BACKGROUND   Bolton Wanderers Football Club is an English professional football clubbased in the area of Horwich in the Me...
BACKGROUND    Bolton have spent the highest number of seasons in the top flight withoutwinning the title (the 2010–2011 se...
BACKGROUND  BADGE      UNIFORM
4P’sPRODUCT• Football Premier League  Ranking Number 19
4P’sPRODUCT                                              Football League Cup• Honors                                      ...
4P’sPRODUCT• Souvenir and shopping store
4P’sPRICE • Hospitality  •   Tickets  •   Souvenir Price  •   Shopping Store  •   Player Price for Sell  •   Player Price ...
4P’sPLACE• Reebok Stadium                   • Bolton Central and Online Superstore
4P’sPROMOTION• Club Membership scheme for the 2011/12 season• Package for seasonal
SPONSORSHIPSHIRT SPONSOR: •   1874–1980: No sponsor. •   1980–1981: Knight Security. •   1981–1982: Bolton Evening News. •...
SPONSORSHIPPRINCIPAL CLUB PARTNER: 188BET                                 www.188BET.com
SPONSORSHIPOFFICIAL KIT PROVIDER: REEBOK                                www.reebok.com
SPONSORSHIPOFFICIAL HOTEL PARTNER: DE-VERE GROUP                                        www.devere.co.uk
SPONSORSHIPOFFICIAL BEER PARTNER: CARLING                                 www.carling.com
SPONSORSHIPOFFICIAL SPORTS ENERGY DRINK PARTNER: LUCOZADE                                          www.lucozade.com
SPONSORSHIPOFFICIAL RECRUITMENT PARTNER: PRIME TIME RECRUITMENT                                       www.primetime.co.uk
SPONSORSHIPOFFICIAL CREDIT CARD PARTNER: MBNA EUROPE                                            www.mbna.com
SPONSORSHIPOFFICIAL LOYALTY PARTNER: TEAMCARD                                     www.teamcard.co.uk
SPONSORSHIPOFFICIAL PARTNER OF BOLTON WANDERERS: LASSA TYRES                                             www.lassa.com
SPONSORSHIPOFFICIAL SOLAR ENERGY PARTNER: HANWHA SOLAR                                     www.hanwhasolar.com/
STADIUM  From now on, the stadium is at Horwich where is a town and civilparish within the Metropolitan Borough of Bolton,...
STRATEGICBRAND
SWOT               S                     W       - Have good players    - Have a lot of       for selling and        chang...
BRAND IDENTITYVisualVerbal    MOTTO: Your Club, Your Opinion
BRAND IDENTITYBehavioral
Strategic Bolton Wanderers
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Strategic Bolton Wanderers

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Strategic Bolton Wanderers

  1. 1. BACKGROUND Bolton Wanderers Football Club is an English professional football clubbased in the area of Horwich in the Metropolitan Borough of Bolton, GreaterManchester, England. They began their current spell in the Premier League in2001. Founder members of the Football League, Bolton were a successful cupside in the 1920s, winning the FA Cup three times. The club won the cup afourth time in 1958 thanks to two Nat Lofthouse goals. A leaner spellfollowed, reaching a nadir in 1987 when the club spent a season in theFourth Division. The club regained top-flight status in 1995 after a 15-yearabsence; their current spell in the top division started in 2001. In 2005–06they participated in European competition for the first time, reaching the last32 of the UEFA Cup. Bolton qualified for the 2007–2008 tournament byfinishing 7th in the 2006–07 Premier League season and this time theymanaged to reach the last 16 of the competition. Bolton Wanderers movedto the Reebok Stadium in 1997. Their former home was Burnden Park, wherethey played for 102 years.
  2. 2. BACKGROUND Bolton have spent the highest number of seasons in the top flight withoutwinning the title (the 2010–2011 season was their 72nd, non-consecutive,year in the top flight). The highest position they have achieved in the topflight is third in the Football League First Division on three occasions (1891–1892, 1920–1921 and 1924–1925).
  3. 3. BACKGROUND BADGE UNIFORM
  4. 4. 4P’sPRODUCT• Football Premier League Ranking Number 19
  5. 5. 4P’sPRODUCT Football League Cup• Honors Runners-up: 1995, 2004Second Division/First Division Semi-finalists: 1977, 2000 Champions: 1908–09, 1977–78, 1996–97 FA Charity Shield Runners-up: 1899–1900, 1904–05, 1910– Winners: 1958 11, 1934–35 Football League Trophy Play-off Winners: 1995, 2001 Champions: 1989 Play-off Runners-up: 1999 Runners-up: 1986 Play-off Semi-finalists: 2000 Reserves and OthersThird Division/Second Division Football League War Cup Winners (1) – 1945 Champions: 1972–73 Football League War Cup North Winners (1) – Runners-up: 1992–93 1945 Play-off Runners-up: 1991 FA Premier League Asia Trophy Winners (1) – Play-off Semi-finalists: 1990 2005Fourth Division/Second Division Peace Cup Runners up (1) – 2007 Third: 1987–88 Lancashire Cup Winners (11) – 1886, 1891,FA Cup 1912, 1922, 1925, 1927, 1932, 1934, 1948, Winners: 1923, 1926, 1929, 1958 1988, 1990 Runners-up: 1894, 1904, 1953 Central League Champions – 1955, 1995 Semi-finalists: 1889, 1896, 1915, 1935, 1946, Premier Reserve League North Champions – 2000, 2011 2007
  6. 6. 4P’sPRODUCT• Souvenir and shopping store
  7. 7. 4P’sPRICE • Hospitality • Tickets • Souvenir Price • Shopping Store • Player Price for Sell • Player Price for Buy
  8. 8. 4P’sPLACE• Reebok Stadium • Bolton Central and Online Superstore
  9. 9. 4P’sPROMOTION• Club Membership scheme for the 2011/12 season• Package for seasonal
  10. 10. SPONSORSHIPSHIRT SPONSOR: • 1874–1980: No sponsor. • 1980–1981: Knight Security. • 1981–1982: Bolton Evening News. • 1982–1983: TSB • 1983–1986: HB Electronics. • 1986–1990: Normid Superstore. • 1990–2009: Reebok. • 2009–present: 188BET.KIT MANUFACTURER: • 1874–1975: Unknown • 1975–1976: Bukta • 1976–1988: Umbro • 1988–1993: Matchwinner • 1993–present: Reebok
  11. 11. SPONSORSHIPPRINCIPAL CLUB PARTNER: 188BET www.188BET.com
  12. 12. SPONSORSHIPOFFICIAL KIT PROVIDER: REEBOK www.reebok.com
  13. 13. SPONSORSHIPOFFICIAL HOTEL PARTNER: DE-VERE GROUP www.devere.co.uk
  14. 14. SPONSORSHIPOFFICIAL BEER PARTNER: CARLING www.carling.com
  15. 15. SPONSORSHIPOFFICIAL SPORTS ENERGY DRINK PARTNER: LUCOZADE www.lucozade.com
  16. 16. SPONSORSHIPOFFICIAL RECRUITMENT PARTNER: PRIME TIME RECRUITMENT www.primetime.co.uk
  17. 17. SPONSORSHIPOFFICIAL CREDIT CARD PARTNER: MBNA EUROPE www.mbna.com
  18. 18. SPONSORSHIPOFFICIAL LOYALTY PARTNER: TEAMCARD www.teamcard.co.uk
  19. 19. SPONSORSHIPOFFICIAL PARTNER OF BOLTON WANDERERS: LASSA TYRES www.lassa.com
  20. 20. SPONSORSHIPOFFICIAL SOLAR ENERGY PARTNER: HANWHA SOLAR www.hanwhasolar.com/
  21. 21. STADIUM From now on, the stadium is at Horwich where is a town and civilparish within the Metropolitan Borough of Bolton, in Greater Manchester,England. It is a modern, all-seater stadium with a capacity of 28,723. TheReebok Stadium is named for long-time team sponsor, Reebok.
  22. 22. STRATEGICBRAND
  23. 23. SWOT S W - Have good players - Have a lot of for selling and changing player buying - Lower level Club of - Have a big stadium Premier League O T - Have a lot of - It has more and famous Club in more Channels to England communicate - Fan Club compete their need
  24. 24. BRAND IDENTITYVisualVerbal MOTTO: Your Club, Your Opinion
  25. 25. BRAND IDENTITYBehavioral

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