SassySEO Tales of a Human Search Engine


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The presented SEO Tips & Tricks to the on 30 September, 2009.

The presentation covers basics of SEO (Search Engine Optimisation), why it’s relevant, and what tactics can be used internally on your website (and externally) to help potential customers & prospects find your site.

This presentation also includes the importance of building & optimising your site using "white hat" techniques and dispel the myths & guarantees of successful rankings.

This session will include a brief overview of Social Media (like Twitter & Facebook) and how it can improve your website’s visibility and strengthen your company/personal brand.

Published in: Business, Technology
1 Comment
  • Hi,

    I am Sunaninasingh Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,


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SassySEO Tales of a Human Search Engine

  1. 1. SassySEO Tricks & Treats or… Tales of a Human Search Engine Kristin Rohan
  2. 2. Tonight’s Tricks & Treats <ul><li>What is SEO? </li></ul><ul><li>Why is SEO Important? </li></ul><ul><li>What can YOU do to improve your site? </li></ul><ul><li>How can SEO build your personal & company brand? </li></ul><ul><li>What are White Hat/Black Hat Techniques? </li></ul><ul><li>Dark Promises…Beware. </li></ul>
  3. 3. The Secret of SEO <ul><li>Everyone can do it! </li></ul><ul><li>Everyone can be good at it! </li></ul><ul><li>SEO is fun! </li></ul><ul><li>It's great if you are: </li></ul><ul><li>Curious </li></ul><ul><li>Nosey </li></ul><ul><li>Diligent </li></ul><ul><li>love data </li></ul><ul><li>You don't have to: </li></ul><ul><li>be good at math </li></ul><ul><li>be a statistician </li></ul><ul><li>have a marketing degree </li></ul>
  4. 4. Before you begin, know… <ul><li>Objective of your Site/Business </li></ul><ul><li>Focus = What’s Your Message </li></ul><ul><li>Customers </li></ul><ul><li>Competition </li></ul><ul><li>Products/Services = $$$ </li></ul><ul><li>If You Have Analytics In Place </li></ul>
  5. 5. Key Terms or Phrases <ul><li>Choose 10 Terms that Focus on your Business for Home Page </li></ul><ul><li>Research Terms </li></ul><ul><li>Change Terms/Content for each Page </li></ul><ul><li>Not your Business Name </li></ul><ul><li>Phrases 3 - 5 Words </li></ul><ul><li>Check Rankings - may need to tweak if too much Competition </li></ul><ul><li>Use Analytics to see how People Find you </li></ul><ul><li>Use Terms to Tag Media </li></ul>
  6. 6. Content <ul><li>Relevant </li></ul><ul><li>Valuable </li></ul><ul><li>Contains Key Phrases </li></ul><ul><li>Refresh/Add Periodically </li></ul><ul><li>Don’t Overuse/Stuff Site with Key Phrases </li></ul><ul><li>Home Page Content Most Important </li></ul>
  7. 7. Home Sweet Home Page <ul><li>Most Important Page </li></ul><ul><li>Contact Info Easily Found </li></ul><ul><li>Capture Visitor Info </li></ul><ul><li>Social Media Badges/Links </li></ul><ul><li>Explain Exactly What You Do </li></ul><ul><li>Use Little Flash - don’t give up best real estate to images </li></ul>
  8. 8. Friendly URL’s <ul><li>Include Key Terms: </li></ul><ul><ul><li>Original: </li></ul></ul><ul><ul><li>New: </li></ul></ul>
  9. 9. Internal Links <ul><li>Link to Other Pages on Your Site </li></ul>
  10. 10. Meta Data <ul><li>Title - Business Name Last </li></ul><ul><li>Description - Include Contact Info </li></ul><ul><li>Key Terms/Phrases - Variety is the Spice </li></ul>
  11. 11. Customer Communication Plan <ul><li>Relevant </li></ul><ul><li>Valuable </li></ul><ul><li>Periodic & Realistic- Monthly, Bi-Weekly </li></ul><ul><li>Keep it Up - Have a Long Term Strategy </li></ul><ul><li>Goal is to Build a Community </li></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Offers </li></ul></ul><ul><ul><li>Newsletter </li></ul></ul><ul><ul><ul><li>Prospect Content </li></ul></ul></ul><ul><ul><ul><li>Customer Content </li></ul></ul></ul><ul><ul><ul><li>Call To Action </li></ul></ul></ul><ul><ul><ul><li>Send on Tuesdays </li></ul></ul></ul>
  12. 12. Tag Media with Key Terms <ul><li>Images </li></ul><ul><li>PowerPoint Presentations </li></ul><ul><li>Videos </li></ul><ul><li>Articles </li></ul><ul><li>PDF’s </li></ul><ul><li>Always Use Key Terms! </li></ul>
  13. 13. Video, Video, Video <ul><li>Product Demos </li></ul><ul><li>Advertising Opportunity </li></ul><ul><li>Message from an Executive </li></ul><ul><li>Promote an Event </li></ul><ul><li>Testimonials </li></ul><ul><li>On-Site Tours </li></ul>
  14. 14. Use Your Users’ Content <ul><li>Get Customers Involved & Excited to Submit: </li></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Personal Blog Entrys </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Content as a Guest Blogger </li></ul></ul><ul><ul><li>Highlight Content using their Preferred Channel - don’t create a new channel! </li></ul></ul>
  15. 15. External Links or Back Links <ul><li>Users, </li></ul><ul><li>Relevant Sites </li></ul><ul><li>Link to Relevant Sites </li></ul><ul><li>Links to Your Site </li></ul>
  16. 16. Get Listed <ul><li>Find Relevant Placements - </li></ul><ul><ul><li>Free & Paid (ie Yahoo) </li></ul></ul>
  17. 17. Search Engine Site Map Submission <ul><li>Google - </li></ul><ul><li>Yahoo - </li></ul><ul><li>Bing - </li></ul><ul><li>Submit by Hand - </li></ul><ul><li>don’t use Automated Tool! </li></ul>
  18. 18. Monitor Rankings <ul><li>No Guarantee to #1 on Search Engines </li></ul><ul><li>Make Sure Your Site is Indexing Under Key Terms </li></ul><ul><li>Better to be on Page 1 or 2 in Organic Search Results </li></ul><ul><li>Most Click-Thru’s Happen with Organic Results </li></ul>
  19. 19. Take a Peek at the Competition <ul><li>Put in Key Terms & See who Ranks </li></ul><ul><li>Look at their Site & Key Terms </li></ul><ul><li> for possible Listings & Directories </li></ul>
  20. 20. Get Social <ul><li>Facebook </li></ul><ul><li>Twitter - Tweet & Monitor </li></ul><ul><li>LinkedIn </li></ul><ul><li>All About Social Media SBTUG </li></ul><ul><ul><li>25 November 6pm </li></ul></ul><ul><ul><li>Laurel Papworth @SilkCharm </li></ul></ul>
  21. 21. Blog <ul><li>Who is an Expert in Your Company? </li></ul><ul><li>Will You Blog on a Regular Basis? </li></ul><ul><li>Do you have Valuable Contributions? </li></ul><ul><li>Read Relevant Blogs & Post Thoughtful Comments </li></ul><ul><li>Link Back to Your Site </li></ul><ul><li>Use Newsletter as a Guide and Expand on Content </li></ul><ul><li>Invite Guest Bloggers </li></ul>
  22. 22. Submit Media to Sites <ul><li>Google Video </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare </li></ul>
  23. 23. Measure <ul><li>Use Google Analytics </li></ul><ul><li>Too much Data is Too Much if you don’t use it </li></ul><ul><li>Analyze Periodically </li></ul><ul><li>Optimise </li></ul>
  24. 24. Handy Tools <ul><li>SEO Book: </li></ul><ul><li>Google Analytics: </li></ul><ul><li>Back Link Watch: </li></ul><ul><li>SEO Quake: </li></ul><ul><li>RankChecker: </li></ul><ul><li>WebCEO: </li></ul><ul><li>SEOMoz: </li></ul><ul><li>WordTracker: </li></ul><ul><li>Trellian: or </li></ul>
  25. 25. Reading is Fundamental <ul><li>Digital Ministry: </li></ul><ul><li>SEOMoz: </li></ul><ul><li>Search Day/Search Engine Watch: </li></ul><ul><li>SiteProNews: </li></ul><ul><li>ClickZ: </li></ul>
  26. 26. Follow Smart People <ul><li>Impact Watch: ImpactWatch </li></ul><ul><li>Hitwise : Hitwise_US </li></ul><ul><li>B2b Networking: b2bNetworking </li></ul><ul><li>BBX Australia: BBXAustralia </li></ul><ul><li>The Next Web: TheNextWeb </li></ul><ul><li>Bnet Australia: BNETAustralia </li></ul><ul><li>Gavin Heaton: ServantofChaos </li></ul><ul><li>Switched on Media: SwitchedOnMedia </li></ul><ul><li>Tiphereth Gloria: Tiphereth </li></ul><ul><li>Laurel Papworth: SilkCharm </li></ul><ul><li>Oliver Palmer: OliverPalmer </li></ul><ul><li>Brew Sydney: TheBrewCrew </li></ul><ul><li>CP Communications: CPCPR </li></ul><ul><li>Denise Tung: SchmediaChick </li></ul>
  27. 27. Mix & Mingle <ul><li>SBTUG: </li></ul><ul><li>Ignite Sydney: </li></ul><ul><li>Ad:Tech: </li></ul><ul><li>ADMA: </li></ul><ul><li>SMX: </li></ul><ul><li>SHTBOX: The Clock 6:00pm Fridays </li></ul><ul><li>Web Directions South:; </li></ul><ul><li>Brew Sydney: </li></ul><ul><li>Social Media Group Sydney: SMCSYD </li></ul><ul><li>Coffee Mornings: 8:00a Friday Single Origin; CoffeeMornings </li></ul><ul><li>Open Coffee: 8:00a Every other Thurs - Allianz Building/City Espresso </li></ul>
  28. 28. Be a Human Search Engine <ul><li>Attend Events </li></ul><ul><li>Meet People </li></ul><ul><li>Watch Twitter </li></ul><ul><li>Read Articles </li></ul><ul><li>Connect & Share </li></ul><ul><li>Play with Tools </li></ul><ul><li>Experiment w/ a Personal Site </li></ul>
  29. 29. From Me to You… <ul><li>FREE </li></ul><ul><li>One hour Consultation </li></ul><ul><li>with the SassySEO </li></ul><ul><ul><li>Contact me: </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>0427 326 013 </li></ul></ul>