Breaking the Gen-Divide:
Understanding Women professionals through the Ages



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Breaking the Gen-Divide:
Understanding Women professionals through the Ages



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Breaking the Gen-Divide:
Understanding Women professionals through the Ages



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Breaking the Gen-Divide:
Understanding Women professionals through the Ages


                       Careers are changing....
Breaking the Gen-Divide:
Understanding Women professionals through the Ages


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Breaking the Gen-Divide:
Understanding Women professionals through the Ages



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Breaking the Gen-Divide:
Understanding Women professionals through the Ages



                          The Indian Woman ...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages



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Breaking the Gen-Divide:
Understanding Women professionals through the Ages



         The Case of the IWP & the Many Len...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages



                                      A Def...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages
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Breaking the Gen-Divide:
Understanding Women professionals through the Ages
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Breaking the Gen-Divide:
Understanding Women professionals through the Ages

                 Free-Gens – Why they are who...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages



              Pluses and Minuses of Free-Ge...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages
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Breaking the Gen-Divide:
Understanding Women professionals through the Ages

              Gen-X’s – Why they are who they...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages



                 Pluses and Minuses of Gen ...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages
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Breaking the Gen-Divide:
Understanding Women professionals through the Ages



                   E-Gens – Why they are wh...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages



              Pluses and Minuses of E-Gens
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Breaking the Gen-Divide:
Understanding Women professionals through the Ages
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Breaking the Gen-Divide:
Understanding Women professionals through the Ages



                        Gen-Y’s – Why they ...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages



              Pluses and Minuses of Gen Y’s...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages



                           What is the Gen ...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages




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Breaking the Gen-Divide:
Understanding Women professionals through the Ages


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Breaking the Gen-Divide:
Understanding Women professionals through the Ages


          For Individuals: Breaking the Gen ...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages

          To be a cross-gen successful IWP –
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Breaking the Gen-Divide:
Understanding Women professionals through the Ages

                To be a successful IWP –
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Breaking the Gen-Divide:
Understanding Women professionals through the Ages

                  To be a successful IWP
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Breaking the Gen-Divide:
Understanding Women professionals through the Ages




         For Organizations – Breaking the ...
What is AVTAR Div-In?


 A unique consulting service which enables high-growth organizations to focus
  sharply on an inc...
Breaking the Gen-Divide:
Understanding Women professionals through the Ages



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Breaking The Gen Divide Presentation To Mma 28th Oct 09

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Breaking The Gen Divide Presentation To Mma 28th Oct 09

  1. 1. Breaking the Gen-Divide: Understanding Women professionals through the Ages Saundarya Rajesh, Founder – President AVTAR Career Creators ISO 9001:2008 Talent Strategy Consulting Firm
  2. 2. Breaking the Gen-Divide: Understanding Women professionals through the Ages Talent is GOD… Omnipotent Unfathomable Means Different things to different people Better to have ON YOUR SIDE! www.avtarcc.com
  3. 3. Breaking the Gen-Divide: Understanding Women professionals through the Ages Over the next half hour.. Defining The 4 Breaking the Current The IWP & Cohorts of What is what a Divide & workplace Gen IWP’s in the Gen generation Opening lines of scenario Differences the Indian Divide? is? communication workplace www.avtarcc.com
  4. 4. Breaking the Gen-Divide: Understanding Women professionals through the Ages Careers are changing.. Activity Linear Based Careers Careers What Does this mean IWP? for the www.avtarcc.com
  5. 5. Breaking the Gen-Divide: Understanding Women professionals through the Ages Hybrid Careers Project Home- Compressed Work week Based based Fixed Part-time Job Sharing Telecommuting Weekends Flexi-fixed hours Term-time Working E-Working What Does this mean IWP? for the www.avtarcc.com
  6. 6. Breaking the Gen-Divide: Understanding Women professionals through the Ages The IWP……??? Indian Wedding Institution Planner? for Wise Professors? International War Prevention? Inspector of Warehouse Practices
  7. 7. Breaking the Gen-Divide: Understanding Women professionals through the Ages The Indian Woman Professional! Picture courtesy: OF SUCH TIMES: THE www.avtarcc.com MODERN INDIAN WOMAN : VANDANA KOHLI
  8. 8. Breaking the Gen-Divide: Understanding Women professionals through the Ages Who is the IWP? Age between 21 and 50 - Constitutes 13% of the population of India and 27% of women Indian Woman Professional
  9. 9. Breaking the Gen-Divide: Understanding Women professionals through the Ages The Case of the IWP & the Many Lenses Gender Life Stage Generation Education & SEC Personal Value Systems www.avtarcc.com
  10. 10. Breaking the Gen-Divide: Understanding Women professionals through the Ages A Definition of Generation A Generation is a group of people defined by Age boundaries who were born during a certain era and share similar experiences and social dynamics when growing up www.avtarcc.com
  11. 11. Breaking the Gen-Divide: Understanding Women professionals through the Ages Generational Diversity OF Indian Women Veterens Free- Gens Gen X’s E-Gen’s Gen Y’s • Born: 1920-45 • Born: 1948-1960 •Born: 1960-1970 •Born: 1971-1980 • Born: 1981 – 1990 • Pre-Independence • Post Independence •Socialism-to- •‘Confident India’ • Constitutes about cohort Liberalization cohort Cohort 26% of workforce • Believe in concept transitionary cohort •Comfortable with • Unsure and Wary change – largest cause • Feels less guilt in of life-time •Saw the upswing of being an • Very rarely in economy and of attrition at the active employment Indian workplace aggressive hastened to catch up employment • 20% of today’s with younger cohorts •Constitutes 29% of the consumer today workforce •Believe in the power workforce in India • Has seen one • Interim Seniors of change today significant big blip •Account for about •Has seen the sharpest – the Recession of 25% of the trajectory of success, 2008 workforce inspite of 2 large downturns www.avtarcc.com
  12. 12. Breaking the Gen-Divide: Understanding Women professionals through the Ages Generational Diversity Hard Focus : FREE-GENS Veterans Free- Gens Gen X’s E-Gen’s Gen Y’s Born: 1920-45 • Born: 1948-1960 •Born: 1960-1970 •Born: 1971-1980 • Born: 1981 – 1990 • Post Independence •Socialism-to- •‘Confident India’ • Constitutes about • Pre-Independence cohort cohort Liberalization 26% of workforce Cohort transitionary cohort •Comfortable with • Believe in concept • Feels less guilt in • Unsure and Wary •Saw the upswing of change – largest cause of life-time being an • Very rarely in economy and of attrition at the employment Indian workplace aggressive active hastened to catch up • 20% of today’s with younger cohorts •Constitutes 29% of the consumer employment today workforce •Believe in the power workforce in India • Has seen one • Interim Seniors of change today significant big blip •Account for about •Has seen the sharpest – the Recession of 25% of the workforce trajectory of success, 2008 in spite of 2 large downturns www.avtarcc.com
  13. 13. Breaking the Gen-Divide: Understanding Women professionals through the Ages Free-Gens – Why they are who they are… Independence in 1947 • Planning • New found national freedom • Responsibility • Awareness of being a NATION • Bureaucracy • Negative corporate experience www.avtarcc.com
  14. 14. Breaking the Gen-Divide: Understanding Women professionals through the Ages Pluses and Minuses of Free-Gens PLUS MINUS • Service oriented • Uncomfortable with conflict • Social ‘shyness’ • Willing to go the extra mile • Give more importance to • Naturally relationship driven Process rather than results • Want to please • Not willing to go against the flow • Very good team players • Highly conscious of peer pressure • Very sensitive to feedback • Judgmental of those bucking the trend www.avtarcc.com
  15. 15. Breaking the Gen-Divide: Understanding Women professionals through the Ages Generational Diversity Hard Focus : GEN-X’s Veterans Free- Gens Gen X’s E-Gen’s Gen Y’s • Born: 1920-45 • Born: 1948-1960 •Born: 1960-1970 •Born: 1971-1980 • Born: 1981 – 1990 • Pre-Independence • Post Independence •Socialism-to- •‘Confident India’ • Constitutes about cohort Liberalization cohort Cohort 26% of workforce • Believe in concept transitionary cohort •Comfortable with • Unsure and Wary change – largest cause • Feels less guilt in of life-time •Saw the upswing of being an • Very rarely in economy and of attrition at the active employment Indian workplace aggressive hastened to catch up employment today • 20% of today’s with younger cohorts •Constitutes 29% of the consumer workforce •Believe in the power workforce in India • Has seen one • Interim Seniors of change today significant big blip •Account for about •Has seen the sharpest – the Recession of 25% of the trajectory of success, 2008 workforce in spite of 2 large downturns www.avtarcc.com
  16. 16. Breaking the Gen-Divide: Understanding Women professionals through the Ages Gen-X’s – Why they are who they are.. Indira Gandhi, India’s first women Prime Minister • Teething troubles of a democracy • War and its after-effects • Doubts about sustainability of growth?? • Women make progress • Progress will be slow www.avtarcc.com
  17. 17. Breaking the Gen-Divide: Understanding Women professionals through the Ages Pluses and Minuses of Gen Xs Plus Minus • Adaptable • Impatient • Techno-literate • Poor people skills • Creative • Cynical • Multi-taskers • More reactive than proactive • Aggressive in driving growth • Leads with ease • Values self-reliance • Pragmatic www.avtarcc.com
  18. 18. Breaking the Gen-Divide: Understanding Women professionals through the Ages Generational Diversity Hard Focus : E-GEN’S Veterans Free- Gens Gen X’s E-Gen’s Gen Y’s • Born: 1920-45 • Born: 1948-1960 •Born: 1960-1970 •Born: 1971-1980 • Born: 1981 – 1990 • Pre-Independence • Post Independence •Socialism-to- •‘Confident India’ • Constitutes about cohort Liberalization cohort Cohort 26% of workforce • Believe in concept transitionary cohort •Comfortable with • Unsure and Wary change – largest cause • Feels less guilt in of life-time •Saw the upswing of being an • Very rarely in economy and of attrition at the active employment Indian workplace aggressive hastened to catch up employment • 20% of today’s with younger cohorts •Constitutes 29% of the consumer today workforce •Believe in the power workforce in India • Has seen one • Interim Seniors of change today significant big blip •Account for about •Has seen the sharpest – the Recession of 25% of the trajectory of success, 2008 workforce in spite of 2 large downturns www.avtarcc.com
  19. 19. Breaking the Gen-Divide: Understanding Women professionals through the Ages E-Gens – Why they are who they are… Emergency •Protectionism •“Hard work combined with direction results in progress” •Success is a linear journey IBM and Coca-Cola and follows the right being 'thrown out education of India' during the Janata Party regime •Progress is a function of in 1977. your own speed www.avtarcc.com
  20. 20. Breaking the Gen-Divide: Understanding Women professionals through the Ages Pluses and Minuses of E-Gens Plus Minus • Flexible • Inexperienced • Global thinking • Hates micromanagement • Techno-savvy • Strong polarized likes and • Results ahead of process dislikes • Environmentally conscious • Focus on Education • Wants a ‘life’ www.avtarcc.com
  21. 21. Breaking the Gen-Divide: Understanding Women professionals through the Ages Generational Diversity Hard Focus : GEN Y’s Veterans Free- Gens Gen X’s E-Gen’s Gen Y’s • Born: 1920-45 • Born: 1948-1960 •Born: 1960-1970 •Born: 1971-1980 • Born: 1981 – 1990 • Pre-Independence • Post Independence •Socialism-to- •‘Confident India’ • Constitutes about cohort Liberalization cohort Cohort 26% of workforce • Believe in concept transitionary cohort •Comfortable with • Unsure and Wary change – largest cause • Feels less guilt in of life-time •Saw the upswing of being an • Very rarely in economy and of attrition at the active employment Indian workplace aggressive hastened to catch up employment • 20% of today’s with younger cohorts •Constitutes 29% of the consumer today workforce •Believe in the power workforce in India • Has seen one • Interim Seniors of change today significant big blip •Account for about •Has seen the sharpest – the Recession of 25% of the trajectory of success, 2008 workforce in spite of 2 large downturns www.avtarcc.com
  22. 22. Breaking the Gen-Divide: Understanding Women professionals through the Ages Gen-Y’s – Why they are who they are.. Women’s 33 percent reservation Bill was originally drafted and introduced by former Prime Minister HD Deve Gowda in September 1996. 10 out of 13 women chief ministers during this period. 2 from 1970 to 1980, 1 from 1960 to 1970 •Women no different from Men Outsourcing (World as •Common well as India) & Economic Liberalization Phenomenal Growth of in early 90s & Nuclear prevalence of Testing by India the IT, BPO and also other Industries creating flexibility in careers demand for talent •Sexual preferences very open •Disposable Jobs •Suspicious of corporate lives www.avtarcc.com
  23. 23. Breaking the Gen-Divide: Understanding Women professionals through the Ages Pluses and Minuses of Gen Y’s Plus Minus • Collective Action • Need for Supervision & • Optimism structure • Tenacity • Inexperienced • Techno-brilliance • Needs a paternal, inspiring • Resilience leadership but constantly challenges the same www.avtarcc.com
  24. 24. Breaking the Gen-Divide: Understanding Women professionals through the Ages What is the Gen Divide?? www.avtarcc.com
  25. 25. Breaking the Gen-Divide: Understanding Women professionals through the Ages What is the Gen Divide? • Resounding clash of values • Behavior fuelled by strong perception • Sharply different POV’s on work, life, sex, marriage, money • One cohort polarized to a particular level – hence conflict of levels • Traditional motivators jangle • Differing attitudes on saving v/s spending, on personal loyalty v/s organizational commitment www.avtarcc.com
  26. 26. Breaking the Gen-Divide: Understanding Women professionals through the Ages Age and generations viewed through the workforce engagement lens • Although all Generations will be found in the 6 engagement segments, Matrix below depicts higher proportionate representation Engagement Segments Free-Gens Gen X E-Gens Passionate Advocates    Enthusiastic Followers   Under-Rewarded    Supporters The Disenchanted  Unrealised Potentials  Detractors   Adapted from ‘Generations at Work’ by Ron Zemke AVTAR Career Creators ISO 9001:2008 Certified Talent Strategy Consulting Firm
  27. 27. Breaking the Gen-Divide: Understanding Women professionals through the Ages For Individuals: Breaking the Gen Divide Fragile! Handle with Awareness! • Finding the right talent versus Being the right person! • All twenty something's are rebellious • All Gen X’ers expect PROOF • All Parents are naturally responsible • EVERYONE WANTS WORK-LIFE BALANCE! www.avtarcc.com
  28. 28. Breaking the Gen-Divide: Understanding Women professionals through the Ages To be a cross-gen successful IWP – Dont’s Assume Stereotype Ridicule Exclude www.avtarcc.com
  29. 29. Breaking the Gen-Divide: Understanding Women professionals through the Ages To be a successful IWP – Do’s Be open about your ‘triggers’ Raise Be ready awareness to flex about your style generation a bit al diversity Focus on what matters – customer relationships, team dynamics and overall growth and productivity www.avtarcc.com
  30. 30. Breaking the Gen-Divide: Understanding Women professionals through the Ages To be a successful IWP Do’s Recognize Find common generational ground differences Acknowledge that Accept that everyone Diversity is needs beauty! respect www.avtarcc.com
  31. 31. Breaking the Gen-Divide: Understanding Women professionals through the Ages For Organizations – Breaking the Divide • Aggressive Communication – top down stance on Generational awareness – Anticipate potential conflicts and potential solutions – Surfacing unarticulated assumptions and unconscious criteria • Difference Deployment – Diversity Strategy – Tactical recruitment of a diverse workforce – Bringing together / deployment of a diverse group with varied backgrounds, opinions, skills and experiences to ensure that there is beauty in Diversity www.avtarcc.com
  32. 32. What is AVTAR Div-In?  A unique consulting service which enables high-growth organizations to focus sharply on an inclusive talent strategy  Entirely Indian – fully based on Indian work systems and cultures  50 years of consulting experience  30 clients including MNCs, Indian Conglomerates, Indian SMEs  Key insights / solution derived from surveys, experiences, focus group studies in the Indian Context  Successful projects with a range of industries  Industries: Retail, FMCG, IT / ITES, Banking & Financial Services  Clients: SCOPE International, Pantaloon Retail (India) Ltd, Citicorp, Heinz, Unilever, Thomson Financials, Cognizant www.avtarcc.com
  33. 33. Breaking the Gen-Divide: Understanding Women professionals through the Ages Thank You Saundarya Rajesh AVTAR Career Creators, INDIA Email – sr@avtarcc.com www.avtarcc.com; www.avtariwin.com www.avtarcc.com
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