Graphic Design - Colours
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Graphic Design - Colours



Graphic Design - Lesson 5 - Colours

Graphic Design - Lesson 5 - Colours



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    Graphic Design - Colours Graphic Design - Colours Presentation Transcript

    • Lesson 5: Basic Design Principles [Part 3]COLOURS
      M.5 Graphic Design
      Ajarn Jamie
    • RED
    • Red
      Associated with fire
      Intense, vibrant, aggressive
      Stimulates blood pressure
      Festivity (Santa Claus)
      Devil, debt, revolution, danger
    • Red Around the World
      In China red symbolizes celebration and luck, used in many cultural ceremonies that range from funerals to weddings.
      In India red is the color of purity (used in wedding outfits).
    • GREEN
    • Green
      Associated with spring, youth, the environment
      Makes people feel calm
      Colour of envy, nausea, poison and decay
    • Green Around the World
      In China, green hats mean a man's wife is cheating on him; it is not a good colour for packaging.
      In France studies have indicated green is not a good colour choice for packaging either.
      In India green is the color of Islam.
      In Ireland green has religious significance (Catholic).
    • YELLOW
    • Yellow
      Associated with sun and light
      Has the highest reflection value
      Colour seen first when against black
      Colour of illness, cowardice (-), and happiness, hope (+)
    • Yellow Around the World
      In Asia yellow is sacred, and imperial.
      The yellow rose is a symbol of friendship, less passionate or threatening than red ones.
    • BLUE
    • Blue
      Associated with the sky and water
      Represents spirituality
      Signifies detachment, peace, distance
      Color of depression, cold and introversion
    • Blue Around the World
      In China, blue is associated with immortality.
      In Colombia, blue is associated with soap.
      For Hindus blue is the color of Krishna.
      For the Jews, blue symbolizes holiness.
      In the Middle East blue is a protective color.Blue is often considered to be the safest global color.
    • Complementary Colors
      Colors that are opposite on the color wheel are called complementary colors.
      They make an impression when used together.
    • Hue
      Hue means the name of the color!
      Hot pink
      Lime green
      Powder blue
    • Hex Codes
      Each hue has a different hex code, or six-digit number that means what color it is.
      In Photoshop, you can customize the exact color that you want.
    • Shade
      Shade is the different amounts of a color that are added. The most red is on the left and as the level goes down red turns to black.
    • Color Balance
      Dynamic to Less eye-catching:
      Split complements
      Monochromatic colors
    • In-class Graphic Design Project
      Get into groups of THREE
      You are part of a graphic design team—I want you to pretend that you own a design company. Try and think of a name for your company.
    • What does a graphic design team do?
      Help to come up with ideas
      Deliver the best product to its customers
      Be as creative and thorough as possible
      Solve problems together!
    • What is the project?
      “I want to open up a café/ coffee shop/ restaurant named Coffee Buzz. I want you to tell me what colour(s) I should use for my logo or in my advertisements. What color is associated with Coffee Buzz?”
    • Your Job
      First, tell me which colours you think would use for advertising Coffee Buzz.
      Why did you choose these colours?
      Then, using Photoshop work together to design a simple logo.
    • What I want today
      Each group – create a blog and upload:
      Your Graphic Design Team name.
      Your teams’ names and numbers.
      What colours, shapes and lines you decided to use and why.
      Coffee Buzz
      A copy of your logo (Remember to save your completed file as a .jpg or .gif).