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Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
Genesis Entertainment Multicultural Program
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Genesis Entertainment Multicultural Program

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Genesis Entertainment is excited to present a cutting edge …

Genesis Entertainment is excited to present a cutting edge
integrated media and marketing platform that is custom
designed to reach your target.
The Genesis Entertainment concept grew out of Genesis Press – the largest privately owned African American book publisher in the U.S.
Founded in 1963, Genesis Press is the largest publisher of urban romance novels in the United States. For over 25 years they have generated a loyal following of romance fans who read almost 150,000 of
their novels each year. Genesis Press has a catalogue of romantic intellectual property that is unsurpassed and currently unexploited in
video, film or TV.
Genesis Entertainment has developed a way to leverage this asset using 21st century technology embedded within an exciting TV, Online and Retail Event custom platform that has the ability to reach, engage and sell your products to target prospects everywhere. This package offers ROI advantages that will eclipse traditional opportunities.

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  • 1. Genesis Entertainment Vignettes Custom Branded Media Proposal 1
  • 2. Background Genesis Entertainment is excited to present a cutting edge integrated media and marketing platform that is custom designed to reach your target. The Genesis Entertainment concept grew out of Genesis Press – the largest privately owned African American book publisher in the U.S. Founded in 1963, Genesis Press is the largest publisher of urban romance novels in the United States. For over 25 years they have generated a loyal following of romance fans who read almost 150,000 of their novels each year. Genesis Press has a catalogue of romantic intellectual property that is unsurpassed and currently unexploited in video, film or TV. Genesis Entertainment has developed a way to leverage this asset using 21st century technology imbedded within an exciting TV, Online and Retail Event custom platform that has the ability to reach, engage and sell your products to target prospects everywhere. This package offers ROI advantages that will eclipse traditional opportunities. 2
  • 3. Principal Wilbur O. Colom is an eminent attorney and businessman who has used much of his resources in the support of philanthropic works. He is the founding, senior partner of the Colom Law Firm, with offices in Columbus and Jackson, Mississippi and in Atlanta, Georgia. As a young lawyer, barely five years out of law school, he argued Mississippi University for Women vs. Hogan before the Supreme Court, successfully establishing the major precedent abolishing single-sex, state supported education. From there, Mr. Colom has gone on to become a nationally recognized trial lawyer and, during a distinguished twenty-eight year career, has successfully litigated many major cases and protecting the rights of his clients in such diverse proceedings as those involving the drugs Duract and Phen-Fen, the First Family Finance Company, and Kerr- McGee's Forest Products Division. In addition, Mr. Colom is founder--with his wife, Dorothy--and publisher of Genesis Press, one of the oldest and largest African-American owned book publishing houses in the world, and is also President of Genesis Realty Company, whose holdings include the tallest office business tower in northern Mississippi and over 200 apartment units. Through his involvement with MCT Investors he has been a pioneer in establishing satellite telephone systems throughout Central Asia. 3
  • 4. Principal Writing is Tanya Wright’s first passion, yet after graduating from Vassar College, she briefly worked in New York City and relocated to Los Angeles to pursue acting. In Los Angeles, Tanya has enjoyed regular and recurring roles on ground-breaking shows like “24”, “ER”, and the feature film, “The Brothers”. She currently recurs in the role of “Kenya” on the new HBO series “True Blood,” produced by Academy-Award winning writer, Alan Ball. Genesis Entertainment, which was launched in 2007, allows Tanya the ability to employ the full breadth of her talents – acting, writing, directing, and producing -- and even marketing groundbreaking customized media offerings. 4
  • 5. About Genesis Press • Founded in 1964 in Columbus, MI, Genesis Press is the oldest African American owned publisher of romance fiction in the country. • Top Selling Genesis Press Imprints include, Indigo Romance, Indigo Love Spectrum, Indigo Vibe, and others. • Genesis Press sales exceed 2,800,000 annually – each month more than 150,000 copies of Genesis Press novels are sold to an avid fan base. • These paperback novels are sold at major retailers everywhere, including Target, Wal-Mart, Barnes & Noble and Amazon.com 5
  • 6. About Genesis Entertainment • Genesis Entertainment is based in Columbus, Mississippi. Using the vast Genesis Press romance library as an inspiration, GE develops, produces and distributes Custom Romance Vignettes taken from the pages of our popular novels – the core equity of our business. • Genesis Entertainment vignettes are targeted to a broad base of women (and some men) who love the topic of love – whether it is encased in mystery, comedy, drama or intrigue. • Genesis Entertainment has an extremely talented Sales and Marketing arm that specializes in pairing our unique programming opportunities with advertisers who are looking for unique marketing platforms that are effective and can deliver quantifiable results. 6
  • 7. Full Service Collaboration Capabilities • UNIQUE HIGH APPEAL CONTENT -- Access to a library of over 10,000 Genesis Press Romance stories - Own the copyrights - Current, Future and Vintage Novels (dating back to 1962) • CONVENIENCE -- Full service production house for vignettes on site - Work collaboratively with our creative partners - Seamlessly integrate all creative/media online and offline elements • ONE RATE – Covers distribution on BET, BET.com, Online Marketing Elements, and Retail Event Elements • EXCLUSIVITY – Your Genesis Vignette program is ownable, completely customized and exclusively designed to fit your criteria and meet your needs. • MULTI-CHANNEL -- Crosses TV, Internet, and Event Platforms 7
  • 8. The New Digital Marketplace Let’s take a step back and look at the bigger picture 8
  • 9. The New Digital Marketplace • The advent of new technology has ushered in a “screen focused” society • Offline – Online – Event cross platforms proliferate • Web 2.0 promotes interaction; Web 3.0 promotes action! • Marketing costs are lower and more effective due to engagement and viral marketing • Discovery promotes Engagement and Engagements builds communities. • Genesis Entertainment can build a prospect Community based around our Romance Novel Vignettes! 9
  • 10. Ultimately… With the onset of IPTV content will be pushed seamlessly from one device to another PC (Home) IPTV PC (Office) TV DVR Mobile 10
  • 11. Future of Video Broadcast • Subscriptions • Micro-payments Many Distribution Choices • Local Search • Faster Speeds Broadband • Higher Quality Devices • Variety of Content Lengths • New narrative Portable structures Devices QUALITY CHOICES Mobile Video HD 11
  • 12. Future of Video Broadcast • Subscriptions • Micro-payments Many Distribution Choices • Local Search • Faster Speeds Broadband • Higher Quality Devices • Variety of Content Lengths • New narrative Portable structures Devices QUALITY CHOICES Mobile Video HD 11
  • 13. Broadband Penetration has hit Critical Mass More Households now use Broadband than Dial Up 100 75 50 25 0 02 03 04 05 06 07 08 09 10 11 12 20 20 20 20 20 20 20 20 20 20 20 Broadband Penetration by HH Dial Up Penetration by HH 12 Source: eMarketer
  • 14. Our Platform • Customized GE Romance Vignette - Created to fit your needs and meet your criteria • Customized GE Media Platform - Targeted to your customers - Designed to achieve your media objectives • Retail and Online Components – Measure and Track Results 13
  • 15. Why this Marketing Platform Works • Your commercial is imbedded in customized high interest romance based programming that ends with a cliff hanger.... • The vignette drives the viewer to the web where they enter a customized online environment created just for your brand that includes Part II of the cliffhanger. • In addition, this environment includes marketing tools including a click through to your site, promotions, sweepstakes, coupons, product information and a contest to win a subscription to free Genesis Press romance novels. • This program combines the power of broad reach with the measurability and results of digital – with its own built in drive to web. 14
  • 16. Program Detail • Vignette is Customized to highlight your brand and is based on a scene from a Genesis Press Romance novel. Vignettes will be produced by Genesis Entertainment and will air 65 times per quarter: – 5 Airings per Week over 13 Weekes – Average AA Woman 18-49 Rating on BET = 1.56 (Nielsen) – Daytime, EF and Primetime time periods • The planned vignette length is 90 seconds paired with your :30 commercial. Each Vignette is designed to be a cliff hanger that will drive viewers from one location to another (TV to web or web to web). • The vignette drives you to a customized branded landing page designed to meet your specifications. • Additional retail events, ads in the novel jackets or even custom story lines in the books themselves can be integrated into the program. 15
  • 17. The Genesis Romance Vignette Landing Page 16
  • 18. Custom Multi-Channel Platform Customized GE + YOUR Vignette based on Indigo Romance BRAND® Novel Cable TV Online Program Vignette Pt. 1 + Commercial Vignette Pt. 2 – BET.com BET Network: 65 Airings DRIVE 1,200,000 Monthly • 13 Weeks –5x per week TO WEB Unique Visitors • 100 AA Adult W 18-49 GRPs • Customized Online • 8,320M Impressions • Marketing Program • Daytime/Prime/Weekend, Late Nite 17
  • 19. Audience Delivery and Pricing (May Vary Depending on Program) Cable TV • Value = $150K • 65 Spots • Cost = $100K • 8.3M Imps • Target cpm = $12.01 Online • Three Months • Value = $200K • 3.6M Visitors • Cost = $150K • Cpm = $12.50 • 12.0M Imps Total • Value = $350 - $400K • 20.3M Imps • Cost = $250K • Cpm = $12.31 18
  • 20. Custom Program Enhancements • Product Placement in the Video – Products and Situations • Advertising in the Genesis Press book jacket of the month • Ability to click on objects in the video and purchase on your website • Retail Promotions • Radio Tie In with Promotions • Higher TV Weight Levels, if Desired • Longer or Shorter Programs to meet your specifications 19
  • 21. Measure Your Success • Each month Genesis Entertainment will provide you with a tracking report that details: – Total TV audience delivery (GRPs, Impressions) – Total online impressions – Click Throughs back to your website – Other custom measurements, if available • For retail events, we will provide a detailed after action report. • The program is customized to maximize results and ROI while minimizing costs. 20
  • 22. Contact Information Genesis Entertainment 200 Sixth Street North Columbus, Mississippi 39703 (662) 662-244-8944 www.genesis-press.com Sales and Marketing – Adiesa Brown Adiesa@genesis-entertainment.com Vice President, Executive Producer – Tanya Wright 21

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