Social Media Strategy

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Social Media Strategy

  1. 1. Social Media Strategy<br />By Push Creative<br />
  2. 2. What is Social Media?<br />Social Media is a conversation supported by online tools<br />The social interactions of real people<br />It’s all about the C’s<br />
  3. 3. Social Media Tools<br />
  4. 4. The Rules of Social Media<br />
  5. 5. Objectives<br />Reach and approach customers to engage in the community<br />Create a destination point for customers to connect<br />Connect to your audience creating trust and honesty<br />Increase customers and drive sales <br />Spread the word<br />Make the location of your company easier to find<br />
  6. 6. The Goals<br />Extend Brand Awareness<br />Leveraging social media to generate sales<br />Increase walk through in stores<br />Increase calls<br />Increase new business<br />Increase positive talk <br />
  7. 7. Brand Awareness<br />Spread information about events<br />Inform the public about your company’s facts<br />Tap into conversations<br />Interesting facts about your business<br />Profile customers<br />Humorous stories<br />
  8. 8. Leveraging Social Media<br />Promote current offers<br />Promote new products<br />Advertise events<br />Reward influences<br />Request feedback<br />Business location<br />YouTubechannels <br />
  9. 9. Increase Walk through<br />Encourage new customers to visit<br />Encourage existing customers to try new products<br />Educate aboutyour company<br />Rewarding through Foursquare/Facebook/Twitter<br />
  10. 10. Followers<br />Connect with customers<br />Collaborate via Face book<br />Encourage influences<br />Follow other users<br />Follow conversation and reply<br />Recruit brand ambassadors <br />
  11. 11. Listening<br />Compliment<br />Complaint<br />Expressed Need<br />Competitors<br />Crowd<br />Influencers<br />Measure ROI<br />Crisis<br />Audit<br />Thread<br />
  12. 12. Conversation<br />Comments are fed from customers point of view<br />What information would the customer like to receive<br />Successful social media marketing begins and ends with respect to your audience<br />Understanding what your audience wants to hear isessential <br />
  13. 13. Community<br />The community are invited to voice their experiences<br />Conversation is key<br />Personality should be vibrant, engaging and resourceful<br />Consumers help define your brand and they want to feel valued<br />Implement and share the community’s ideas<br />
  14. 14. Measuring Results<br />Quarterly for first 3 months, then monthly<br />Holistic approach<br />Number of meaningful comments<br />Responsiveness to communications<br />Quality of shared content<br />Number of links from other sites<br />Number of posts quoting or linking the brand<br />Number of quality blog posts<br />Number of followers<br />
  15. 15. Content<br />Creating fun and sharable content<br />Promotions<br />Launches<br />Notification of events<br />Charity Sponsorship<br />The happenings of the company<br />Staff profiles<br />
  16. 16. Engagement<br />Customers sharing stories<br />Sending in photos<br />Foursquare Mayor discount offers<br />Respond to common confusions by selecting important questions posted on Facebook and Twitter<br />
  17. 17. Our Voice<br />The voice of Push Creative can be found in these locations<br />We would love to connect with you, share a giggle and let you know about a fabulous new project.<br />Twitter: @PushCreatives<br />Facebook: facebook.com/PushCreative<br />Linkedin: http://www.linkedin.com/companies/push-creative_2<br />Foursquare: Push Creative<br />Should you require further information in regards to PUSH Creative putting together a Social Media Strategy for your business, please don't hesitate to contact us on 02 9975 2006.<br />This document is copyright to Push Creative 2010. <br />

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