7 approaches to recruiting with facebook<br />webcast march 15, 2011<br />jennifer mcclure <br />president, unbridled tale...
who am i?<br /><ul><li>  president of unbridled talent, llc
  18 years - human resources leader
  5 years - executive recruiter
  5 years - social media anthropologist  </li></li></ul><li>who’s on facebook?<br />has 130 friends<br />sends 8 friend re...
7 approaches to facebook recruiting<br />7<br />developing a strategy<br />going old school<br />social recruiting<br />at...
developinga strategy<br />
define goals<br />sample initial goals<br />branding/marketing<br />improve brand presence to build awareness<br />increas...
measure<br />http://www.facebook.com/help/?search=insights<br />http://www.google.com/analytics<br />
prepare a response strategy *<br />* before you need it<br />SOURCE:  http://www.johnhaydon.com/2010/08/org-facebook-page-...
expect more good than bad<br />63% of job seekers have a better impression of a company that responds to negative posts / ...
don’t create it & forget it!<br />Fortune 25 Company<br />
going <br />old school<br />
candidate search<br />* also search inurl:pages & inurl:groups<br />
contacting non-friends = creepy?<br />(recruiter)<br />(potential candidate)<br />
facebook to linkedin<br />
posting jobs<br />http://apps.facebook.com/marketplace<br />
advertising<br />http://www.facebook.com/advertising<br />
advertising<br />cost ~ $1,500 / 360 targeted profiles for 30 days <br />
advertising<br />get what you pay for?<br />SOURCE: http://www.emarketer.com/Article.aspx?R=1008238<br />
social<br />recruiting<br />
inform & respond<br />
community<br />59% of job seekers agree that what is said by others about a company is more important in how they form the...
community<br />57% of job seekers expect a company to interact with fans & followers <br />Both active & passive job seeke...
talent<br />attraction<br />
why they “like” you<br />SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-xfactors.aspx<br />
why they leave<br />SOURCE http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx<br />
company or careers page?<br />
personal or business profile?<br />
content<br /> is king<br />
share your culture<br />
behind the scenes / exclusives<br />
inform & educate<br />
recognize employees<br />
share news<br />
create events<br />
when to post?<br />SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html<br />
when to post?<br />SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html<br />
managing<br />time<br />
build a content calendar<br />
schedule it<br />
share the burden<br />
leveraging the<br />social graph<br />
employee referrals<br />“we have found that current employees are the most widely used and are by far the most trusted sou...
employee referrals<br />
social sharing<br />http://recruiting.jobvite.com/products/hire/facebook-application.php<br />
social sharing<br />
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How to recruit from Facebook?

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Transcript of "How to recruit from Facebook?"

  1. 1. 7 approaches to recruiting with facebook<br />webcast march 15, 2011<br />jennifer mcclure <br />president, unbridled talent, llc<br />#jobvitewebcast @cincyrecruiter <br />
  2. 2. who am i?<br /><ul><li> president of unbridled talent, llc
  3. 3. 18 years - human resources leader
  4. 4. 5 years - executive recruiter
  5. 5. 5 years - social media anthropologist </li></li></ul><li>who’s on facebook?<br />has 130 friends<br />sends 8 friend requests per month <br />spends 15 hours & 33 minutes on facebook per month<br />connected to 80 community pages, groups & events <br />>600 million users worldwide<br /> ~150 million US<br />SOURCE: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/<br />
  6. 6. 7 approaches to facebook recruiting<br />7<br />developing a strategy<br />going old school<br />social recruiting<br />attracting talent<br />content is king<br />managing your time<br />leveraging the social graph<br />
  7. 7. developinga strategy<br />
  8. 8. define goals<br />sample initial goals<br />branding/marketing<br />improve brand presence to build awareness<br />increase positive mentions/sentiment about our brand<br />website<br />increase traffic to careers site<br />recruiting<br />attract qualified candidates to our career opportunities<br />develop a source for active & passive candidates<br />
  9. 9. measure<br />http://www.facebook.com/help/?search=insights<br />http://www.google.com/analytics<br />
  10. 10. prepare a response strategy *<br />* before you need it<br />SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart<br />
  11. 11. expect more good than bad<br />63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not<br />Careerbuilder/Personified survey June 2010<br />
  12. 12. don’t create it & forget it!<br />Fortune 25 Company<br />
  13. 13. going <br />old school<br />
  14. 14. candidate search<br />* also search inurl:pages & inurl:groups<br />
  15. 15. contacting non-friends = creepy?<br />(recruiter)<br />(potential candidate)<br />
  16. 16. facebook to linkedin<br />
  17. 17. posting jobs<br />http://apps.facebook.com/marketplace<br />
  18. 18. advertising<br />http://www.facebook.com/advertising<br />
  19. 19. advertising<br />cost ~ $1,500 / 360 targeted profiles for 30 days <br />
  20. 20. advertising<br />get what you pay for?<br />SOURCE: http://www.emarketer.com/Article.aspx?R=1008238<br />
  21. 21. social<br />recruiting<br />
  22. 22. inform & respond<br />
  23. 23. community<br />59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself <br />70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company<br />SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations<br />Careerbuilder/Personified survey June 2010<br />
  24. 24. community<br />57% of job seekers expect a company to interact with fans & followers <br />Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website<br />SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations<br />Careerbuilder/Personified survey June 2010<br />
  25. 25. talent<br />attraction<br />
  26. 26. why they “like” you<br />SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-xfactors.aspx<br />
  27. 27. why they leave<br />SOURCE http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx<br />
  28. 28. company or careers page?<br />
  29. 29. personal or business profile?<br />
  30. 30. content<br /> is king<br />
  31. 31. share your culture<br />
  32. 32. behind the scenes / exclusives<br />
  33. 33. inform & educate<br />
  34. 34. recognize employees<br />
  35. 35. share news<br />
  36. 36. create events<br />
  37. 37. when to post?<br />SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html<br />
  38. 38. when to post?<br />SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html<br />
  39. 39. managing<br />time<br />
  40. 40. build a content calendar<br />
  41. 41. schedule it<br />
  42. 42. share the burden<br />
  43. 43. leveraging the<br />social graph<br />
  44. 44. employee referrals<br />“we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates”<br />Corporate Leadership Council<br />
  45. 45. employee referrals<br />
  46. 46. social sharing<br />http://recruiting.jobvite.com/products/hire/facebook-application.php<br />
  47. 47. social sharing<br />
  48. 48. resources<br />jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php<br />“facebook pages insights guide” - http://pub.vitrue.com/v4h<br />“guide to facebook ads” - http://www.facebook.com/adsmarketing/<br />webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129<br />careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf<br />exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx?intID=SFFHero_SocialBreakup<br />exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-factors.aspx<br />
  49. 49. Thank you!<br />http://unbridledtalent.com<br />jennifer@unbridledtalent.com<br />http://www.facebook.com/UnbridledTalent<br />http://www.linkedin.com/in/jennifermcclure<br />http://twitter.com/CincyRecruiter<br />

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