Gamification

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Gamification and its impact on business

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Gamification

  1. 1. Gamification in the changing world
  2. 2. What is Gamification ?
  3. 3. Gamification is the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems. Gamification is used in applications and processes to improve userengagement, ROI, data quality, timeliness, and learning -Wikipedia
  4. 4. Examples:Reward points for sharing experiences on location based platforms.
  5. 5. Examples:Reward points for sharing experiences on location based platforms.
  6. 6. RedCritter Tracker incorporates gamificationelements such as badges, rewards, leaderboards,and ribbons into project management.
  7. 7. GamifyingFitness atFitocracy
  8. 8. Gamification in the Enterprise• Google a day http://youtu.be/mpPK0aktC-Y• Gamification for employee performance and HR at Rypple, a salesforce.com companyhttp://youtu.be/Fpw97AIYQ-Q
  9. 9. Critique• Gamification is an extension of already existing concepts - Happy hours, Loyalty programs etc • “Gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway” moral philosopher Harry Frankfurt

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