Master Sun Consulting Profile July 2008

Master Sun Consulting: A Brief Profile

For Business Expansion & Business Turn Around Engagements

Not For ‘Business As Usual’ Engagements

Master Sun Consulting Difference

Connect vision with execution. We specialize in execution

We focus on achieving Progress & Outcomes and not on writing reports

Accountable, deliver measurable financial results

End-to-end execution solutions provider along with partners

From Outsourcing to Pure Consulting, Fund Raising to IT

Put our money where our mouth is

For Long Term Projects open to low fees & high profit share

Focus on the building blocks of the organization

Processes, Systems, Practices & Procedures

Create a joint venture with the client’s management team

Steering Committee, Risk Management, Task Force

Work both top-down, bottom-up

Senior management to field staff. CEO to ‘Peon’

Cohesive strategy for integrating people

Competencies, Culture, Attitudes to Workplace

Services Description Time Terms Strategic Planning

Strategic Business Plan

Business Planning

Feasibility & Market Study

3 Months Fixed Fees Strategy Execution

Business Plan Execution

Specific Functional Execution: Brand & Marketing , Operations & Service , Sales & Distribution

Business Development & Management Contract : Assets, Channels , Processes & SBUs

6 Months & Above Fixed Fees+ Profit Share (after 6 Months) Capability Development

Soft Skills & Functional Skills Training

Team Building Offsite & Events

Advanced Leadership Training

(with JeMM, Canada)

2 Days & Above Fixed Fee

Strategy Execution (SE) : Likely Benefits Indicator Improvement Range Sales Volume 5-25% Turnover 5-30% Capacity Utilisation 15-50% Productivity 20-50% Process Efficiency 5-15% TAT Performance 5-40% Margin 5-20% Overhead 5-40% Yield/Quality 5-25% Indicator Improvement Range WIP 10-30% Overtime 20-60% Warranty Costs 15-20% Labour 5-20% Indirect Overheads 15-25% Time to Market 25-35% Brand Indicators 5-25% Throughput 15-40% New Product Development 10-20%

Strategy Execution Process Sustainable Strategy Strategic Direction Executable Strategy Fine-tuned Strategy Output Institutionalization of the process Identification & definition of areas of improvement Development of solution and testing Implementation of solution across all units Activity Challenges the assumption that Strategy comes first, Execution Later Stage Health Check Plan & Pilot Rollout Institutionalization

Strategy Execution: Building Blocks Change Management Minds Path Matrix Communications Attitudes & Climate Change Assessment Measurement Leadership Sponsorship Goal-Setting Follow Through Right Man-Right Job Project Management Progress & Outcomes Estimating Scheduling, WBS Taskforce, MAT Risk Management People Capability Building Leadership Capability Productivity & Flexibility Continuous Improvement Linking HR to Performance Great Place to Work Success of Key Tasks X Impact of Drivers = Success of Strategy Execution Strategic Plan Health Check & Plan Alignment & Measurement - Balanced Scorecard Synergy : Org. Restructuring Systems & Processes Management Control Systems Process Design , Re-engineering Best Practices Standard Operating Procedure IT Strategy & Automation

Managing Partner -Sarvajeet Chandra Organizations Worked For : ICICI Bank, Renoir Consulting (UK), Baazee.com ( now Ebay), Ogilvy & Mather Sales & Distribution Operations/ Service Quality Brand Building Capability Development FMCG/Retail ITC( ITD Division) Eveready Travelport MSM Eveready Kodak Shringar Cinema (Fame) Infrastructure , Industrial & Real Estate Saurashtra Cement VNC Group Tata Steel Lavendor Group Mandala Asset Solutions Lion Group Tata Steel VNC Group Gujarat Glass Saurashtra Cement Pidilite (Fevicol, Fevikwik, Fevistik) VNC Group Tata Steel Textile, Leather & Commodities Tata International Indo Rama Texmaco Group Laxmi Machine Works Tata International ITC (IBD Division) World Gold Council Banking, Media, IT, Hospitality & Others Xenos Blue Star Cidade de Goa ICICI Bank Thanjavur Hotel Residence Cidade de Goa STAR TV EBay India MIHMCT Vizualize LBi India Systime JW Mariott GTL Limited BST-Sayona

Profile of Partners – Jasravee Kaur Organizations Worked For : Lowe Lintas, Percept Group, Research International, AC Nielsen ORG Marg FMCG Retail Media, Banking & Others Marketing & Brand Management Hindustan Unilever (Lifebuoy Hamam Fair & Lovely Kisan Annapurna Liril Dove Lux) Camlin Old Spice Coca Cola Unilever Thailand Unilever Brazil Fame Adlabs Pantaloon Central Essar Petro Retailing Welspun Spaces Bank of Baroda Sahara One STAR Rediff.com CNN FedEx VNC Group (Bestarc Bestfence Bestwire) ITC IBD Saurashtra Cement Tata Wiron Training in Marketing/Brand Management Xaviers Institute of Communications North Point Lintas School

Master Sun Projects Large & Medium Cap Companies

Projects Done for Small Clients Hotel Residence MSM Ahmedabad Thacker's Hospitality Thanjavur Restaurants NVB Steels Tulip Group Madras Institute of Retail Management Madras Institute of Hotel Management

Master Sun Consulting : Some of the Current Projects

Client : Asset Management & Investment Banking Firm, Sydney

Master Sun Value Add: Marketing ,Sales & Deal Execution Support for FDI in Real Estate Projects

Creating a sizable deal flow of FDI complaint projects for fund raising

Preliminary evaluation of projects for viability. Sales support for the project till contract signoff

Market & Feasibility Analysis for clients like the Tata Group

Client : Top 5 Welding Products & Steel Products Company, South India

Master Sun Value Add : Business Transformation - Strategy Execution Programme

Building strategy, skills & implementation support in Sales & Distribution, Manufacturing, Brand Management & HR

Development of diverse business & product streams

5 fold increase in turnover since the last three years

Client : Top 5 Movie Exhibition Company, Mumbai

Master Sun Value Add : Driving a Training & Development Programme targeted to drive better performance management, higher cross-selling & up-selling , better customer service

Client : Top 5 Travel Company, Mumbai

Master Sun Value Add: Franchising & Retail Channel Creation & Management

Setting up & managing the franchising channel . Preliminary evaluation of projects for viability

Currently ranks as Top 20 Franchising Opportunities according to the Franchising India magazine

Interesting Projects Done By Partners

Client : Leading Indian Private Bank

Service Transformation Programme focusing on Service Measurement & Improvement Initiatives. Saved at least 4 Crores in Complaint Costs

Client : Leading Indian Multinational Steel Company

Marketing Transformation Programme : Design , Implementation of a Retail Distribution System for a commodity steel product & turning it to a 500 Crore Brand

Client : Leading Indian Diversified Group (Cigarettes, Foods, Trading etc.)

Business Analysis & Recommendations for the Foods Business & e-Choupals

Client : Leading Indonesian Textile Giant

Operations Transformation resulting in Benchmark Quality & Productivity Levels & Saving of USD 6 Million

Client : Leading Indian Retail Giant

Product & Brand Strategy for various retail formats & brands. Communications Planning & Campaign

Client : Leading Multinational FMCG Giant

Brand Strategy, Brand Migration , Brand Portfolio, Marketing Research & Communications for following Categories : Personal Wash, Skincare, Foods, Commodities, Hair Care, Beverages

Client :Leading eCommerce Company

Brand Launch, Category Management & Innovations to create higher awareness & spends

Sales Strategy Execution Sales SE Sales Management Sales Activity Optimization Sales Performance Management Sales Management Control System SPIN Selling & Systems Incentive Planning Sales force Management Promotion Linked Relationship Acquisition Salesman –Appointments Only Sales Co-ordination & Salesman Diary Management Sales Administration Balanced Scorecard Implementation Variance Analysis, Root Cause Analysis & Improvement Plans Training in Skills – Negotiation Presentation, Proposal Writing etc. Focus & Leadership Commitment Sales Strategy Sales Meeting & Everyday Effectiveness

Distribution Strategy Execution Distribution SE Channel Design & Management Partner Relationship Management Trade Marketing Management Market Selection & Channel Design Distribution Policy Framework Retail Sales Management Control Systems Distributor Appointment & Termination Partner Programme Management Partner Lifecycle Management Partner Performance Management Collaborative Marketing, Sales & Service RCP& Schemes Administration Presence, Position & Presentation Outlet Selection & Share Trade Marketing Audits Distributor Economic Model Training & Capability Development

Operations Strategy Execution Operations SE Total Quality Management Value Chain Management Operations Performance Management Process Design & Reengineering Management Control Systems & Short Interval Control Employee Participation: Kaizen, 5S, Lean etc Automation & Straight Through Processing Supplier & Outsourcing Management New Product Development & Innovation Management Benchmarking & Customer Expectations Balanced Scorecard Implementation Productivity Man loading & Flexibility Training in Problem Solving-Decision Making Focus & Leadership Commitment Six Sigma Projects Operations Forecasting & Planning

Service Strategy Execution Service SE Service Quality Improvement Service Quality Measurement Service Performance Management People Quality Process Quality Product/ Service Design Service Assurance & CRM Request & Complaint Handling: Branches & Call Centre Quality of Written, Website Email & ATM Communications Quality of Customer Acquisition Benchmarking & Customer Expectations Balanced Scorecard Implementation Variance Analysis, Root Cause Analysis & Improvement Plans Training in Problem Solving-Decision Making Focus & Leadership Commitment Automation & Straight Through Processing

Brand Strategy Execution Brand SE Brand Positioning & Communications Brand Experience Management Brand Activation & Dialogue Branding Positioning Options : Trends, Perceptual Mapping Brand Portfolio Analysis Connection Triangle, Personality & Archetypes Brand Vision & Positioning Statement Translation in Service Quality Translation in All Communication Media Translation in Product & Service Improvements/Enhancements Activation Objectives & Idea Selection Activation Implementation Dialogue Programmes Training in Activation & Dialogue Branding Activation Results & Brand Scorecard Brand Change Objective Consumer & Trade Research Brand Equity Scorecard

Human Capital Development Human Capital Development Learning Change Leadership & Strategy Execution Performance & Productivity Management Effectiveness – Team, Personal Team Leadership, Managerial Functional – Sales, Distribution, Service, Brand Building etc. Communication-Negotiation, Tel/Email/Video, Presentation etc. Problem Solving & Decision Making E.g.: Six Hat, Even Swaps, Pareto Attitudes & Capability- Management Climate Study Leadership Assessment & Situational Leadership Change Programme Plan & Pilot& Execution Organizational Restructuring, Competency Mapping etc. Balanced Scorecard Implementation Corporate Arjuna : Great Manager Programme Variance Analysis: Problem Solving-Decision Making Man-loading & Flexibility Analysis Six Sigma, BPR & TQM Methodologies Offsite & Meets : Team Tasks, Visioning , Adventure/ Fun & Bonding etc.

“ You see, all the right things are written in books and research papers. The trick is to ensure that there is no gap between what is written in the books and your vision; from what is happening on the shop-floor and what is going on in the marketplace. That is execution. That is what makes the difference” Mukesh Ambani www.mastersun.in [email_address] Sarvajeet : +91 9920803060 Jasravee : +91 9892301590 Office :+91 22 65209702