M6 - E-Commerce


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M6 - E-Commerce - Introduction

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  • E-Commerce - Lesson 1
  • M6 - E-Commerce

    1. 2. <ul><li>Electronic Commerce </li></ul><ul><li>Commerce – buying and selling. </li></ul><ul><li>E-Commerce – the buying and selling of goods or services over the internet or via a computer connection. </li></ul><ul><li>A modern way of trading. The first example of E-commerce taking place on the internet was only recorded in the mid 1990s. </li></ul>
    2. 3. <ul><li>Introduction to E-Commerce </li></ul><ul><li>A Short History of E-Commerce </li></ul><ul><li>Companies that use E-Commerce </li></ul><ul><li>Benefits of E-Commerce </li></ul><ul><li>Data Integrity and Security </li></ul><ul><li>How does E-Commerce work? </li></ul><ul><li>Setting up an E-Commerce Business </li></ul>
    3. 4. <ul><li>1994 – Netscape Navigator, an internet browser, is invented. Pizza Hut offers online pizza ordering. The first online bank opens. Cars and bikes are available on the internet. </li></ul><ul><li>1995 – Amazon is created, an online company selling books, DVDs and CDs. EBay is launched, the first online auction company. </li></ul><ul><li>1999 – PayPal launched, allowing safe and secure financial transactions to be carried out over the internet. </li></ul>
    4. 5. <ul><li>Almost all national and international companies offer E-commerce. </li></ul><ul><li>Many companies only offer E-Commerce services. </li></ul><ul><li>Most major banks offer online banking. </li></ul><ul><li>When did you last use E-commerce? </li></ul><ul><li>Can you give me some examples of E-commerce you have used? </li></ul>
    5. 6. <ul><li>Direct sales – Companies selling their products or services direct to the customer via the net. </li></ul><ul><li>Online banking </li></ul><ul><li>Online auctions – Bidding against other consumers for products and services. </li></ul><ul><li>Online media sales – Buy and download music, e-books, movies, TV series, computer software. </li></ul>
    6. 7. <ul><li>American Internet Company </li></ul><ul><li>Online Auction </li></ul><ul><ul><li>Auction – Customers bid (offer) money for goods or services. The highest bidder is successful. </li></ul></ul><ul><li>Online Shopping </li></ul><ul><li>Allows people to buy and sell goods and services online all over the world. . </li></ul>
    7. 8. <ul><li>Founded in 1995 – known as AuctionWeb. </li></ul><ul><li>First item sold was a broken laser pointer </li></ul><ul><li>1997 – AuctionWeb changed it’s name to EBay. </li></ul><ul><li>1997 – EBay began to offer Travel services on the internet. </li></ul><ul><li>1998 – EBay went public (the company was listed on the Stock Exchange and people could buy and sell shares in EBay) </li></ul>
    8. 9. <ul><li>EBay makes a profit by charging sellers a commission on any auction they successfully complete. </li></ul><ul><li>The commission fee for each item is between 1% and 5%. </li></ul><ul><li>For example, an item worth $1000 sold on EBay will earn the company somewhere between $10 and $50. </li></ul><ul><li>There is also a small fee to list items on EBAY, about 1%. </li></ul>
    9. 10. <ul><li>In 2002 EBay bought the internet banking service company PayPal. </li></ul><ul><li>PayPal allows payments and money transfers to be carried out through the net. </li></ul><ul><li>Customers sign up with their email address and bank or credit card details. </li></ul><ul><li>PayPal automatically debits or credits money on a customers’ account. </li></ul>
    10. 11. <ul><li>What is the most expensive item that has ever been sold on EBay? </li></ul>
    11. 12. <ul><li>A Yacht </li></ul><ul><li>A bargain... </li></ul><ul><ul><li>$168,000,000 </li></ul></ul><ul><li>It was purchased by Roman Abramovich, the Russian billionaire owner of Chelsea Football Club. </li></ul>
    12. 13. <ul><li>We’ve had a look today at EBay. There are thousands of websites that use E-Commerce. For example: </li></ul><ul><ul><li>www.amazon.com </li></ul></ul><ul><ul><li>www.iTunes.com </li></ul></ul><ul><ul><li>www.dell.com </li></ul></ul><ul><ul><li>www.airasia.com </li></ul></ul><ul><ul><li>www.nikestore.com </li></ul></ul><ul><ul><li>www.buy.com </li></ul></ul><ul><ul><li>www.westernunion.com </li></ul></ul><ul><ul><li>www.yahoo.com </li></ul></ul><ul><ul><li>www.priceline.com </li></ul></ul><ul><ul><li>www.aol.com </li></ul></ul><ul><ul><li>www.weloveshopping.com </li></ul></ul><ul><ul><li>www.adobe.com </li></ul></ul><ul><ul><li>www.rightmove.com </li></ul></ul><ul><ul><li>www.play.com </li></ul></ul>
    13. 14. <ul><li>Study a Business that uses E-Commerce. </li></ul><ul><li>Create a presentation to tell the rest of the class about your business. </li></ul><ul><li>Include: </li></ul><ul><ul><li>General Information </li></ul></ul><ul><ul><li>What goods or services does the company sell? </li></ul></ul><ul><ul><li>How does the company use E-Commerce? </li></ul></ul><ul><ul><li>How does a customer obtain goods or services using </li></ul></ul><ul><ul><li>Example of an E-Commerce transaction </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Interesting facts </li></ul></ul><ul><ul><li>Information about the website </li></ul></ul>
    14. 15. <ul><li>A the end of this lesson you will present your work. </li></ul><ul><li>Every member of the group must speak. </li></ul><ul><li>I’m looking for professional and well presented work. </li></ul><ul><li>Remember, this lesson is E-Commerce, so make sure you understand the E-Commerce within your chosen company </li></ul><ul><ul><li>How does the business make money online? </li></ul></ul><ul><ul><li>What products or services does the business offer online? </li></ul></ul>