• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
On page seo

On page seo






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    On page seo On page seo Presentation Transcript

    • On Page SEO
    • Index
      • Introductions
      • SEO definition
      • On Page Optimization
      • On Page SEO Factors
      • On-Page SEO Checklist
      • Avoid thing in on page optimizations
      • Conclusions
    • Introductions
      • On page SEO is very simple and can be done without much effort but if done correctly, can be very effective in securing a good position for our website in the search engines.
      • The Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website.
    • SEO definition
      • On page SEO is defined as search engine optimization which occurs within a website. It is a critical step for obtaining a high search engine ranking for a web page.
      • SEO is the process of improving the Volume and quality of traffic to a website from Search Engines via natural search results for targeted Keywords.
    • On Page Optimization
      • On Page Optimization is the most important and complex part of search engine optimization.
      • This website helps our search engine ranking through their keywords need.
      • On Page Optimization refers to factors that have an effect on our website or web page listing in natural search results.
    • On Page SEO Factors
      • Title tag
      • Domain & URL
      • Meta Keyword
      • Meta Description
      • Unique Content
      • Alt attribute for Image
      • Sitemap
      • H1,H2 tags
      • Bold Or Strong
      • W3C Validator
      • Do follow and No follow
      • Internal Links and External Links
    • Title tag
      • Title tag is normally defined as <title></title>.
      • Using important keywords in the starting of Title tag will be of great help in getting good ranks.
      • Use keywords related to our web page in the Title Tag.
      • Always add a unique Title Tag for different pages.
      • The maximum length of a title tag to be displayed is between 60-70 characters.
    • Domain & URL
      • Domain :
      • Before pick a domain name should know our target audience.
      • Try to use major keywords in our domain. Using a .com version of a URL is better than other versions.
      • Hyphens in domain or file names less than 4 is good.
      • URL :
      • URL structure as an important element of a Web page's interface.
      • No more than 3-5 words in our URL.
      • Avoid using random text and numbers
    • Keyword
      • Use keyword phrases instead of single keywords.
      • Keyword Should be unique words.
      • Each keyword phrase should be found on web page.
      • Use commas between keyword phrases with NO spaces.
      • Keyword length is maximum 10 words.
      • Keyword Research :
      • Keyword Research is used to select quality keywords.
      • Keyword is should be relevant our site.
      • It is give the most competitor keywords.
      • Keyword density :
      • Keyword density is the percentage of times of a keyword or phrase appears on the webpage.
      • Each Keywords is should be 2%-5%.
      • Each Page keyword density is should be
      • 5%-20%.
    • Meta Description
      • Create the meta description tag to attract a click and include keywords
      • A lot of search engines display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.
      • Most search engines ignore the description tag as far as keyword relevancy is concerned.
      • Most search engines use the Description tag to some extent when displaying search results.
    • Unique Content
      • Content is the king for our visitors and for search engines as well.
      • Provide a good and unique content and make sure to include our keywords in our content 
      • The quality content increases our ranking in search engines like a quality content.
      • Moreover, the quality content even helps to get more inbound links to our website.
      • Consider 5-20% density of the keywords in text.
      • Formatting is also important to show the search engines.
      • The optimum page size is 500-3000 words
    • Alt attribute for Image
      • Search engines cannot read Image & Flash animations
      • Alt tags is the alternative text used for describing images.
      • Alt tags are displayed on the site when you hover over the image with your mouse.
      • It is also help blind people who are using text readers to read your page.
      • Alt tags are another place where you should insert your keywords to improve our rankings.
      • For Example : <img src=&quot;images/services-pic.jpg&quot; ALT=&quot;XYZ company's&quot;>
    • Sitemap
      • A site map  is a list of pages of a web site accessible to users.
      • Its lists the numbers of pages and the overall internal link structure in the site.
      • A Sitemap is still the best insurance for getting a search engine to learn about your entire site
    • H1,H2 tags
      • The H1 tag has long been thought to have great importance in on-page optimization.
      • Use of the H1 tag as the headline of the page.H2 tag is use subheading.
      • Separating our content with headers is a good practice as it makes our site more readable and easy to navigate.
      • Do not use H4, H5…… tags just because you want better SEO page.
    • Bold Or Strong and Italic
      • Using a keyword in bold/strong appears to carry a very, very tiny amount of SEO weight.
      • There are numerous ways of making a word appear as bold text in the code.
      • The <B> tag and the <STRONG> tag will both display bold text.
      • Strong tag is search engine friendly.
      • Example: <b>Bold text</b>
      • <strong>Strong text </strong>
      • Italics tags <i> or emphasis tags <em> should not be used in our content and to highlight specific relevant keywords.
    • W3C Validator
      • Validation is the process of checking a page or website for its compliance with W3C standards.
      • This validator shows not only such trivial things like unclosed quotation, undefined tags or wrong attribute values.
      • It also checks the encoding problems, the compliance with the specified DOCTYPE, obsolete tags and attributes and many more.
    • Do follow and No follow
      • Do follow : It is stranded and trusted links. Search engine conceder only do follow links.
      • No follow :It is spam site link not trusted links. Search engine not conceder no follow links.
      • Example :
      • <a href=”http://en.wikipedia.org/wiki/Hyperlink” target=”_blank”>Do Follow Link</a>
      • <a href=”http://en.wikipedia.org/wiki/Nofollow” rel=”nofollow”>No Follow Link</a>
    • Internal Links and External Links
      • Internally link your pages to each other within the content.
      • Make sure that the keyword focused link anchor text is relevant to the destination page.
      • Don't be afraid to use external links to support your content. I suggest caution be exercised in the number of external links used.
      • External links should open in a new window.
    • On-Page SEO Checklist
      • Always start with keyword selection, research and testing
      • Meta Description tag
      • ALT tags
      • H1 tags
      • URL structure
      • Internal linking strategy
      • Content
      • Keyword density
      • Site maps, both XML and user facing
      • Usability and accessibility
      • Track target keywords
      • Expect results in 6-12 months
    • Avoid things in on page optimization
      • Hidden text / Invisible links
      • Duplicate content
      • Duplicate title tags
      • URL variants of the same pages
      • Off-site images and content on-site
    • Conclusions
      • On-Page SEO refers to the text and content on your web site pages.
      • It acts as the foundation for your ongoing SEO process.
      • Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword.
      • This has a significant impact on search engine results you should make your site as search engine friendly as possible.