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On April 26, 2007, famed theoretical physicist Professor Stephen Hawking became the
first disabled person to realize the dream of floating in weightlessness. Hawking’s four minutes in microgravity were the subject of 14 front-page stories, over
2,000 online features (including homepage placements on MSN, AOL, and the
websites of USA Today and The Washington Post), and 1,000 broadcast segments in
82 of the United States’ top 100 media markets (including NBC Nightly News, the
TODAY Show, Good Morning America, and CNN). In total, the story appeared in more
than 200 countries and territories around the world, garnering more than 1,600
placements and >250 million media impressions.
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