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Clean Up Your SEO & Social Media with The SassySEO!

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Transcript

  • 1. Clean Up! Your SEO & Social Media With The SassySEO Kristin Rohan
  • 2. Today’s Topics
    • What is SEO & Social Media?
    • What’s Your Strategy?
    • On Site Techniques
    • Off Site Tactics
    • How To Drive Traffic
    • How To Build Community
    • Measuring Results
    • Paid Search
    • Handy Dandy Tools / Advice
  • 3. Secret of SEO & Social Media
    • Simple
    • Takes Diligence
    • Authentic & Passionate
    • Ongoing & Long Term Strategy
    • Creating Valuable & Relevant Content (SEO)
    • Building & Engaging in your Community (Social)
  • 4. Before you begin, know…
    • Objective of your Site/Business
    • Focus = Your Message / Niche
    • Customers / Community
    • Competition
    • Products/Services = $$$
    • Long Term Strategy
    • If You Have Analytics In Place
  • 5. Take a Peek at the Competition
    • Put in Key Terms & See who Ranks
    • Look at their Site & Key Terms
    • http://backlinkwatch.com- for possible Listings & Directories
  • 6. Key Terms or Phrases
    • Choose 10 Terms that Focus on your Business for Home Page
    • Research Terms
    • Change Terms/Content for each Page
    • Not your Business Name
    • Phrases 3 - 5 Words
    • Check Rankings - may need to tweak if too much Competition
    • Use Analytics to see how People Find you
  • 7.
    • Simple Organisation
    • Think Customer Experience - how will a visitor move thru the site and eventually purchase
    • Use Call To Actions
    • Organise Content / Sections as Mini Destinations
    Site Navigation
  • 8. Home Sweet Home Page
    • Most Important Page
    • Contact Info Easily Found
    • Capture Visitor Info
    • Social Media Badges/Links
    • Explain Exactly What You Do
    • Use Little Flash - don’t give up best real estate to images
  • 9. Content
    • Relevant
    • Valuable
    • Contains Key Phrases
    • Don’t Overuse/Stuff Site with Key Phrases
    • Home Page Content Most Important
    • ***Update & Refresh Content***
  • 10. Meta Data
    • Title - Business Name Last
    • Description - Include Contact Info
    • Key Terms/Phrases - Variety is the Spice
  • 11. Friendly URL’s
    • Include Key Terms:
      • Original: http://SassySEO.com/content.php?content_id=75
      • New: http://SassySEO.com/searchservices
  • 12. Search Engine Site Map & Universal Footer
    • Reflects Top Menu & Offerings
    • Needs Keyterms
    • Update Regularly
    • Use Keyterms
    • Search Engines Will Crawl
  • 13. Internal Links
    • Link to Other Pages on Your Site
  • 14. External Links or Back Links
    • Users,
    • Relevant Sites
    • Link to Relevant Sites
    • Links to Your Site
  • 15. Tag Media with Key Terms
    • Images
    • PowerPoint Presentations
    • Videos
    • Articles
    • PDF’s
    • Hashtags on Twitter
    • Tags in Blog
    • Tags in Social Bookmarking
    • Always Use Key Terms!
  • 16. Get Listed
    • Find Relevant Placements -
      • Free & Paid (ie Yahoo)
  • 17. Video, Video, Video
    • Product Demos
    • Advertising Opportunity
    • Message from an Executive
    • Promote an Event
    • Testimonials
    • On-Site Tours
    • Post on YouTube.com
  • 18. Submit Media to Sites
    • Google Video
    • YouTube
    • Flickr
    • Slideshare
  • 19. Customer Communication Plan
    • Relevant
    • Valuable
    • Periodic & Realistic- Monthly, Bi-Weekly
    • Keep it Up - Have a Long Term Strategy
    • Goal is to Build a Community
      • Surveys
      • Offers
      • Newsletter
        • Prospect Content
        • Customer Content
        • Call To Action
        • Send on Tuesdays
  • 20. Get Social
    • Facebook - Build Fans & Engage; Lite Site; Promote Events & Video
    • Twitter - Promote; Follow; Engage
    • LinkedIn - Network; Find Partnerships; Build Expertise
    • Flickr - Promote Business Using Photos
    • Delicious - Drive Traffic Thru Relevant Articles & Posts
    • StumbleUpon - Get Site Found & Recommended; 2nd Largest Social Site
    • YouTube - 2nd Largest Search Engine; Promote Expertise
  • 21. Blog
    • Who is an Expert in Your Company?
    • Will You Blog on a Regular Basis?
    • Do you have Valuable Contributions?
    • Read Relevant Blogs & Post Thoughtful Comments
    • Link Back to Your Site
    • Use Newsletter as a Guide and Expand on Content
    • Invite Guest Bloggers
    • Reflect Content On Site & Drive Visitors To Blog for More Info
    • Keyterms in Titles, Posts, Tags
    • ALWAYS Have a Call To Action!
  • 22. Use Your Users’ Content
    • Get Customers Involved & Excited to Submit:
      • Images
      • Videos
      • Personal Blog Entrys
      • Testimonials
      • Content as a Guest Blogger
      • Highlight Content using their Preferred Channel - don’t create a new channel!
  • 23. Measure
    • Use Google Analytics
    • Social Media Tool
    • Too much Data is Too Much if you don’t use it
    • Analyze Periodically
    • Optimise
  • 24. Monitor Rankings
    • No Guarantee to #1 on Search Engines
    • Make Sure Your Site is Indexing Under Key Terms
    • Better to be on Page 1 or 2 in Organic Search Results
    • Most Click-Thru’s Happen with Organic Results
    • Social Media helps Rankings!***
  • 25. Paid Search (SEM or CPC)
    • Keyword Research (adwords.google.com)
    • Ad Creative / Offer
    • Landing Page
    • Quality Score
    • More Words = Not Better
    • Ongoing Optimisation
  • 26. Local Keyword Searches
  • 27. Carpet Cleaning
  • 28. Upholstery Cleaning
  • 29. Floor Restoration
  • 30. Rug Cleaning
  • 31. Be a Human Search Engine
    • Attend Events
    • Meet People
    • Watch Twitter
    • Read Articles
    • Connect & Share
    • Play with Tools
    • Experiment w/ a Personal Site
  • 32. Handy Tools
    • SEO Book: seobook.com
    • Google Analytics: google.com
    • Back Link Watch: backlinkwatch.com
    • SEO Quake: seoquake.com
    • RankChecker: rankchecker.net
    • WebCEO: webceo.com
    • SEOMoz: seomoz.org
    • Google AdWords: adwords.google.com
  • 33. From Me to You…
    • FREE
    • One hour Consultation
    • with the SassySEO
    • Plus !
    • Home Page Essentials & Content Essentials via Email
      • Contact me:
      • [email_address]
      • 0427 326 013