• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
M5 Graphic Design - History of Graphic Design
 

M5 Graphic Design - History of Graphic Design

on

  • 2,896 views

 

Statistics

Views

Total Views
2,896
Views on SlideShare
2,889
Embed Views
7

Actions

Likes
2
Downloads
66
Comments
0

2 Embeds 7

http://www.slideshare.net 6
http://topdesignarticles.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • M.5 Graphic Design -- Lesson 2 -- History of Graphic Design

M5 Graphic Design - History of Graphic Design M5 Graphic Design - History of Graphic Design Presentation Transcript

  • Lesson 2: History of Graphic Design M.5 Graphic Design Aj. Jamie
  • Pre-historic Art 14000 B.C. – The Caves of Lascaux, Southwestern France.
  • Early Graphic Design
    • Started as printed media
      • Books
      • Magazines
      • Brochures
      • Newspapers
      • Old fashioned
      • printing press
      • Printing press
      • letters
  • Early Graphic Design Johannes Gutenberg: Movable Type (1450) Printers used printing presses to create and print newspapers. Imagine how long this process took!
  • Early Graphic Design
    • Piet Mondrian (1940)
    • Even though he was a “fine artist,” his use of grids created a template for the grid basis of graphic design.
  • Electronic Graphic Design
    • With personal computers and WYSIWYG ( What You See Is What You Get ) interfaces, now it is used within electronic media:
      • Desktop publishing
      • Web sites
      • Interactive design
      • Multimedia design
  • Modern Design
    • Early 20 th century
    • Sans-serif fonts
    • Industrial
    • Work of Edward Johnston
    • Johnson is credited as being the designer who revived the art of calligraphy through his books and teaching.
      • calligraphy – the art of writing beautifully.
  • Bauhaus
    • Art and architecture firm started in Germany in 1919 that taught:
      • Very simplified forms
      • Rationality
      • ( sensible, reasonable )
      • Functionality
      • ( does what it is designed to do )
      • The idea that mass-produced products could be artistic, well designed and individual”.
  • Bauhaus
  • Founders of Modern Design
    • László Moholy-Nagy
    • Hungarian painter and photographer
    • Teacher at Bauhaus
    • “ Konstruktion.”
  • Founders of Modern Design
    • El Lissitzky
    • Russian
    • Artist, designer, photographer, typographer, architect and teacher.
    • “ Beat the whites with the red wedge.”
  • Corporate Identity/Logo Design
    • Paul Rand – began using graphic design to brand
    • corporations (companies)
    • Apple
    • IBM
  • Graphic Design Education
    • Many universities offer graphic design majors
    • There are also many institutes specializing in graphic design
    • Famous schools in SE Asia:
      • LASALLE College of the Arts – Singapore
      • Limkokwing University of Creative Technology – Malaysia
  • Pre-midterm Project : Famous Graphic Designer Presentation
    • Groups of 2 or 3
    • Choose a graphic designer from the list or find your own
    • Create a PowerPoint presentation of a maximum of 15 slides
    • Length: 5-10 minutes
    • Grade: 10 points
    • Presentation Date..
      • Next week
  • Grading
    • Content
      • Is there good information?
      • Is the information copied , or original?
    • Presentation
      • Are the slides clear?
      • Are the slides consistent?
      • Does everyone on the team speak?
    • Group evaluations
      • Did everyone contribute to the presentation?
  • What to include
    • Biography/history
    • Summary of what they brought to the “world of graphic design”
    • Examples of their works
    • What do you like (or don’t like) about their ‘style’
    • Do you think graphic design would be the same today without the designer?
  • Famous Graphic Designers
    • Charley Harper – nature designer
    • David Carson – typography
    • Jonathan Ive – iPod
    • Aldus Manutios – italic typeface
    • Wally Olins – corporate identity
    • Paul Rand – IBM/corporate identity
    • Saul Bass – motion picture design
    • Milton Glaser – poster design