Half Truths About Customers used during Strategy Development. Exposed during Strategy Implementation

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Laurent Bouty, Managing Partner at LEADINGWORLDS, added this to the group Marketing Performance
Jakethedog favorited this 10 months ago
Tags role in customer strategy
pkbalyan favorited this 10 months ago
Sarvajeet Chandra, Specialist in Strategy, Execution, Sales & Marketing at Master Sun Consulting, added this to the group Strategy Execution

Half-Truths About Customers During Strategy Formulation Exposed During Strategy Implementation http://flickr.com/photos/sovietuk/1878443254/
Half-Truth 1 :Customers are in blind love with their brands . Will move to another product category or product mix with the brand http://flickr.com/photos/81869139@N00/304804805/
Half-Truth 2 :Customers come as a marriage gift or dowry. If a company acquires a brand they will acquire all the customer relationships
Half-Truth 3 :Customers love big size . Customers of a small brand will feel priveleged to join the fold of a big brand
Half-Truth 4 : Customers love siblings , cousins etc . Customers loyal to a brand, will be inclined to buy other company brands http://flickr.com/photos/mareen/752734261/
Half-Truth 5 :Customers are bozos. Build it, they will come
Half-Truth 6 :Customers love a brand more, more than the brand loves the customer. . http://flickr.com/photos/fatty_cyp/1478981571/
Half-Truth 7 :Customers are sitting ducks. They are just dying for someone to cross sell & up sell http://flickr.com/photos/daisybaxter/2715626440/
Half-Truth 8 :Customer is a moron, she is not my wife
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