Analysing Media in Virtual Worlds
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Analysing Media in Virtual Worlds

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I gave this presentation at the Submarine Channel's, Short Ride in a Fast Machine Festival 9/29/07

I gave this presentation at the Submarine Channel's, Short Ride in a Fast Machine Festival 9/29/07

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Analysing Media in Virtual Worlds Analysing Media in Virtual Worlds Presentation Transcript

  • September 29, 2007 Analyzing Media in Virtual Worlds Chris Carella, Chief Creative Officer The Electric Sheep Company
  • Opportunities Esc Proprietary and Confidential
    • Extend Valuable IP
    • Create a deeper relationship with the viewer
    • Build a community
    • Increase Viewer loyalty
    • Transmedia = Deeper Stories
    • Return on Investment
    A vMTV resident hangs out while drinking a Pepsi
  • Game Worlds Vs Social Worlds Esc Proprietary and Confidential
    • Game Worlds
    • Massive Multiplayer Online Games
    • Triple A game budgets
    • 15 months - 3 years dev time
    • Social Worlds
    • 3D social networks
    • Event driven
    • User created content
    • Games in Social worlds
  • Media Project Analysis
  • Community Esc Proprietary and Confidential
    • People are the content
    • Sustained group of users
    • Common interest
    • Forming social networks
    • Shared experiences
    Virtual Laguna Beach The L Word in Second Life
  • Building Community Esc Proprietary and Confidential
    • Celebrate user
    • Empower user
    • Human touch
    • Community Team
    • Community Roundtable
    • Encourage social experiences
    Virtual Laguna Beach iVillage, Girls Night Out
  • The Narrative Esc Proprietary and Confidential
    • A guided and familiar experience
    • Follow along with the show
    • Original story
    • Cross-over potential
    • Provides Entertainment!
    Virtual Laguna Beach, Winter Formal
  • Transmedia Story Telling Esc Proprietary and Confidential
    • Explore the world of ...
    • Deeper Engagement
    • More time with the property
    • Drive users back to broadcast
    ROAR, The Game
  • Programming Esc Proprietary and Confidential
    • Program the world like you program broadcast
    • Answers: “What do I do?”
    • A reason to visit
    • Social Entertainment
    • New Content
    • Sustained events
    • 1 - time events
    • Talent appearances
    • Changing environments
    • New Digital goods
    • Episodic narrative
    Justin Timberlake in SL Bantam Dell, Author Event
  • Games Esc Proprietary and Confidential
    • Design social games
    • Limited run
    • Ongoing game
    • Social networking
    Smokin’ Aces, Second Life Assassin Shockwaves Water Fight
  • Machinima Esc Proprietary and Confidential
    • Low cost animation
    • Create characters
    • Create sets
    Douglas Gayeton My Second Life: The Video Diaries of Molotov Alva Eden’s Garden
  • Broadcast into the Virtual World Esc Proprietary and Confidential
    • Broadcast live media
    • Broadcast recorded media
    • On demand media
    • Allow Viewers to Interact
    • Socially
    • With the media
    • Games around the media
    Major League Baseball, Yankees vs Redsox
  • Reporting on the Virtual World Esc Proprietary and Confidential
    • Reuters covers SL
    • Full-time staff reporters
    • Blog
    • Heads Up Display
    • Office hours
    • Real world interviews
    • Video podasts
    Reuters in Second Life Adam Pasick, Virtual Worlds Bureau Chief
  • Other Potential Strategies
  • Digital Goods Only Esc Proprietary and Confidential
  • User Ownership Esc Proprietary and Confidential Motorati: User Created Content
  • Virtual World Exclusive Content Esc Proprietary and Confidential
    • Virtual cinematics
    • Virtual live acting
    • Improv
    • Audience participation
  • Discussion Esc Proprietary and Confidential Chris Carella, Chief Creative Officer The Electric Sheep Company [email_address] 703.400.6533 Chris Carella is Satchmo Prototype