Clean Up Your SEO & Social Media with The SassySEO!

1,861 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,861
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Clean Up Your SEO & Social Media with The SassySEO!

  1. 1. Clean Up! Your SEO & Social Media With The SassySEO Kristin Rohan
  2. 2. Today’s Topics <ul><li>What is SEO & Social Media? </li></ul><ul><li>What’s Your Strategy? </li></ul><ul><li>On Site Techniques </li></ul><ul><li>Off Site Tactics </li></ul><ul><li>How To Drive Traffic </li></ul><ul><li>How To Build Community </li></ul><ul><li>Measuring Results </li></ul><ul><li>Paid Search </li></ul><ul><li>Handy Dandy Tools / Advice </li></ul>
  3. 3. Secret of SEO & Social Media <ul><li>Simple </li></ul><ul><li>Takes Diligence </li></ul><ul><li>Authentic & Passionate </li></ul><ul><li>Ongoing & Long Term Strategy </li></ul><ul><li>Creating Valuable & Relevant Content (SEO) </li></ul><ul><li>Building & Engaging in your Community (Social) </li></ul>
  4. 4. Before you begin, know… <ul><li>Objective of your Site/Business </li></ul><ul><li>Focus = Your Message / Niche </li></ul><ul><li>Customers / Community </li></ul><ul><li>Competition </li></ul><ul><li>Products/Services = $$$ </li></ul><ul><li>Long Term Strategy </li></ul><ul><li>If You Have Analytics In Place </li></ul>
  5. 5. Take a Peek at the Competition <ul><li>Put in Key Terms & See who Ranks </li></ul><ul><li>Look at their Site & Key Terms </li></ul><ul><li>http://backlinkwatch.com- for possible Listings & Directories </li></ul>
  6. 6. Key Terms or Phrases <ul><li>Choose 10 Terms that Focus on your Business for Home Page </li></ul><ul><li>Research Terms </li></ul><ul><li>Change Terms/Content for each Page </li></ul><ul><li>Not your Business Name </li></ul><ul><li>Phrases 3 - 5 Words </li></ul><ul><li>Check Rankings - may need to tweak if too much Competition </li></ul><ul><li>Use Analytics to see how People Find you </li></ul>
  7. 7. <ul><li>Simple Organisation </li></ul><ul><li>Think Customer Experience - how will a visitor move thru the site and eventually purchase </li></ul><ul><li>Use Call To Actions </li></ul><ul><li>Organise Content / Sections as Mini Destinations </li></ul>Site Navigation
  8. 8. Home Sweet Home Page <ul><li>Most Important Page </li></ul><ul><li>Contact Info Easily Found </li></ul><ul><li>Capture Visitor Info </li></ul><ul><li>Social Media Badges/Links </li></ul><ul><li>Explain Exactly What You Do </li></ul><ul><li>Use Little Flash - don’t give up best real estate to images </li></ul>
  9. 9. Content <ul><li>Relevant </li></ul><ul><li>Valuable </li></ul><ul><li>Contains Key Phrases </li></ul><ul><li>Don’t Overuse/Stuff Site with Key Phrases </li></ul><ul><li>Home Page Content Most Important </li></ul><ul><li>***Update & Refresh Content*** </li></ul>
  10. 10. Meta Data <ul><li>Title - Business Name Last </li></ul><ul><li>Description - Include Contact Info </li></ul><ul><li>Key Terms/Phrases - Variety is the Spice </li></ul>
  11. 11. Friendly URL’s <ul><li>Include Key Terms: </li></ul><ul><ul><li>Original: http://SassySEO.com/content.php?content_id=75 </li></ul></ul><ul><ul><li>New: http://SassySEO.com/searchservices </li></ul></ul>
  12. 12. Search Engine Site Map & Universal Footer <ul><li>Reflects Top Menu & Offerings </li></ul><ul><li>Needs Keyterms </li></ul><ul><li>Update Regularly </li></ul><ul><li>Use Keyterms </li></ul><ul><li>Search Engines Will Crawl </li></ul>
  13. 13. Internal Links <ul><li>Link to Other Pages on Your Site </li></ul>
  14. 14. External Links or Back Links <ul><li>Users, </li></ul><ul><li>Relevant Sites </li></ul><ul><li>Link to Relevant Sites </li></ul><ul><li>Links to Your Site </li></ul>
  15. 15. Tag Media with Key Terms <ul><li>Images </li></ul><ul><li>PowerPoint Presentations </li></ul><ul><li>Videos </li></ul><ul><li>Articles </li></ul><ul><li>PDF’s </li></ul><ul><li>Hashtags on Twitter </li></ul><ul><li>Tags in Blog </li></ul><ul><li>Tags in Social Bookmarking </li></ul><ul><li>Always Use Key Terms! </li></ul>
  16. 16. Get Listed <ul><li>Find Relevant Placements - </li></ul><ul><ul><li>Free & Paid (ie Yahoo) </li></ul></ul>
  17. 17. Video, Video, Video <ul><li>Product Demos </li></ul><ul><li>Advertising Opportunity </li></ul><ul><li>Message from an Executive </li></ul><ul><li>Promote an Event </li></ul><ul><li>Testimonials </li></ul><ul><li>On-Site Tours </li></ul><ul><li>Post on YouTube.com </li></ul>
  18. 18. Submit Media to Sites <ul><li>Google Video </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Slideshare </li></ul>
  19. 19. Customer Communication Plan <ul><li>Relevant </li></ul><ul><li>Valuable </li></ul><ul><li>Periodic & Realistic- Monthly, Bi-Weekly </li></ul><ul><li>Keep it Up - Have a Long Term Strategy </li></ul><ul><li>Goal is to Build a Community </li></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Offers </li></ul></ul><ul><ul><li>Newsletter </li></ul></ul><ul><ul><ul><li>Prospect Content </li></ul></ul></ul><ul><ul><ul><li>Customer Content </li></ul></ul></ul><ul><ul><ul><li>Call To Action </li></ul></ul></ul><ul><ul><ul><li>Send on Tuesdays </li></ul></ul></ul>
  20. 20. Get Social <ul><li>Facebook - Build Fans & Engage; Lite Site; Promote Events & Video </li></ul><ul><li>Twitter - Promote; Follow; Engage </li></ul><ul><li>LinkedIn - Network; Find Partnerships; Build Expertise </li></ul><ul><li>Flickr - Promote Business Using Photos </li></ul><ul><li>Delicious - Drive Traffic Thru Relevant Articles & Posts </li></ul><ul><li>StumbleUpon - Get Site Found & Recommended; 2nd Largest Social Site </li></ul><ul><li>YouTube - 2nd Largest Search Engine; Promote Expertise </li></ul>
  21. 21. Blog <ul><li>Who is an Expert in Your Company? </li></ul><ul><li>Will You Blog on a Regular Basis? </li></ul><ul><li>Do you have Valuable Contributions? </li></ul><ul><li>Read Relevant Blogs & Post Thoughtful Comments </li></ul><ul><li>Link Back to Your Site </li></ul><ul><li>Use Newsletter as a Guide and Expand on Content </li></ul><ul><li>Invite Guest Bloggers </li></ul><ul><li>Reflect Content On Site & Drive Visitors To Blog for More Info </li></ul><ul><li>Keyterms in Titles, Posts, Tags </li></ul><ul><li>ALWAYS Have a Call To Action! </li></ul>
  22. 22. Use Your Users’ Content <ul><li>Get Customers Involved & Excited to Submit: </li></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Personal Blog Entrys </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Content as a Guest Blogger </li></ul></ul><ul><ul><li>Highlight Content using their Preferred Channel - don’t create a new channel! </li></ul></ul>
  23. 23. Measure <ul><li>Use Google Analytics </li></ul><ul><li>Social Media Tool </li></ul><ul><li>Too much Data is Too Much if you don’t use it </li></ul><ul><li>Analyze Periodically </li></ul><ul><li>Optimise </li></ul>
  24. 24. Monitor Rankings <ul><li>No Guarantee to #1 on Search Engines </li></ul><ul><li>Make Sure Your Site is Indexing Under Key Terms </li></ul><ul><li>Better to be on Page 1 or 2 in Organic Search Results </li></ul><ul><li>Most Click-Thru’s Happen with Organic Results </li></ul><ul><li>Social Media helps Rankings!*** </li></ul>
  25. 25. Paid Search (SEM or CPC) <ul><li>Keyword Research (adwords.google.com) </li></ul><ul><li>Ad Creative / Offer </li></ul><ul><li>Landing Page </li></ul><ul><li>Quality Score </li></ul><ul><li>More Words = Not Better </li></ul><ul><li>Ongoing Optimisation </li></ul>
  26. 26. Local Keyword Searches
  27. 27. Carpet Cleaning
  28. 28. Upholstery Cleaning
  29. 29. Floor Restoration
  30. 30. Rug Cleaning
  31. 31. Be a Human Search Engine <ul><li>Attend Events </li></ul><ul><li>Meet People </li></ul><ul><li>Watch Twitter </li></ul><ul><li>Read Articles </li></ul><ul><li>Connect & Share </li></ul><ul><li>Play with Tools </li></ul><ul><li>Experiment w/ a Personal Site </li></ul>
  32. 32. Handy Tools <ul><li>SEO Book: seobook.com </li></ul><ul><li>Google Analytics: google.com </li></ul><ul><li>Back Link Watch: backlinkwatch.com </li></ul><ul><li>SEO Quake: seoquake.com </li></ul><ul><li>RankChecker: rankchecker.net </li></ul><ul><li>WebCEO: webceo.com </li></ul><ul><li>SEOMoz: seomoz.org </li></ul><ul><li>Google AdWords: adwords.google.com </li></ul>
  33. 33. From Me to You… <ul><li>FREE </li></ul><ul><li>One hour Consultation </li></ul><ul><li>with the SassySEO </li></ul><ul><li>Plus ! </li></ul><ul><li>Home Page Essentials & Content Essentials via Email </li></ul><ul><ul><li>Contact me: </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>0427 326 013 </li></ul></ul>

×