Clean Up Your SEO & Social Media with The SassySEO!

Clean Up! Your SEO & Social Media With The SassySEO Kristin Rohan

Today’s Topics
What is SEO & Social Media?
What’s Your Strategy?
On Site Techniques
Off Site Tactics
How To Drive Traffic
How To Build Community
Measuring Results
Paid Search
Handy Dandy Tools / Advice

Secret of SEO & Social Media
Simple
Takes Diligence
Authentic & Passionate
Ongoing & Long Term Strategy
Creating Valuable & Relevant Content (SEO)
Building & Engaging in your Community (Social)

Before you begin, know…
Objective of your Site/Business
Focus = Your Message / Niche
Customers / Community
Competition
Products/Services = $$$
Long Term Strategy
If You Have Analytics In Place

Take a Peek at the Competition
Put in Key Terms & See who Ranks
Look at their Site & Key Terms
http://backlinkwatch.com- for possible Listings & Directories

Key Terms or Phrases
Choose 10 Terms that Focus on your Business for Home Page
Research Terms
Change Terms/Content for each Page
Not your Business Name
Phrases 3 - 5 Words
Check Rankings - may need to tweak if too much Competition
Use Analytics to see how People Find you

Simple Organisation
Think Customer Experience - how will a visitor move thru the site and eventually purchase
Use Call To Actions
Organise Content / Sections as Mini Destinations
Site Navigation

Home Sweet Home Page
Most Important Page
Contact Info Easily Found
Capture Visitor Info
Social Media Badges/Links
Explain Exactly What You Do
Use Little Flash - don’t give up best real estate to images

Content
Relevant
Valuable
Contains Key Phrases
Don’t Overuse/Stuff Site with Key Phrases
Home Page Content Most Important
***Update & Refresh Content***

Meta Data
Title - Business Name Last
Description - Include Contact Info
Key Terms/Phrases - Variety is the Spice

Friendly URL’s
Include Key Terms:
Original: http://SassySEO.com/content.php?content_id=75
New: http://SassySEO.com/searchservices

Search Engine Site Map & Universal Footer
Reflects Top Menu & Offerings
Needs Keyterms
Update Regularly
Use Keyterms
Search Engines Will Crawl

Internal Links
Link to Other Pages on Your Site

External Links or Back Links
Users,
Relevant Sites
Link to Relevant Sites
Links to Your Site

Tag Media with Key Terms
Images
PowerPoint Presentations
Videos
Articles
PDF’s
Hashtags on Twitter
Tags in Blog
Tags in Social Bookmarking
Always Use Key Terms!

Get Listed
Find Relevant Placements -
Free & Paid (ie Yahoo)

Video, Video, Video
Product Demos
Advertising Opportunity
Message from an Executive
Promote an Event
Testimonials
On-Site Tours
Post on YouTube.com

Submit Media to Sites
Google Video
YouTube
Flickr
Slideshare

Customer Communication Plan
Relevant
Valuable
Periodic & Realistic- Monthly, Bi-Weekly
Keep it Up - Have a Long Term Strategy
Goal is to Build a Community
Surveys
Offers
Newsletter
Prospect Content
Customer Content
Call To Action
Send on Tuesdays

Get Social
Facebook - Build Fans & Engage; Lite Site; Promote Events & Video
Twitter - Promote; Follow; Engage
LinkedIn - Network; Find Partnerships; Build Expertise
Flickr - Promote Business Using Photos
Delicious - Drive Traffic Thru Relevant Articles & Posts
StumbleUpon - Get Site Found & Recommended; 2nd Largest Social Site
YouTube - 2nd Largest Search Engine; Promote Expertise

Blog
Who is an Expert in Your Company?
Will You Blog on a Regular Basis?
Do you have Valuable Contributions?
Read Relevant Blogs & Post Thoughtful Comments
Link Back to Your Site
Use Newsletter as a Guide and Expand on Content
Invite Guest Bloggers
Reflect Content On Site & Drive Visitors To Blog for More Info
Keyterms in Titles, Posts, Tags
ALWAYS Have a Call To Action!

Use Your Users’ Content
Get Customers Involved & Excited to Submit:
Images
Videos
Personal Blog Entrys
Testimonials
Content as a Guest Blogger
Highlight Content using their Preferred Channel - don’t create a new channel!

Measure
Use Google Analytics
Social Media Tool
Too much Data is Too Much if you don’t use it
Analyze Periodically
Optimise

Monitor Rankings
No Guarantee to #1 on Search Engines
Make Sure Your Site is Indexing Under Key Terms
Better to be on Page 1 or 2 in Organic Search Results
Most Click-Thru’s Happen with Organic Results
Social Media helps Rankings!***

Paid Search (SEM or CPC)
Keyword Research (adwords.google.com)
Ad Creative / Offer
Landing Page
Quality Score
More Words = Not Better
Ongoing Optimisation

Local Keyword Searches

Carpet Cleaning

Upholstery Cleaning

Floor Restoration

Rug Cleaning

Be a Human Search Engine
Attend Events
Meet People
Watch Twitter
Read Articles
Connect & Share
Play with Tools
Experiment w/ a Personal Site

Handy Tools
SEO Book: seobook.com
Google Analytics: google.com
Back Link Watch: backlinkwatch.com
SEO Quake: seoquake.com
RankChecker: rankchecker.net
WebCEO: webceo.com
SEOMoz: seomoz.org
Google AdWords: adwords.google.com

From Me to You…
FREE
One hour Consultation
with the SassySEO
Plus !
Home Page Essentials & Content Essentials via Email
Contact me:
[email_address]
0427 326 013

Clean Up Your SEO & Social Media with The SassySEO!

by SassySEO on Aug 27, 2010

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Clean Up Your SEO & Social Media with The SassySEO! — Presentation Transcript