About LAI


Published on

A quick overview of Event Design services, talent, and entertainment to deliver meetings that drive business results.

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

About LAI

  1. 1. <ul><li>YOUR GOALS & OUR SOLUTIONS </li></ul>Leading Authorities
  2. 2. Who Is Leading Authorities? Leading Authorities is a world-class lecture agency. For the last 20 years we have provided top-tier speakers and nationally-recognized entertainment acts to events all over the world. Leading Authorities is an award-winning production house. Our video and production departments ensure professionally managed events, from state-of-the-art lights, sound, stage construction, and show management, to cutting-edge media products. Leading Authorities is the nation’s most progressive event design firm. Our experiential event design experts conduct workshops and event evaluations to improve attendance, engagement, and return on investment.
  3. 3. Why Leading Authorities? Meetings and Events are Changing. Today, meetings and events represent a valuable media opportunity. The opportunity to engage clients, members, and staff in face-to-face dialogue, to change hearts and minds. Audiences are Changing. The demographics of today’s attendees are becoming younger and more diverse. Expectations are Changing. Attendees’ expectations are being formed by other experiences and media interactions. The bar is set higher every day.
  4. 4. What Keeps YOU Up At Night? <ul><li>Declining Registration </li></ul><ul><li>The Usual Attendees </li></ul><ul><li>Mixed Messaging </li></ul><ul><li>Shrinking Trade Show </li></ul><ul><li>Other </li></ul><ul><li>Reductions in Budget and Scope </li></ul><ul><li>Declining Sponsorship Revenues </li></ul><ul><li>Lack of Attendee Engagement </li></ul><ul><li>Competing Events </li></ul>
  5. 5. Event Design <ul><li>Full Day In our Studio or Event Lab </li></ul><ul><li>Facilitated By Our Event Design Experts </li></ul><ul><li>Involves All of Your Stakeholders </li></ul><ul><li>Aligns Your Business Objectives with Your Event Elements </li></ul><ul><li>Uses an Attendee-Centric Approach </li></ul><ul><li>Re-Designs each Key Element of Your Event </li></ul><ul><li>Develops a Compelling Value Proposition </li></ul><ul><li>Delivers a Curriculum Design Plan </li></ul><ul><li>Identifies T.H.E.M.E., Impressions, and Cues </li></ul>Event Design Workshop
  6. 6. Event Design <ul><li>On-Site Evaluation of Your Event </li></ul><ul><li>Informed by a Comprehensive Intake of Your Organization’s Business Objectives </li></ul><ul><li>Immerses Our Event Design Experts in Your Experience </li></ul><ul><li>Results in a Strategic Report </li></ul><ul><ul><li>Recommends Incremental Changes </li></ul></ul><ul><ul><li>Proposes Bold New Ideas for Your Event </li></ul></ul><ul><ul><li>Includes a 2-5 Year Migration Plan </li></ul></ul>Strategic Event Evaluation
  7. 7. Event Design <ul><li>May Include an Event Design Workshop and/or a Strategic Event Evaluation </li></ul><ul><li>Aligns the meeting objectives with the organization’s business imperatives </li></ul><ul><li>Segments the audience to reflect motives, needs, and desire outcomes </li></ul><ul><li>Optimizes your full event budget </li></ul><ul><li>Builds curriculum that ensures industry and paid speakers deliver on key objectives for education, CEUs, and core objectives </li></ul><ul><li>Delivers a trade show plan that integrates 2 essential elements of commerce and community </li></ul><ul><li>Creates an integrated marketing plan that aligns with your desired audience segments </li></ul><ul><li>Involves new metrics and meeting evaluation criteria </li></ul>Strategic Event Design Plan
  8. 8. Curriculum Development <ul><li>Provides a Construct for Choosing Industry Speakers (See sample matrix) </li></ul><ul><li>Develops a Disciplined Approach to the Content and Flow </li></ul><ul><li>Ensures a Cohesive and Compelling Event </li></ul><ul><li>Recommends Outside Speakers, Moderators, or Other Activities to Complement Your Program </li></ul>Stretched Optimistic Courageous Innovation Surrounded by new technology before, during and after the conference helps attendees understand how much they don’t know. By applying new technology that will be used to improve productivity and innovation during sessions like Google’s AppFest attendees are opened new possibilities in the industry. Encouraged by what they’ve experienced during education sessions, and inspired by the film, attendees leave ready to transform their operations and the industry at large. Education More experiential, outcome-focused sessions will challenge attendees to learn by doing rather than sitting passively through lectures. By experiencing “real” education sessions attendees recognize the value of the event and the value of this organization. Armed with new and improved skills and application tactics, attendees apply what they’ve learned at home and change the status quo. Environment An experiential session illustrating the “inconvenient truths” of the industry helps attendees understand the environmental challenges they face. Through collaboration with experts and peers, attendees develop new skills and ideas to tackle this issue in their own businesses. Each participant will develop a detailed environmental action plan for their operations that will be actionable when they return home. Safety A safety audit session held off-site in a “real-life” scenario provides fresh insights and opens minds to new techniques. This simulation, practice, and interaction among participants provides a sense of new possibilities. Attendees recognize new options for safety measures and leave with a renewed sense of commitment to accident mitigation techniques. Public Policy Mock “Hill” visits teach attendees the ins and outs of lobbying tactics through practice. Witnessing the power and prowess of the organization’s advocacy staff and the results renews a sense of value in the organization. Emboldened with new skills, attendees leave ready to address their policy makers and engage them in a meaningful dialogue.
  9. 9. Trends and Practices that are Working <ul><li>1) Oxford-Style Debate </li></ul><ul><ul><li>Presents 2 Sides to a Provocative Issue </li></ul></ul><ul><ul><li>Incorporates Technology to Poll and Engage the Audience </li></ul></ul><ul><ul><li>Builds Anticipation for the Event and Tension During the Program </li></ul></ul><ul><li>2) Commission Original Research </li></ul><ul><ul><li>Delivers Valuable Insight Attendees Only Get From You </li></ul></ul><ul><ul><li>Sets Up a Dramatic Reveal in the Program </li></ul></ul><ul><ul><li>Creates Buzz and Conversation among Attendees </li></ul></ul><ul><ul><li>Compelling Sponsorship Opportunity </li></ul></ul>
  10. 10. Trends and Practices that are Working <ul><li>3) Communities of Interest </li></ul><ul><ul><li>Develops Like-Minded Groups of Cohorts </li></ul></ul><ul><ul><li>Begins an Early Pre-Event Dialogue </li></ul></ul><ul><ul><li>Builds Lasting Connections Tied to Your Event </li></ul></ul><ul><li>4) Expert Panels </li></ul><ul><ul><li>Moderators Act on Behalf of the Audience </li></ul></ul><ul><ul><li>Industry Experts Engage in Real Conversation </li></ul></ul><ul><ul><li>New Insights Emerge </li></ul></ul>
  11. 11. Trends and Practices that are Working <ul><li>5) Event Listener </li></ul><ul><ul><li>Connects the Dots Between Content </li></ul></ul><ul><ul><li>Advocates on Behalf of the Audience </li></ul></ul><ul><ul><li>Re-Caps Important Insights and Tees-Up What to Listen For </li></ul></ul><ul><li>6) Live Focus Group </li></ul><ul><ul><li>Features Different Points of View on a Single Topic </li></ul></ul><ul><ul><li>Background Information and Questions are Delivered by a Moderator </li></ul></ul><ul><ul><li>Engages the Audience in the Dialogue </li></ul></ul>
  12. 12. Faculty <ul><li>20 Years’ Experience in Booking Talent </li></ul><ul><li>Moderators </li></ul><ul><li>Industry Experts </li></ul><ul><li>Thought Leaders </li></ul><ul><li>Best-Selling Authors </li></ul><ul><li>Leaders in Business, Politics, and Everyday Life </li></ul>
  13. 13. Event Production <ul><li>We Provide Expertise and Execution on all Aspects of Your Show, Including: </li></ul><ul><li>An On-Site Producer </li></ul><ul><li>Full Show Management </li></ul><ul><li>Scenic, Staging, and Decor </li></ul><ul><li>Audio/Video/Lighting </li></ul><ul><li>Planning, Budgeting, Gear, Labor </li></ul>Leading Authorities has Decades of Experience Producing Shows
  14. 14. Trends and Practices that are Working in Production <ul><li>Leading Authorities looks at the entire footprint of your event space as a stage for your message. </li></ul><ul><li>Use your environment to reinforce your brand. </li></ul>
  15. 15. Trends and Practices that are Working in Production <ul><li>The basic package includes a 5 person crew who cover your show and will produce (each day): </li></ul><ul><li>One news headline segment each day (5-7 minutes in length) </li></ul><ul><li>One summary of a break-out education session (3-5 minutes in length) </li></ul><ul><li>Several one-on-one interviews with attendees, presenters, or other key stakeholders </li></ul>Live News and Video   <ul><li>Add-On Options Include: </li></ul><ul><li>Setting up a live production studio </li></ul><ul><li>Multiple headline segments or summaries of your educational sessions and entertainment events </li></ul><ul><li>Developing advertorials for exhibitors </li></ul><ul><li>Posting clips to your web site </li></ul><ul><li>E-mailing stories to your distribution list </li></ul><ul><li>Uploading to social media and itunes </li></ul>
  16. 16. Entertainment <ul><li>How We Help: </li></ul><ul><li>Identify acts fit your budget </li></ul><ul><li>Determine acts who are willing to negotiate  </li></ul><ul><li>Secure added value, like meet and greets  </li></ul><ul><li>Negotiate the rider </li></ul><ul><li>Save you money with travel buy-outs   </li></ul><ul><li>We’ve Booked Renowned Acts Like: </li></ul><ul><li>Blues Traveler </li></ul><ul><li>Vince Gill </li></ul><ul><li>The Goo Goo Dolls </li></ul><ul><li>John Legend </li></ul><ul><li>The Beach Boys </li></ul><ul><li>And More! </li></ul>
  17. 17. Event Marketing <ul><li>Strategic Marketing Plans </li></ul><ul><li>Audience Segmentation </li></ul><ul><li>Websites and E-mail </li></ul><ul><li>Social Networking Strategy </li></ul><ul><li>Blog Development </li></ul>
  18. 18. Trends and Practices that are Working in Marketing Interactive Web Pages   Promotional Videos   See examples here .   <ul><li>Welcome Letter </li></ul><ul><li>Polling Questions </li></ul><ul><li>Event Schedule </li></ul><ul><li>Promotional Video </li></ul><ul><li>Feature Keynote Speaker or Entertainer </li></ul><ul><li>Tee Up Big Issues </li></ul><ul><li>Create Buzz </li></ul><ul><li>Web/E-mail/Board Presentations </li></ul>
  19. 19. Trends and Practices that are Working in Technology Audience Response Systems   <ul><li>Keypads for Each Audience Member </li></ul><ul><li>Polls, Multiple Choice Questions </li></ul><ul><li>Add Questions on the Fly </li></ul><ul><li>Games </li></ul><ul><li>Results Delivered in High-Quality Images </li></ul><ul><li>Collect Demographic and Psychographic Information </li></ul><ul><li>Full-Service Production </li></ul>
  20. 20. <ul><li>USE A VIRTUAL TOTE BAG AT YOUR NEXT EVENT TO: </li></ul><ul><li>Enhance the viral impact of your event by enabling attendees to easily share your session content via their smartphones and the Web. </li></ul><ul><li>Increase exhibitor ROI by decreasing printing and shipping costs while increasing the leads generated by your event. </li></ul><ul><li>Establish your event as an industry and environmental leader via this groundbreaking “go green” solution. </li></ul>Trends and Practices that are Working in Technology $10,000-$15,000 based on size and volume
  21. 21. Livecasting Generate awareness, Interest, and Demand for your next meeting by promoting your keynote speakers in advance.   The Standard Livecast Package includes: √ Use of Leading Authorities’ cutting-edge, full- service studio. √ An event producer and a project manager to coordinate your event. √ TV-1 fiber-optic signal and a single camera for a one-hour video event. √ Ability to show and advance a PowerPoint presentation. √ Standard graphics for the web page. √ Registration and reporting tools. √ Registration for up to 250 viewers. √ A Web archive of the event for three months. Add-On Features Include: SERVICE Pay-Per-View (up to 3 months of hosting) Additional 30 Minutes Additional 250 Viewers Extended Hosting: Livecast and Reporting Video Livecast CD (up to 2 hours) Video Podcast
  22. 22. Extend Your Investment <ul><li>Improve the content delivery by providing a one page document to your industry speakers on best practices for adult education and presenting to your audience. </li></ul><ul><li>Advance the learning experience with a pre-event webcast for attendees featuring your keynote speaker. </li></ul><ul><li>Extend the content beyond the meeting by providing an interactive workbook to attendees. </li></ul><ul><li>Create a buzz for your event and drive attendance with a promo video showcasing the keynote speaker. </li></ul><ul><li>Set the tone for your event with a compelling opening video. </li></ul><ul><li>Keep your meeting on-time and add polish to your event by bringing your talent to the stage with a dynamic video introduction. </li></ul>
  23. 23. A Full-Service Offering <ul><li>Event Design </li></ul><ul><ul><li>Event Design Workshop </li></ul></ul><ul><ul><li>Strategic Event Evaluation </li></ul></ul><ul><ul><li>Strategic Event Design Plan </li></ul></ul><ul><li>Production </li></ul><ul><ul><li>Full Show Management </li></ul></ul><ul><ul><li>Staging, Sound, Lights, Décor, and Labor </li></ul></ul><ul><ul><li>Video Design, Shooting and Editing </li></ul></ul><ul><li>Talent </li></ul><ul><ul><li>Business Thought Leaders </li></ul></ul><ul><ul><li>Subject Matter Experts </li></ul></ul><ul><ul><li>Political Leaders and Commentators </li></ul></ul><ul><ul><li>Entertainment—Musicians, Comedians, Corporate Acts </li></ul></ul><ul><ul><li>Inspirational Storytellers </li></ul></ul><ul><li>Event Marketing </li></ul><ul><ul><li>Audience Analysis </li></ul></ul><ul><ul><li>Pre-Event Buzz </li></ul></ul><ul><ul><li>Media/Message Mix </li></ul></ul>
  24. 24. You’re In Good Company
  25. 25. A Business Results-Focused Firm <ul><li>Declining Attendance </li></ul><ul><li>The Usual Suspects </li></ul><ul><li>Reductions in Budget and Scope </li></ul><ul><li>Declining Sponsorship Revenues </li></ul><ul><li>Lack of Attendee Engagement </li></ul><ul><li>Mixed Messaging </li></ul><ul><li>Shrinking Trade Show </li></ul><ul><li>Competing Events </li></ul><ul><li>Record-Breaking Attendance </li></ul><ul><li>Diverse and Expanded Audience </li></ul><ul><li>More Bang for Your Buck </li></ul><ul><li>Repeat, Long-Term Sponsors </li></ul><ul><li>Enthusiastic Attendees </li></ul><ul><li>Cohesive Brand Messaging </li></ul><ul><li>Growing Trade Show </li></ul><ul><li>“ The Event” </li></ul>From To “ From the initial site visit to the execution of our event, Leading Authorities helped us re-imagine the entire experience. We delivered high-quality programming and community-building social events that made a big impact on Marriott’s ability to connect with our clients.” Marriott International, Inc. “ All I can say in short is ‘Wow!’ I have been involved in hundreds of events , and I always feel like there could be a way to make them better. Some have been great but that’s because they create an experience. I believe our end result will be a more vibrant event that makes Allstate a sharper and better company.” Allstate Insurance Company “ You did a great job! The shift was significant, overdue, and successful. Everyone commented on the new.” Consumer Healthcare Products Association
  26. 26. Thank You