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SassySEO.com presents...

     Simple SEO
        For...
All the Social Ladies!

                    ...with Kristin Rohan...
Tonight, Tonight...
• What are SEO Best Practices?
• How Can Social Media Help Your Site/
    Business?
•   What’s Your St...
SEO Best Practices
•Quality, Refreshed Content (Blog)
•Titles, Descriptions, Keywords (Meta)
•Effective Home Page
•Friendl...
Let’s Talk
• Facebook - Build Fans & Engage; Lite Site;
  Promote Events & Video
• Twitter - Promote; Follow; Engage
• Lin...
Let’s Get Strategical
•   Objective of your Site/Business
•   Focus = Your Message / Niche
•   Customers / Community
•   C...
How Can Search Engines
      Find / Rank You?
•   Keywords / Key Phrases
•   Meta Data
•   Updated Relevant Content
•   Li...
How Can Prospects Find You?
• Keywords / Key Phrases
• Paid Search
• Updated Relevant Content in
  Social Media
• Word Of ...
How Can Customers Value You?
• Find Your Passion
• Be Authentic
• Care About Them
• Don’t be Everything to
  Everybody
• O...
Easy Tips for an Effective Site
• Call to Actions (Pages & Posts)
• No Dead End Pages
• Easy Navigation
• Concentrate Simi...
Don’t Get Caught in the Hype
• SEO Tactics / Tools Always
  Changing
• There are No Guarantees for #1
  Ranking
• Stay Str...
Sassy Assassin’s Business Tips
• Find Your Passion
• Be Authentic
• Care About Your Customers
• Have Confidence in What you...
From Me to You…
            FREE
    One hour Consultation
with the Sassy Assassin of SEO
            Plus!
 Content Essen...
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Simple SEO for...All the Social Ladies!

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Basic SEO & Social Media tips & tricks for effective online business. Presented at Social Media Women in Sydney on 12 October 2010.

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Transcript of "Simple SEO for...All the Social Ladies!"

  1. 1. SassySEO.com presents... Simple SEO For... All the Social Ladies! ...with Kristin Rohan the Sassy Assassin of SEO Kristin@SassySEO.com  @TheSassySEO
  2. 2. Tonight, Tonight... • What are SEO Best Practices? • How Can Social Media Help Your Site/ Business? • What’s Your Strategy? • How Can Search Engines Find/Rank You? • How Can Prospects Find You? • How can Customers Value You? • Tips for a More Effective Site • Don’t get caught up in the Hype! • Sassy Business Tips Kristin@SassySEO.com  @TheSassySEO
  3. 3. SEO Best Practices •Quality, Refreshed Content (Blog) •Titles, Descriptions, Keywords (Meta) •Effective Home Page •Friendly Urls •Universal Footer / Site Map •Headings •Link Strategy (internal / External) •Tag Media •Easy Navigation/Clean Design •Social Media •Understand Analytics & Measure! Kristin@SassySEO.com  @TheSassySEO
  4. 4. Let’s Talk • Facebook - Build Fans & Engage; Lite Site; Promote Events & Video • Twitter - Promote; Follow; Engage • LinkedIn - Network; Find Partnerships; Build Expertise • Flickr - Promote Business Using Photos • Delicious - Drive Traffic Thru Relevant Articles & Posts • StumbleUpon - Get Site Found & Recommended; 2nd Largest Social Site • YouTube - 2nd Largest Search Engine; Promote Expertise Kristin@SassySEO.com  @TheSassySEO
  5. 5. Let’s Get Strategical • Objective of your Site/Business • Focus = Your Message / Niche • Customers / Community • Competition • Products/Services = $$$ • Long Term Strategy Kristin@SassySEO.com  @TheSassySEO
  6. 6. How Can Search Engines Find / Rank You? • Keywords / Key Phrases • Meta Data • Updated Relevant Content • Links (Internal & External) • Reciprocal Links • Social Media Content • Tagged Media • Resources Your Site Should be a Relvant & Valuable Destination for Your Industry! Kristin@SassySEO.com  @TheSassySEO
  7. 7. How Can Prospects Find You? • Keywords / Key Phrases • Paid Search • Updated Relevant Content in Social Media • Word Of Mouth - online / offline • Recommendations / Reviews • Your Fans / best Customers Kristin@SassySEO.com  @TheSassySEO
  8. 8. How Can Customers Value You? • Find Your Passion • Be Authentic • Care About Them • Don’t be Everything to Everybody • Offer Valuable Resources • Listen and Engage • Ask for Testimonials & Share Kristin@SassySEO.com  @TheSassySEO
  9. 9. Easy Tips for an Effective Site • Call to Actions (Pages & Posts) • No Dead End Pages • Easy Navigation • Concentrate Similar Content • Blog Content Mirror Site Content • Be a One Stop Shop with Resources • Use Video! • Be Easy to Contact • Link Internally Kristin@SassySEO.com  @TheSassySEO
  10. 10. Don’t Get Caught in the Hype • SEO Tactics / Tools Always Changing • There are No Guarantees for #1 Ranking • Stay Strategic - Think Long Term • Keep site / strategies Simple & Clean • More is not Always Better • Lead Back to Sales Cycle Kristin@SassySEO.com  @TheSassySEO
  11. 11. Sassy Assassin’s Business Tips • Find Your Passion • Be Authentic • Care About Your Customers • Have Confidence in What you Offer • Attend (& Enjoy) Events • Meet (& Enjoy) People • Be Approachable & Human • Find Inspiration In Different Places • Connect & Share (tips, favourite businesses, resources) • Support Other Women & Organisations Kristin@SassySEO.com  @TheSassySEO
  12. 12. From Me to You… FREE One hour Consultation with the Sassy Assassin of SEO Plus! Content Essentials via Email Contact me: Kristin@SassySEO.com 0427 326 013 Kristin@SassySEO.com  @TheSassySEO
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