Touching lives, Improving life.         PRESENTED BY : SAURABH
Procter & Gamble (P&G) is a Fortune500 American multinational corporation.It is a public company founded in 1837 by Will...
William Procter, a candlemaker,                           and James Gamble, a                           soapmaker, immigra...
1859   P&G sales reached a milestone of $1 million1879   The inexpensive, but high-quality Ivory-soap was introduced.1924 ...
P&G operates over 180 countries worldwideHaving 50 leadership brands that are some of the most well known household name...
MISSIONWe will provide branded products & service ofsuperior quality and value that improve the lives ofthe world`s consum...
A company that improves hygiene, health          and development.        Touching lives, Improving life.
P&G touching and improving the lives of more consumers,with innovative products that expand their categoryportfolios verti...
P&G touching and improving lives in more parts of theworld, by innovating and expanding their business intonew geographies...
P&G touching and improving lives more completely byinnovating to enhance the performance of existingproducts, by creating ...
-Cosmetics, Hair Color, Hair Care, Skin Care-Laundry care, Dish Soap, Fabric Enhancers-Oral Care, Feminine Care, Snacks & ...
STRATEGYExpanding by acquisitions   Acquisition of a Gillette                             was a major strategicHuge R&D ...
P&G acquired Gillette in 2005 and this acquisition was called aperfect fit.The main advantages over the acquisition were :...
STRATEGIES CONTD..        STRATEGY                            P&G spends about $2Expanding by aquisitions   billion a yea...
STRATEGIES CONTD..        STRATEGY                            P&G spends 10% of theirExpanding by aquisitions   sales on ...
STRATEGIES CONTD..       STRATEGYExpanding by aquisitions   Pet care & Pet insurance                            is a blue...
The intensity of rivalry is very high in this industry.P&G has several strong competitors in different marketslike :   Amw...
 The enormous amount of products that are distributed  under Procter & Gambles name creates a challenge for  new entrants...
 P&G is heavily dependent on Wal-Mart and its affiliates for  generating a major part of its revenue. Sales to Wal-Mart ...
 P&G has a codependent relationship with most of its suppliers. Suppliers of materials also need key customers like P&G f...
 There is substantial number of substitutes for all of P&Gs  product offerings, creating an intense competitive environme...
Strong brand name       Overdependence on mature                          marketR&D                         Lack of di...
Emerging & developing   Intense competition markets                         Increase in Cost ofAcquisitions           ...
P&G
P&G
P&G
P&G
P&G
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P&G

  1. 1. Touching lives, Improving life. PRESENTED BY : SAURABH
  2. 2. Procter & Gamble (P&G) is a Fortune500 American multinational corporation.It is a public company founded in 1837 by William Procter and James Gamble. Headquarteredin downtown Cincinnati, Ohio U.S. and manufactures a wide range of consumer goods.The present chairman & CEO of the company is Bob McDonald.Revenue : US$ 82.56 billion (FY 2011)
  3. 3. William Procter, a candlemaker, and James Gamble, a soapmaker, immigrated from England and Ireland to U.S. respectively.On the suggestion of theirFather-in-law Alexander Norris,Procter and Gamble wasformed on 31 october 1837.The company began by sellingsoap and candles in CincinnatiU.S.
  4. 4. 1859 P&G sales reached a milestone of $1 million1879 The inexpensive, but high-quality Ivory-soap was introduced.1924 P&G is one of the first to create a market research department to study consumer preferences and buying habits.1955 Crest, the first toothpaste with fluoride clinically proven to fight cavities, was introduced.1961 Pampers were introduced and eventually replaces cloth diapers.1980 Sales reach $10 billion2005 High Frequency Stores, Consisting of nearly 20 million stores across the world, FS represents a particular opportunity in fast-growing low income markets.
  5. 5. P&G operates over 180 countries worldwideHaving 50 leadership brands that are some of the most well known household namesTouching the lives of 4.4 billion consumer and generating the profit of $82.56 billion.
  6. 6. MISSIONWe will provide branded products & service ofsuperior quality and value that improve the lives ofthe world`s consumers, now and for generation tocome.VISION“Be, and be recognized as the best consumer products and service company in the world.”
  7. 7. A company that improves hygiene, health and development. Touching lives, Improving life.
  8. 8. P&G touching and improving the lives of more consumers,with innovative products that expand their categoryportfolios vertically up and down value tiers—deliveringthe right combination of performance and value to everyconsumer. Delighting Consumers with Crest in China P&G reaching more consumers in China with the launch of Crest Pro-Health, P&G’s best toothpaste technology. Tide in India.
  9. 9. P&G touching and improving lives in more parts of theworld, by innovating and expanding their business intonew geographies where they didn’t previously compete. Olay in Mexico. Targeting rural market in south africa and kenya.
  10. 10. P&G touching and improving lives more completely byinnovating to enhance the performance of existingproducts, by creating or entering adjacent categoriesand by driving regimen use that broadens their productportfolios and improves consumers’ experiences withtheir brands. Pampers in the U.S. Gillete in U.S
  11. 11. -Cosmetics, Hair Color, Hair Care, Skin Care-Laundry care, Dish Soap, Fabric Enhancers-Oral Care, Feminine Care, Snacks & Pet Care-Diapers, Paper Towels, Toilet Papres
  12. 12. STRATEGYExpanding by acquisitions Acquisition of a Gillette was a major strategicHuge R&D move. Natura, a holistic and naturals pet productsHeavy advertiser company. Nioxin, a leader in the scalp care &Moving into pet care & hair care. pet insurance
  13. 13. P&G acquired Gillette in 2005 and this acquisition was called aperfect fit.The main advantages over the acquisition were :Availability of new marketNew distribution channels (GILLETTE’S)Elimination of competitors from the marketBetter bargaining power with retailers
  14. 14. STRATEGIES CONTD.. STRATEGY P&G spends about $2Expanding by aquisitions billion a year in Research & Development-Huge R&D About 60% more than our next closest competitorHeavy advertiser and more than most of our competitors combined.Moving into pet care & pet insurance
  15. 15. STRATEGIES CONTD.. STRATEGY P&G spends 10% of theirExpanding by aquisitions sales on advertising beating all of their compepititors.Huge R&D Digital advertising is moreHeavy advertiser focused in terms of reaching audience. Facilitated byMoving into pet care & search engine advertising pet insurance and social networking websites such as Facebook and Twitter.
  16. 16. STRATEGIES CONTD.. STRATEGYExpanding by aquisitions Pet care & Pet insurance is a blue ocean Where P&G is the first mover.Huge R&DHeavy advertiser Thus P&G can gain a lot out of this market.Moving into pet care & pet insurance
  17. 17. The intensity of rivalry is very high in this industry.P&G has several strong competitors in different marketslike : Amway Corporation, Colgate-Palmolive Company, Kimberly-Clark, Johnson & Johnson, Revlon, Unilever and other big and medium sized competitors HIGH MEDIUM LOW
  18. 18.  The enormous amount of products that are distributed under Procter & Gambles name creates a challenge for new entrants. Since the P&G possess a significant amount of market shares around the world, a potential competitor that lack large sums of capital for heavy marketing and research and development, would hardly be able to effectively compete. HIGH MEDIUM LOW
  19. 19.  P&G is heavily dependent on Wal-Mart and its affiliates for generating a major part of its revenue. Sales to Wal-Mart and its affiliates have represented approximately 15% of its total revenue since 2006 thus creating the “Wal-Mart effect.” High dependence upon Wal-Mart reduces the bargaining power of P&G. Wal-Mart could use its bargaining power to impose unfavorable terms on the company. HIGH MEDIUM LOW
  20. 20.  P&G has a codependent relationship with most of its suppliers. Suppliers of materials also need key customers like P&G for profitable revenue generation and will very likely have little bargaining power because of its small size. P&G can use its tremendous size and large amounts of available cash to its advantage during this current credit crisis. HIGH MEDIUM LOW
  21. 21.  There is substantial number of substitutes for all of P&Gs product offerings, creating an intense competitive environment. In order to differentiate itself, the P&G must continue to provide new, cutting edge, and innovative products and branding to the customer. HIGH MEDIUM LOW
  22. 22. Strong brand name Overdependence on mature marketR&D Lack of diversified customerGlobal operations portfolioStrong distribution Quality Control infrastuctureStrong performance in core businesses
  23. 23. Emerging & developing Intense competition markets Increase in Cost ofAcquisitions raw materialsNovel Products Government RegulationFree market economies increasing in Asia

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