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How to recruit from Facebook?

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  • 1. 7 approaches to recruiting with facebook
    webcast march 15, 2011
    jennifer mcclure
    president, unbridled talent, llc
    #jobvitewebcast @cincyrecruiter
  • 2. who am i?
    • president of unbridled talent, llc
    • 3. 18 years - human resources leader
    • 4. 5 years - executive recruiter
    • 5. 5 years - social media anthropologist
  • who’s on facebook?
    has 130 friends
    sends 8 friend requests per month
    spends 15 hours & 33 minutes on facebook per month
    connected to 80 community pages, groups & events
    >600 million users worldwide
    ~150 million US
    SOURCE: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
  • 6. 7 approaches to facebook recruiting
    7
    developing a strategy
    going old school
    social recruiting
    attracting talent
    content is king
    managing your time
    leveraging the social graph
  • 7. developinga strategy
  • 8. define goals
    sample initial goals
    branding/marketing
    improve brand presence to build awareness
    increase positive mentions/sentiment about our brand
    website
    increase traffic to careers site
    recruiting
    attract qualified candidates to our career opportunities
    develop a source for active & passive candidates
  • 9. measure
    http://www.facebook.com/help/?search=insights
    http://www.google.com/analytics
  • 10. prepare a response strategy *
    * before you need it
    SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart
  • 11. expect more good than bad
    63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not
    Careerbuilder/Personified survey June 2010
  • 12. don’t create it & forget it!
    Fortune 25 Company
  • 13. going
    old school
  • 14. candidate search
    * also search inurl:pages & inurl:groups
  • 15. contacting non-friends = creepy?
    (recruiter)
    (potential candidate)
  • 16. facebook to linkedin
  • 17. posting jobs
    http://apps.facebook.com/marketplace
  • 18. advertising
    http://www.facebook.com/advertising
  • 19. advertising
    cost ~ $1,500 / 360 targeted profiles for 30 days
  • 20. advertising
    get what you pay for?
    SOURCE: http://www.emarketer.com/Article.aspx?R=1008238
  • 21. social
    recruiting
  • 22. inform & respond
  • 23. community
    59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself
    70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company
    SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations
    Careerbuilder/Personified survey June 2010
  • 24. community
    57% of job seekers expect a company to interact with fans & followers
    Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website
    SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations
    Careerbuilder/Personified survey June 2010
  • 25. talent
    attraction
  • 26. why they “like” you
    SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-xfactors.aspx
  • 27. why they leave
    SOURCE http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx
  • 28. company or careers page?
  • 29. personal or business profile?
  • 30. content
    is king
  • 31. share your culture
  • 32. behind the scenes / exclusives
  • 33. inform & educate
  • 34. recognize employees
  • 35. share news
  • 36. create events
  • 37. when to post?
    SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
  • 38. when to post?
    SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
  • 39. managing
    time
  • 40. build a content calendar
  • 41. schedule it
  • 42. share the burden
  • 43. leveraging the
    social graph
  • 44. employee referrals
    “we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates”
    Corporate Leadership Council
  • 45. employee referrals
  • 46. social sharing
    http://recruiting.jobvite.com/products/hire/facebook-application.php
  • 47. social sharing
  • 48. resources
    jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php
    “facebook pages insights guide” - http://pub.vitrue.com/v4h
    “guide to facebook ads” - http://www.facebook.com/adsmarketing/
    webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129
    careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf
    exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx?intID=SFFHero_SocialBreakup
    exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-factors.aspx
  • 49. Thank you!
    http://unbridledtalent.com
    jennifer@unbridledtalent.com
    http://www.facebook.com/UnbridledTalent
    http://www.linkedin.com/in/jennifermcclure
    http://twitter.com/CincyRecruiter

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