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Presentation on nokia

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    Presentation on nokia Presentation on nokia Presentation Transcript

    • A Project Report on Brand
    • THE CONTENTS
      • An overview on Globus
      • Operations- India and Abroad
      • Tagline and Logo
      • 7 P’s of Marketing
      • Product Life Cycle
      • Segmentation, Targeting and Positioning
      • Print Ads ( Promotion )
      • Visit to Nokia Priority stores
    • About the Company
      • Nokia is the world largest telecommunication equipments manufacturers listed in NYSE as NOK.
      • Nokia Corporation is a Finland based multinational Company.
      • Fredrick Idestam found Nokia in 1865 and the current CEO is Olli Pekka Kallasvuo.
    • NOKIA abroad
      • In the 1970s Nokia became more involved in the telecommunications industry by developing the Nokia DX 200, a digital switch for telephone exchanges.
      • Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA.
    • Places where you can find Nokia
    • NOKIA in India
      • Nokia came with services of mobile phones in India in 1995 and there is no looking back till now. It is a leading name for cell phones in India working with an aim to connect people.
      • India mobile phone market is gigantic with 118 million mobile users and out of these 118 million 85 million use Nokia phones
      • Nokia has its root in rubber, paper and cables.
      • Later the company evolved from that to the mobile industry giant it is now, and its logo evolved with it.
      LOGO
    • TAGLINE CONVEYS “ This Idea of ‘Connecting People’ by Nokia provides Service to people with the help of the Products ”
      • NOKIA wants to convey that when you buy a nokia phone, you get access to all the services like:
      • Share on Ovi
      • Nokia Friend View
      • Nokia Messaging
    • Product Life Cycle of NOKIA
      • Introduction- Concept of Phones.
      • Growth- Nokia E-Series Phones.
      • Maturity- Nokia N-Series Phones.
      • Decline- Nokia 3110, 6600, 7610, Engage
    • PLC of NOKIA in India & Abroad In India Nokia is in growth stage because there is still a lot of market share (Rural) which need to be covered. And along with this Nokia being a market leader is trying to sell against various competitors with its continuous innovative products. Globally Placed Here In India Placed here Rs. Time Product life cycle
    • Segmentation, Targeting & Positioning
      • Geographic:
      • Nokia immediate geographic target is rural India.
      • The total targeted population is estimated at 100 million.
      • Demographic:
      • Male and female.
      • Ages 25-50, this is the segment that makes up 80% of the Nokia mobile phone market
      Segmentation Strategy
      • Nokia has mainly targeted:
      • Target Market for the Nokia Mobile Phone is between 20-40 years.
      • Who wants to use something different.
      • Teenagers and Business Class People.
      Targeting Strategy
      • Nokia has created a distinct position in customer mind by:
      • Nokia Logo.
      • Slogan- “Know our Past, Create the Future”.
      • Innovative Handsets with updated software's . Ex- N-series, E-series and now X3 and X6..
      Positioning Strategy
      • Consumers Segment
      CONSUMERS Light Users Medium Users Heavy Users
      • Advertising.
      • Discounts.
      • Commission.
      • Public Relation.
      • Direct Marketing.
      Promotion Mix
    • PRINT ADS
    • PRINT ADS
    • PRINT ADS
    • 4 P’s of Marketing
      • Product
      • NOKIA’S thinking:
      • A good product sell itself
      • Price
      • Nokia uses a pricing strategy that best suits the product .
      • Market Penetration- Nokia 1100.
      • Market Skimming- N-95 .
      • Hence, The Strategy which was used for N-Series & E-Series was Market Skimming.
    • 4 P’s of Marketing
      • Place
      • Available at the right place, at the right time, in the right quantities.
      • Nokia has opened its retail outlet ‘Nokia Priority’ as well as many authorized dealers at various places.
      • Promotion
      • Advertising, selling, sales promotions, Public Relations, etc. are the major weapons of Marketing.
      • Promotion has become the most important P to focus on: Advertising, PR
      • Sales,Message,Media,Budget,Direct Sales.
    • 3 P’s of Marketing
      • People
      • All people directly or indirectly involved in the consumption of a service are an important part of the extended marketing mix.
      • Employees, Consumer, Shareholders, Suppliers.
      • Process
      • Procedure, mechanisms and flow of activities by which services are consumed.
      • An efficient service will foster consumer loyalty and confidence in the company.
      • Physical Evidence
      • Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organisation.
      • For Consumers most important factors are the services. Thus Nokia strives to provide the best services to its customers and earn customer loyalty.
    • Nokia Priority Centre at GIP Sector 18