Design & Business: connecting
the dots…
Satyam Kantamneni








Sr. Director, Customer Experience"
24th October 2013

@k...
Citrix Confidential - Do Not Distribute
Citrix Confidential - Do Not Distribute
Value Chain
Average Designer!

$50 - $90 per hour!

Sr. Designer!

$100 - $150 per hour!

UX Skills!

$1000’s!
1
Citrix Confidential - Do Not Distribute
© 2012 Citrix | Confidential – Do Not Distribute
User Research - Portfolio Management

Site Visits
Lead-user research
Diary studies
…


Formative,
35%

Sensorial,
35%

Val...
Show…Don’t tell
2

2
AT CITRIX CUSTOMER EXPERIENCE IS……

Consideration

SUM OF ALL THE

Satisfaction
Buy

Awareness

Advocacy

EXPERIENCES
ACRO...
3
Dupont Analysis (RoE)
Return on Equity

=

Profit
Margin

x

Asset
Turnover

x

Financial
Leverage
In Summary

1

2
2

3
Design & Business: Connecting the dots
Design & Business: Connecting the dots
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Design & Business: Connecting the dots

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Many organizations have “woken up” to the idea of design being a key business differentiator over the past decade. Gone are the days where just having the best-engineered solution would guarantee the success of the product.

Many design professionals are finding it hard to connect the dots, and move from a support function to a strategic function in their organizations. Satyam is going to help connect some of these dots as part of his talk.

This presentation was presented at UX India 2013.

Published in: Design, Technology, Business
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Design & Business: Connecting the dots

  1. 1. Design & Business: connecting the dots… Satyam Kantamneni Sr. Director, Customer Experience" 24th October 2013 @ksnprasad" satyam.kantamneni@citrix.com
  2. 2. Citrix Confidential - Do Not Distribute
  3. 3. Citrix Confidential - Do Not Distribute
  4. 4. Value Chain Average Designer! $50 - $90 per hour! Sr. Designer! $100 - $150 per hour! UX Skills! $1000’s!
  5. 5. 1 Citrix Confidential - Do Not Distribute
  6. 6. © 2012 Citrix | Confidential – Do Not Distribute
  7. 7. User Research - Portfolio Management Site Visits Lead-user research Diary studies … Formative, 35% Sensorial, 35% Validation, 30% A/B Testing Usability Testing Eye-tracking Card sorting NPS Site Feedback Surveys CSat scores Click-through analysis
  8. 8. Show…Don’t tell
  9. 9. 2 2
  10. 10. AT CITRIX CUSTOMER EXPERIENCE IS…… Consideration SUM OF ALL THE Satisfaction Buy Awareness Advocacy EXPERIENCES ACROSS THE JOURNEY Knowledge Try Loyalty Deploy
  11. 11. 3
  12. 12. Dupont Analysis (RoE) Return on Equity = Profit Margin x Asset Turnover x Financial Leverage
  13. 13. In Summary 1 2 2 3

×