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September 29, 2007 Analyzing Media in Virtual Worlds Chris Carella, Chief Creative Officer The Electric Sheep Company
Opportunities Esc Proprietary and Confidential <ul><li>Extend Valuable IP </li></ul><ul><li>Create a deeper relationship w...
Game Worlds Vs Social Worlds Esc Proprietary and Confidential <ul><li>Game Worlds </li></ul><ul><li>Massive Multiplayer On...
Media Project Analysis
Community Esc Proprietary and Confidential <ul><li>People are the content </li></ul><ul><li>Sustained group of users </li>...
Building Community Esc Proprietary and Confidential <ul><li>Celebrate user </li></ul><ul><li>Empower user </li></ul><ul><l...
The Narrative Esc Proprietary and Confidential <ul><li>A guided and familiar experience </li></ul><ul><li>Follow along wit...
Transmedia Story Telling Esc Proprietary and Confidential <ul><li>Explore the world of ... </li></ul><ul><li>Deeper Engage...
Programming Esc Proprietary and Confidential <ul><li>Program the world like you program broadcast  </li></ul><ul><li>Answe...
Games Esc Proprietary and Confidential <ul><li>Design social games  </li></ul><ul><li>Limited run </li></ul><ul><li>Ongoin...
Machinima Esc Proprietary and Confidential <ul><li>Low cost animation </li></ul><ul><li>Create characters </li></ul><ul><l...
Broadcast into the Virtual World Esc Proprietary and Confidential <ul><li>Broadcast live media  </li></ul><ul><li>Broadcas...
Reporting on the Virtual World Esc Proprietary and Confidential <ul><li>Reuters covers SL  </li></ul><ul><li>Full-time sta...
Other Potential Strategies
Digital Goods Only Esc Proprietary and Confidential
User Ownership Esc Proprietary and Confidential Motorati: User Created Content
Virtual World Exclusive Content Esc Proprietary and Confidential <ul><li>Virtual cinematics </li></ul><ul><li>Virtual live...
Discussion Esc Proprietary and Confidential Chris Carella, Chief Creative Officer The Electric Sheep Company [email_addres...
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Analysing Media in Virtual Worlds

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I gave this presentation at the Submarine Channel's, Short Ride in a Fast Machine Festival 9/29/07

Published in: Technology, Design

Transcript of "Analysing Media in Virtual Worlds"

  1. 1. September 29, 2007 Analyzing Media in Virtual Worlds Chris Carella, Chief Creative Officer The Electric Sheep Company
  2. 2. Opportunities Esc Proprietary and Confidential <ul><li>Extend Valuable IP </li></ul><ul><li>Create a deeper relationship with the viewer </li></ul><ul><li>Build a community </li></ul><ul><li>Increase Viewer loyalty </li></ul><ul><li>Transmedia = Deeper Stories </li></ul><ul><li>Return on Investment </li></ul>A vMTV resident hangs out while drinking a Pepsi
  3. 3. Game Worlds Vs Social Worlds Esc Proprietary and Confidential <ul><li>Game Worlds </li></ul><ul><li>Massive Multiplayer Online Games </li></ul><ul><li>Triple A game budgets </li></ul><ul><li>15 months - 3 years dev time </li></ul><ul><li>Social Worlds </li></ul><ul><li>3D social networks </li></ul><ul><li>Event driven </li></ul><ul><li>User created content </li></ul><ul><li>Games in Social worlds </li></ul>
  4. 4. Media Project Analysis
  5. 5. Community Esc Proprietary and Confidential <ul><li>People are the content </li></ul><ul><li>Sustained group of users </li></ul><ul><li>Common interest </li></ul><ul><li>Forming social networks </li></ul><ul><li>Shared experiences </li></ul>Virtual Laguna Beach The L Word in Second Life
  6. 6. Building Community Esc Proprietary and Confidential <ul><li>Celebrate user </li></ul><ul><li>Empower user </li></ul><ul><li>Human touch </li></ul><ul><li>Community Team </li></ul><ul><li>Community Roundtable </li></ul><ul><li>Encourage social experiences </li></ul>Virtual Laguna Beach iVillage, Girls Night Out
  7. 7. The Narrative Esc Proprietary and Confidential <ul><li>A guided and familiar experience </li></ul><ul><li>Follow along with the show </li></ul><ul><li>Original story </li></ul><ul><li>Cross-over potential </li></ul><ul><li>Provides Entertainment! </li></ul>Virtual Laguna Beach, Winter Formal
  8. 8. Transmedia Story Telling Esc Proprietary and Confidential <ul><li>Explore the world of ... </li></ul><ul><li>Deeper Engagement </li></ul><ul><li>More time with the property </li></ul><ul><li>Drive users back to broadcast </li></ul>ROAR, The Game
  9. 9. Programming Esc Proprietary and Confidential <ul><li>Program the world like you program broadcast </li></ul><ul><li>Answers: “What do I do?” </li></ul><ul><li>A reason to visit </li></ul><ul><li>Social Entertainment </li></ul><ul><li>New Content </li></ul><ul><li>Sustained events </li></ul><ul><li>1 - time events </li></ul><ul><li>Talent appearances </li></ul><ul><li>Changing environments </li></ul><ul><li>New Digital goods </li></ul><ul><li>Episodic narrative </li></ul>Justin Timberlake in SL Bantam Dell, Author Event
  10. 10. Games Esc Proprietary and Confidential <ul><li>Design social games </li></ul><ul><li>Limited run </li></ul><ul><li>Ongoing game </li></ul><ul><li>Social networking </li></ul>Smokin’ Aces, Second Life Assassin Shockwaves Water Fight
  11. 11. Machinima Esc Proprietary and Confidential <ul><li>Low cost animation </li></ul><ul><li>Create characters </li></ul><ul><li>Create sets </li></ul>Douglas Gayeton My Second Life: The Video Diaries of Molotov Alva Eden’s Garden
  12. 12. Broadcast into the Virtual World Esc Proprietary and Confidential <ul><li>Broadcast live media </li></ul><ul><li>Broadcast recorded media </li></ul><ul><li>On demand media </li></ul><ul><li>Allow Viewers to Interact </li></ul><ul><li>Socially </li></ul><ul><li>With the media </li></ul><ul><li>Games around the media </li></ul>Major League Baseball, Yankees vs Redsox
  13. 13. Reporting on the Virtual World Esc Proprietary and Confidential <ul><li>Reuters covers SL </li></ul><ul><li>Full-time staff reporters </li></ul><ul><li>Blog </li></ul><ul><li>Heads Up Display </li></ul><ul><li>Office hours </li></ul><ul><li>Real world interviews </li></ul><ul><li>Video podasts </li></ul>Reuters in Second Life Adam Pasick, Virtual Worlds Bureau Chief
  14. 14. Other Potential Strategies
  15. 15. Digital Goods Only Esc Proprietary and Confidential
  16. 16. User Ownership Esc Proprietary and Confidential Motorati: User Created Content
  17. 17. Virtual World Exclusive Content Esc Proprietary and Confidential <ul><li>Virtual cinematics </li></ul><ul><li>Virtual live acting </li></ul><ul><li>Improv </li></ul><ul><li>Audience participation </li></ul>
  18. 18. Discussion Esc Proprietary and Confidential Chris Carella, Chief Creative Officer The Electric Sheep Company [email_address] 703.400.6533 Chris Carella is Satchmo Prototype
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