On page seo
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On page seo

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On page seo Presentation Transcript

  • 1. On Page SEO
  • 2. Index
    • Introductions
    • SEO definition
    • On Page Optimization
    • On Page SEO Factors
    • On-Page SEO Checklist
    • Avoid thing in on page optimizations
    • Conclusions
  • 3. Introductions
    • On page SEO is very simple and can be done without much effort but if done correctly, can be very effective in securing a good position for our website in the search engines.
    • The Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website.
  • 4. SEO definition
    • On page SEO is defined as search engine optimization which occurs within a website. It is a critical step for obtaining a high search engine ranking for a web page.
    • SEO is the process of improving the Volume and quality of traffic to a website from Search Engines via natural search results for targeted Keywords.
  • 5. On Page Optimization
    • On Page Optimization is the most important and complex part of search engine optimization.
    • This website helps our search engine ranking through their keywords need.
    • On Page Optimization refers to factors that have an effect on our website or web page listing in natural search results.
  • 6. On Page SEO Factors
    • Title tag
    • Domain & URL
    • Meta Keyword
    • Meta Description
    • Unique Content
    • Alt attribute for Image
    • Sitemap
    • H1,H2 tags
  • 7.
    • Bold Or Strong
    • W3C Validator
    • Do follow and No follow
    • Internal Links and External Links
  • 8. Title tag
    • Title tag is normally defined as <title></title>.
    • Using important keywords in the starting of Title tag will be of great help in getting good ranks.
    • Use keywords related to our web page in the Title Tag.
    • Always add a unique Title Tag for different pages.
    • The maximum length of a title tag to be displayed is between 60-70 characters.
  • 9. Domain & URL
    • Domain :
    • Before pick a domain name should know our target audience.
    • Try to use major keywords in our domain. Using a .com version of a URL is better than other versions.
    • Hyphens in domain or file names less than 4 is good.
    • URL :
    • URL structure as an important element of a Web page's interface.
    • No more than 3-5 words in our URL.
    • Avoid using random text and numbers
  • 10. Keyword
    • Use keyword phrases instead of single keywords.
    • Keyword Should be unique words.
    • Each keyword phrase should be found on web page.
    • Use commas between keyword phrases with NO spaces.
    • Keyword length is maximum 10 words.
  • 11.
    • Keyword Research :
    • Keyword Research is used to select quality keywords.
    • Keyword is should be relevant our site.
    • It is give the most competitor keywords.
    • Keyword density :
    • Keyword density is the percentage of times of a keyword or phrase appears on the webpage.
    • Each Keywords is should be 2%-5%.
    • Each Page keyword density is should be
    • 5%-20%.
  • 12. Meta Description
    • Create the meta description tag to attract a click and include keywords
    • A lot of search engines display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.
    • Most search engines ignore the description tag as far as keyword relevancy is concerned.
    • Most search engines use the Description tag to some extent when displaying search results.
  • 13. Unique Content
    • Content is the king for our visitors and for search engines as well.
    • Provide a good and unique content and make sure to include our keywords in our content 
    • The quality content increases our ranking in search engines like a quality content.
    • Moreover, the quality content even helps to get more inbound links to our website.
    • Consider 5-20% density of the keywords in text.
    • Formatting is also important to show the search engines.
    • The optimum page size is 500-3000 words
  • 14. Alt attribute for Image
    • Search engines cannot read Image & Flash animations
    • Alt tags is the alternative text used for describing images.
    • Alt tags are displayed on the site when you hover over the image with your mouse.
    • It is also help blind people who are using text readers to read your page.
    • Alt tags are another place where you should insert your keywords to improve our rankings.
    • For Example : <img src=&quot;images/services-pic.jpg&quot; ALT=&quot;XYZ company's&quot;>
  • 15. Sitemap
    • A site map  is a list of pages of a web site accessible to users.
    • Its lists the numbers of pages and the overall internal link structure in the site.
    • A Sitemap is still the best insurance for getting a search engine to learn about your entire site
  • 16. H1,H2 tags
    • The H1 tag has long been thought to have great importance in on-page optimization.
    • Use of the H1 tag as the headline of the page.H2 tag is use subheading.
    • Separating our content with headers is a good practice as it makes our site more readable and easy to navigate.
    • Do not use H4, H5…… tags just because you want better SEO page.
  • 17. Bold Or Strong and Italic
    • Using a keyword in bold/strong appears to carry a very, very tiny amount of SEO weight.
    • There are numerous ways of making a word appear as bold text in the code.
    • The <B> tag and the <STRONG> tag will both display bold text.
    • Strong tag is search engine friendly.
    • Example: <b>Bold text</b>
    • <strong>Strong text </strong>
    • Italics tags <i> or emphasis tags <em> should not be used in our content and to highlight specific relevant keywords.
  • 18. W3C Validator
    • Validation is the process of checking a page or website for its compliance with W3C standards.
    • This validator shows not only such trivial things like unclosed quotation, undefined tags or wrong attribute values.
    • It also checks the encoding problems, the compliance with the specified DOCTYPE, obsolete tags and attributes and many more.
  • 19. Do follow and No follow
    • Do follow : It is stranded and trusted links. Search engine conceder only do follow links.
    • No follow :It is spam site link not trusted links. Search engine not conceder no follow links.
    • Example :
    • <a href=”http://en.wikipedia.org/wiki/Hyperlink” target=”_blank”>Do Follow Link</a>
    • <a href=”http://en.wikipedia.org/wiki/Nofollow” rel=”nofollow”>No Follow Link</a>
  • 20. Internal Links and External Links
    • Internally link your pages to each other within the content.
    • Make sure that the keyword focused link anchor text is relevant to the destination page.
    • Don't be afraid to use external links to support your content. I suggest caution be exercised in the number of external links used.
    • External links should open in a new window.
  • 21. On-Page SEO Checklist
    • Always start with keyword selection, research and testing
    • Meta Description tag
    • ALT tags
    • H1 tags
    • URL structure
    • Internal linking strategy
    • Content
    • Keyword density
    • Site maps, both XML and user facing
    • Usability and accessibility
    • Track target keywords
    • Expect results in 6-12 months
  • 22. Avoid things in on page optimization
    • Hidden text / Invisible links
    • Duplicate content
    • Duplicate title tags
    • URL variants of the same pages
    • Off-site images and content on-site
  • 23. Conclusions
    • On-Page SEO refers to the text and content on your web site pages.
    • It acts as the foundation for your ongoing SEO process.
    • Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword.
    • This has a significant impact on search engine results you should make your site as search engine friendly as possible.