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Social Media Strategy

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Transcript

  • 1. Social Media Strategy
    By Push Creative
  • 2. What is Social Media?
    Social Media is a conversation supported by online tools
    The social interactions of real people
    It’s all about the C’s
  • 3. Social Media Tools
  • 4. The Rules of Social Media
  • 5. Objectives
    Reach and approach customers to engage in the community
    Create a destination point for customers to connect
    Connect to your audience creating trust and honesty
    Increase customers and drive sales
    Spread the word
    Make the location of your company easier to find
  • 6. The Goals
    Extend Brand Awareness
    Leveraging social media to generate sales
    Increase walk through in stores
    Increase calls
    Increase new business
    Increase positive talk
  • 7. Brand Awareness
    Spread information about events
    Inform the public about your company’s facts
    Tap into conversations
    Interesting facts about your business
    Profile customers
    Humorous stories
  • 8. Leveraging Social Media
    Promote current offers
    Promote new products
    Advertise events
    Reward influences
    Request feedback
    Business location
    YouTubechannels
  • 9. Increase Walk through
    Encourage new customers to visit
    Encourage existing customers to try new products
    Educate aboutyour company
    Rewarding through Foursquare/Facebook/Twitter
  • 10. Followers
    Connect with customers
    Collaborate via Face book
    Encourage influences
    Follow other users
    Follow conversation and reply
    Recruit brand ambassadors
  • 11. Listening
    Compliment
    Complaint
    Expressed Need
    Competitors
    Crowd
    Influencers
    Measure ROI
    Crisis
    Audit
    Thread
  • 12. Conversation
    Comments are fed from customers point of view
    What information would the customer like to receive
    Successful social media marketing begins and ends with respect to your audience
    Understanding what your audience wants to hear isessential
  • 13. Community
    The community are invited to voice their experiences
    Conversation is key
    Personality should be vibrant, engaging and resourceful
    Consumers help define your brand and they want to feel valued
    Implement and share the community’s ideas
  • 14. Measuring Results
    Quarterly for first 3 months, then monthly
    Holistic approach
    Number of meaningful comments
    Responsiveness to communications
    Quality of shared content
    Number of links from other sites
    Number of posts quoting or linking the brand
    Number of quality blog posts
    Number of followers
  • 15. Content
    Creating fun and sharable content
    Promotions
    Launches
    Notification of events
    Charity Sponsorship
    The happenings of the company
    Staff profiles
  • 16. Engagement
    Customers sharing stories
    Sending in photos
    Foursquare Mayor discount offers
    Respond to common confusions by selecting important questions posted on Facebook and Twitter
  • 17. Our Voice
    The voice of Push Creative can be found in these locations
    We would love to connect with you, share a giggle and let you know about a fabulous new project.
    Twitter: @PushCreatives
    Facebook: facebook.com/PushCreative
    Linkedin: http://www.linkedin.com/companies/push-creative_2
    Foursquare: Push Creative
    Should you require further information in regards to PUSH Creative putting together a Social Media Strategy for your business, please don't hesitate to contact us on 02 9975 2006.
    This document is copyright to Push Creative 2010.

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