)

    1. 1. An Analysis by real marketer group- “Group-7” Humesha Aapke Sath Presented By- -Rahul Majhi -Raktima Chawla -Ramandeep kaur -Saurav Das -Rajat Agarwal -Saurabh Shukla
    2. 2. Contents:-  Introduction-Levels of product  Product life cycle stages  Core Business Activities  Business Strategies  Marketing Strategies  Competitors  Reference
    3. 3. Introduction:-  Mahindra & Mahindra Limited (M&M)- Established in 1945 as Mahindra and Mohammed. K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.  In year 1948 company was renamed as “Mahindra and Mahindra.”Malik Mohammed J.C.Mahindra K.C.Mahindra Anand Mahindra (Chairman & Managing Director – Mahindra & Mahindra)
    4. 4.  In year 1845 entered in automobile manufacturing sector.  First they introduced Jeeps  Later expanded itself with light commercial vehicles (LCVs) and agricultural tractors.  Today, Mahindra & Mahindra is a key game player in the utility vehicle manufacturing and branding sectors in the Indian automobile industry (UV Scorpio) My Dream, My Desire
    5. 5. Product life cycle stages
    6. 6. Levels Of Product:
    7. 7. CORE BUSINESS ACTIVITIES  Agribusiness  Automotive components  Construction equipment  Consulting services  Defense  Energy  Farm Equipments  Insurance  Industrial equipment  Information Technology  Leisure and hospitality  Logistics  Real estate  Two Wheelers
    8. 8. BUSINESS STRATERGIES  Diversification in various sectors  Equipments for different-different sectors i.e. Industrial sector, Agriculture Sector, Tertiary Sector  Joint ventures.  E-business Initiatives  Foreign competition.
    9. 9. Market Strategy  Research methodology-  Research design-  USP – ruggedness and performance.  Strong market base in the urban and semi-urban areas.
    10. 10. Competitors  Tata Motors  Honda  Toyota  Nissan  Hyundai  Mitsubishi  Maruti  Ford
    11. 11. Reference  Lecture ppt by Dr. Kavita Pathak ma’am  www.mahindra.com  http://www.managementparadise.com/forums/marketing- management/203229-facts-marketing-strategy-mahindra.html  http://www.scribd.com/doc/66064320/Marketing-Strategies-of- Mahindra-Tractors  http://www.mahindra.com/Investors/Mahindra-Lifespace- Developers#  http://www.mbaskool.com/brandguide/automobiles/1298-mahindra-a- mahindra.html  http://economictimes.indiatimes.com/mahindra-and-mahindra- ltd/stocks/companyid-11898.cms  Asia-Mahindra.com  www.google.com  www.wikepedia.com

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