Getting it Done Strategy Execution http://strategy-execution.blogspot.com

Strategy Execution Process Sustainable Strategy Strategic Direction Executable Strategy Fine-tuned Strategy Output Institutionalization of the process Identification & definition of areas of improvement Development of solution and testing Implementation of solution across all units Activity Challenges the assumption that Strategy comes first, Execution Later Stage Health Check Plan & Pilot Rollout Institutionalization

Strategy Execution: Building Blocks Change Management Minds Path Matrix Communications Attitudes & Climate Change Assessment Measurement Leadership Sponsorship Goal-Setting Follow Through Right Man-Right Job Project Management Progress & Outcomes Estimating Scheduling, WBS Taskforce, MAT Risk Management People Capability Building Leadership Capability Productivity & Flexibility Continuous Improvement Linking HR to Performance Great Place to Work Success of Key Tasks X Impact of Drivers = Success of Strategy Execution Strategic Plan Health Check & Plan Alignment & Measurement - Balanced Scorecard Synergy : Org. Restructuring Systems & Processes Management Control Systems Process Design , Re-engineering Best Practices Standard Operating Procedure IT Strategy & Automation

Projects Done for Small Clients Hotel Residence MSM Ahmedabad Thacker's Hospitality Thanjavur Restaurants NVB Steels Tulip Group Madras Institute of Retail Management Madras Institute of Hotel Management

Sales Strategy Execution Sales SE Sales Management Sales Activity Optimization Sales Performance Management Sales Management Control System SPIN Selling & Systems Incentive Planning Sales force Management Promotion Linked Relationship Acquisition Salesman –Appointments Only Sales Co-ordination & Salesman Diary Management Sales Administration Balanced Scorecard Implementation Variance Analysis, Root Cause Analysis & Improvement Plans Training in Skills – Negotiation Presentation, Proposal Writing etc. Focus & Leadership Commitment Sales Strategy Sales Meeting & Everyday Effectiveness

Distribution Strategy Execution Distribution SE Channel Design & Management Partner Relationship Management Trade Marketing Management Market Selection & Channel Design Distribution Policy Framework Retail Sales Management Control Systems Distributor Appointment & Termination Partner Programme Management Partner Lifecycle Management Partner Performance Management Collaborative Marketing, Sales & Service RCP& Schemes Administration Presence, Position & Presentation Outlet Selection & Share Trade Marketing Audits Distributor Economic Model Training & Capability Development

Operations Strategy Execution Operations SE Total Quality Management Value Chain Management Operations Performance Management Process Design & Reengineering Management Control Systems & Short Interval Control Employee Participation: Kaizen, 5S, Lean etc Automation & Straight Through Processing Supplier & Outsourcing Management New Product Development & Innovation Management Benchmarking & Customer Expectations Balanced Scorecard Implementation Productivity Man loading & Flexibility Training in Problem Solving-Decision Making Focus & Leadership Commitment Six Sigma Projects Operations Forecasting & Planning

Service Strategy Execution Service SE Service Quality Improvement Service Quality Measurement Service Performance Management People Quality Process Quality Product/ Service Design Service Assurance & CRM Request & Complaint Handling: Branches & Call Centre Quality of Written, Website Email & ATM Communications Quality of Customer Acquisition Benchmarking & Customer Expectations Balanced Scorecard Implementation Variance Analysis, Root Cause Analysis & Improvement Plans Training in Problem Solving-Decision Making Focus & Leadership Commitment Automation & Straight Through Processing

Brand Strategy Execution Brand SE Brand Positioning & Communications Brand Experience Management Brand Activation & Dialogue Branding Positioning Options : Trends, Perceptual Mapping Brand Portfolio Analysis Connection Triangle, Personality & Archetypes Brand Vision & Positioning Statement Translation in Service Quality Translation in All Communication Media Translation in Product & Service Improvements/Enhancements Activation Objectives & Idea Selection Activation Implementation Dialogue Programmes Training in Activation & Dialogue Branding Activation Results & Brand Scorecard Brand Change Objective Consumer & Trade Research Brand Equity Scorecard

Human Capital Development Human Capital Development Learning Change Leadership & Strategy Execution Performance & Productivity Management Effectiveness – Team, Personal Team Leadership, Managerial Functional – Sales, Distribution, Service, Brand Building etc. Communication-Negotiation, Tel/Email/Video, Presentation etc. Problem Solving & Decision Making E.g.: Six Hat, Even Swaps, Pareto Attitudes & Capability- Management Climate Study Leadership Assessment & Situational Leadership Change Programme Plan & Pilot& Execution Organizational Restructuring, Competency Mapping etc. Balanced Scorecard Implementation Corporate Arjuna : Great Manager Programme Variance Analysis: Problem Solving-Decision Making Man-loading & Flexibility Analysis Six Sigma, BPR & TQM Methodologies Offsite & Meets : Team Tasks, Visioning , Adventure/ Fun & Bonding etc.

Master Sun Projects Large & Medium Cap Companies

“ You see, all the right things are written in books and research papers. The trick is to ensure that there is no gap between what is written in the books and your vision; from what is happening on the shop-floor and what is going on in the marketplace. That is execution. That is what makes the difference” Mukesh Ambani www.mastersungroup.com [email_address] Sarvajeet : +91 9920803060 Jasravee : +91 9892301590 Office :+91 22 65209702