Graphic Design - Colours

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Graphic Design - Lesson 5 - Colours

Graphic Design - Lesson 5 - Colours

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  • 1. Lesson 5: Basic Design Principles [Part 3]COLOURS
    M.5 Graphic Design
    Ajarn Jamie
  • 2. RED
  • 3. Red
    Associated with fire
    Intense, vibrant, aggressive
    Stimulates blood pressure
    Festivity (Santa Claus)
    Devil, debt, revolution, danger
  • 4. Red Around the World
    In China red symbolizes celebration and luck, used in many cultural ceremonies that range from funerals to weddings.
    In India red is the color of purity (used in wedding outfits).
  • 5. GREEN
  • 6. Green
    Associated with spring, youth, the environment
    Makes people feel calm
    Colour of envy, nausea, poison and decay
  • 7. Green Around the World
    In China, green hats mean a man's wife is cheating on him; it is not a good colour for packaging.
    In France studies have indicated green is not a good colour choice for packaging either.
    In India green is the color of Islam.
    In Ireland green has religious significance (Catholic).
  • 8. YELLOW
  • 9. Yellow
    Associated with sun and light
    Has the highest reflection value
    Colour seen first when against black
    Colour of illness, cowardice (-), and happiness, hope (+)
  • 10. Yellow Around the World
    In Asia yellow is sacred, and imperial.
    The yellow rose is a symbol of friendship, less passionate or threatening than red ones.
  • 11. BLUE
  • 12. Blue
    Associated with the sky and water
    Represents spirituality
    Signifies detachment, peace, distance
    Color of depression, cold and introversion
  • 13. Blue Around the World
    In China, blue is associated with immortality.
    In Colombia, blue is associated with soap.
    For Hindus blue is the color of Krishna.
    For the Jews, blue symbolizes holiness.
    In the Middle East blue is a protective color.Blue is often considered to be the safest global color.
  • 14. Complementary Colors
    Colors that are opposite on the color wheel are called complementary colors.
    They make an impression when used together.
  • 15. Hue
    Hue means the name of the color!
    Hot pink
    Lime green
    Powder blue
  • 16. Hex Codes
    Each hue has a different hex code, or six-digit number that means what color it is.
    In Photoshop, you can customize the exact color that you want.
  • 17. Shade
    Shade is the different amounts of a color that are added. The most red is on the left and as the level goes down red turns to black.
  • 18. Color Balance
    Dynamic to Less eye-catching:
    Complements
    Split complements
    Analogous
    Monochromatic colors
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. In-class Graphic Design Project
    Get into groups of THREE
    You are part of a graphic design team—I want you to pretend that you own a design company. Try and think of a name for your company.
  • 24. What does a graphic design team do?
    Help to come up with ideas
    BRAINSTORM!
    Deliver the best product to its customers
    Be as creative and thorough as possible
    Solve problems together!
  • 25. What is the project?
    “I want to open up a café/ coffee shop/ restaurant named Coffee Buzz. I want you to tell me what colour(s) I should use for my logo or in my advertisements. What color is associated with Coffee Buzz?”
  • 26. Your Job
    First, tell me which colours you think would use for advertising Coffee Buzz.
    Why did you choose these colours?
    Then, using Photoshop work together to design a simple logo.
  • 27. What I want today
    Each group – create a blog and upload:
    Your Graphic Design Team name.
    Your teams’ names and numbers.
    What colours, shapes and lines you decided to use and why.
    Coffee Buzz
    A copy of your logo (Remember to save your completed file as a .jpg or .gif).