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Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
Franchising Strategy Execution Programme
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Franchising Strategy Execution Programme

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  • 1. Franchising Strategy &Franchising Strategy &Execution ProgrammeExecution ProgrammeSnapshot of Methodology with some aspects ofSnapshot of Methodology with some aspects ofprogramme explained in Detailprogramme explained in Detail
  • 2. Franchising ProgrammeFranchising ProgrammeImplementation: PhasesImplementation: PhasesSustained StrategySustained StrategyStrategic DirectionStrategic DirectionStrategicGuidelinesStrategicGuidelinesStrategyStrategyStageOutputInstitutionalizationof the processInstitutionalizationof the processAS-IS Analysis andDefining of StrategyAS-IS Analysis andDefining of StrategyDevelopment ofsolution andtestingDevelopment ofsolution andtestingImplementation ofsolution across allunitsImplementation ofsolution across allunitsActivityConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinitionWe arehere
  • 3. Franchisee Management ProcessFranchisee Management Process Level 2 Process – DefinitionLevel 2 Process – DefinitionConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinitionProductPortfolioChannelStrategyMarketClassificationOpportunityPromotion
  • 4. Franchising ImplementationFranchising ImplementationProgrammeProgramme Level 2 Process – DevelopmentLevel 2 Process – DevelopmentConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinitionEvaluation &SelectionProcessFranchiseeValuePropositionFranchisee ROIFranchiseePoliciesInductionTrainingTakeoff ManualFranchiseeTakeoffProcessEnquiryManagement &ConversionFranchiseePerformanceManagementNew ProductLaunchesPromotion &Other SupportPartnerRelationshipManagement
  • 5. Franchising ImplementationFranchising ImplementationProgramme ExampleProgramme Example Level 2 Process – DevelopmentLevel 2 Process – DevelopmentConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinitionEvaluation &SelectionProcessFranchiseeValuePropositionFranchisee ROIFranchiseePoliciesInductionTrainingTakeoff ManualFranchiseeTakeoffProcessEnquiryManagement &ConversionFranchiseePerformanceManagementNew ProductLaunchesPromotion &Other SupportPartnerRelationshipManagement
  • 6. Successful FranchiseeSuccessful Franchisee A successful XYZ Company Franchisee can be defined asA successful XYZ Company Franchisee can be defined assomeone who meets the following three criteria:someone who meets the following three criteria: Maximizes the profit potential of their business.Maximizes the profit potential of their business. Part of thisPart of thisrequires building strong sales team since institutional sales is arequires building strong sales team since institutional sales is acritical part of our business. A XYZ Company Franchisee alsocritical part of our business. A XYZ Company Franchisee alsoneeds to control their business costs, since travel is a low marginneeds to control their business costs, since travel is a low marginbusiness.business. Ensures all customers have a great experience every time.Ensures all customers have a great experience every time. TheThelong-term profitability of a XYZ Company Franchiseelong-term profitability of a XYZ Company Franchisee’s business’s businessand the goodwill of the franchise brand both depend on building aand the goodwill of the franchise brand both depend on building abase of loyal, satisfied repeat customers.base of loyal, satisfied repeat customers. Comfortable adopting the role of XYZ Company Franchisee.Comfortable adopting the role of XYZ Company Franchisee. ThisThismeans the person will participate constructively in the franchisemeans the person will participate constructively in the franchiseprogram, attend meetings and engage with other XYZ Companyprogram, attend meetings and engage with other XYZ CompanyFranchisees and the XYZ Company team.Franchisees and the XYZ Company team.
  • 7. The Four UThe Four U’s of Unsuitable Franchisee’s of Unsuitable Franchisee XYZ CompanyXYZ Company’s selection procedures and criteria should weed’s selection procedures and criteria should weedout XYZ Company Franchisees with theout XYZ Company Franchisees with the 4 U’s4 U’s i.e. franchiseesi.e. franchiseeswho arewho are Under-preparedUnder-prepared Under-capitalizedUnder-capitalized Unsuited temperamentallyUnsuited temperamentally HavingHaving Unrealistic expectationsUnrealistic expectations of what running a business wasof what running a business wasreally likereally like
  • 8. Lead throughEmailLead ThroughPhoneLead toXYZ Company’sOfficeLead throughReferralLeadManagementSystemSystem GeneratedEnquiryForm SentInvestmentCapabilityAbove 1.5LakhPhone Callto AccessWillingnessSuitable &WillingProceedTo SiteEvaluation ProcessReport onLead FunnelForm FilledClosedIn LMSClosedin LMSN YYNYNSuitableYNPre-SelectionPre-SelectionLeadLeadManagementManagementProcessProcess
  • 9. Enquiry & Application FormEnquiry & Application Form This asks candidates detailed questions relating to their family situation, backgroundThis asks candidates detailed questions relating to their family situation, backgroundexperience, intentions about the business and financial capability. The enquiry formexperience, intentions about the business and financial capability. The enquiry formproduces a detailed report on the candidateproduces a detailed report on the candidate providing an overview of their initial suitabilityproviding an overview of their initial suitability as well as alerting the XYZ Company to anyas well as alerting the XYZ Company to any “red flags” which deserve closer attention.“red flags” which deserve closer attention. Some of the Key Information Sourced isSome of the Key Information Sourced is Current Monthly IncomeCurrent Monthly Income Maximum Investment in XYZ Company FranchiseeMaximum Investment in XYZ Company Franchisee Current Profession & DesignationCurrent Profession & Designation How soon can you start if selectedHow soon can you start if selected Population of your city/townPopulation of your city/town Tell us about your business experienceTell us about your business experience Tell us about your educational qualifications or skillsTell us about your educational qualifications or skills Tell us why you are interested in becoming a XYZ Company Franchisee?Tell us why you are interested in becoming a XYZ Company Franchisee? How did you hear about XYZ Company?How did you hear about XYZ Company? Do you have secondary income from to cover your financial needs during a start up period?Do you have secondary income from to cover your financial needs during a start up period? Do you have others who will PARTNER with you in the business? Who are they?Do you have others who will PARTNER with you in the business? Who are they? Please mention educational background and current income of PARTNERS?Please mention educational background and current income of PARTNERS? When do you anticipate you would want to launch you new business?When do you anticipate you would want to launch you new business? Do you have Regional space available? How many square feet? Whether your own /lease /rent?Do you have Regional space available? How many square feet? Whether your own /lease /rent? TERRITORY YOU DESIRE: Please describe the geographical location where you would like aTERRITORY YOU DESIRE: Please describe the geographical location where you would like afranchise? If in a City with above 5 Lakhs people, mention specific areas in the City you arefranchise? If in a City with above 5 Lakhs people, mention specific areas in the City you areinterested ininterested in
  • 10. Triangulation Selection ProcessTriangulation Selection Process Selection uses a process known as "triangulation". This involvesSelection uses a process known as "triangulation". This involvesseeking at least three sources of information about aseeking at least three sources of information about acandidate. Scientists often use triangulation in their researchcandidate. Scientists often use triangulation in their researchto check the validity of their conclusions. They do this byto check the validity of their conclusions. They do this byseeking information on a problem from three different angles.seeking information on a problem from three different angles.If the feedback is consistent they know they are in the rightIf the feedback is consistent they know they are in the righttrack.track. Check 1Check 1 : A Detailed Application Form: A Detailed Application Form Check 2Check 2 : Site Visit & Observations. (40 Points): Site Visit & Observations. (40 Points) Check 3Check 3 : Structured Behavioural Assessment based on Interview: Structured Behavioural Assessment based on Interview& Self-Assessment Questionnaire of the candidate (60 Points& Self-Assessment Questionnaire of the candidate (60 Points
  • 11. Site Visit & Observations (40 Points)Site Visit & Observations (40 Points) This Check is based on actual site visit and observations. This is based on evidence rather than just personal bias or gut feel.This Check is based on actual site visit and observations. This is based on evidence rather than just personal bias or gut feel.Another method of gaining good information on a candidate is to talk with references and people who know the candidateAnother method of gaining good information on a candidate is to talk with references and people who know the candidatewell. A copy of Site Visit Assessment is attached in Annexure 2. The Maximum Score in Site Assessment is 40 Pointswell. A copy of Site Visit Assessment is attached in Annexure 2. The Maximum Score in Site Assessment is 40 Points Some of the key things assessed in a site visit are:Some of the key things assessed in a site visit are: Territory SuitabilityTerritory Suitability Size Potential of Franchisee TerritorySize Potential of Franchisee Territory Presence of Big Travel Agent/ Company in NeighbourhoodPresence of Big Travel Agent/ Company in Neighbourhood Location SuitabilityLocation Suitability Regional Space LocationRegional Space Location Regional Space FrontageRegional Space Frontage Regional Shop OwnershipRegional Shop Ownership Financial Health & Provisions of FranchiseeFinancial Health & Provisions of Franchisee Current Assets OwnedCurrent Assets Owned Provision for Working CapitalProvision for Working Capital Secondary Source of IncomeSecondary Source of Income Relevant Professional SkillsRelevant Professional Skills Sales ExperienceSales Experience Current Personal and Professional NetworkCurrent Personal and Professional Network Handling of TeamHandling of Team Comfort with IT, Computers & InternetComfort with IT, Computers & Internet Suitable BackgroundSuitable Background Age Group of FranchiseeAge Group of Franchisee Educational background of the FranchiseeEducational background of the Franchisee Self Employment/Business ExperienceSelf Employment/Business Experience Company Structure / Partnership structureCompany Structure / Partnership structure Market Reputation/ Reference CheckMarket Reputation/ Reference Check Positive & Progressive AttitudePositive & Progressive Attitude Willingness to focus on Corporate SalesWillingness to focus on Corporate Sales Attitude towards business: Opportunistic, Transactional, Relationship, Extended EnterpriseAttitude towards business: Opportunistic, Transactional, Relationship, Extended Enterprise Fitness with the vision: Poor, Somewhat Aligned, Aligned, Ahead of timeFitness with the vision: Poor, Somewhat Aligned, Aligned, Ahead of time
  • 12. Structured Behavioural Interview &Structured Behavioural Interview &Candidate Self-Assessment (60 Points)Candidate Self-Assessment (60 Points) This Final Check should be based on a structured behavioural interview and observations of a candidateThis Final Check should be based on a structured behavioural interview and observations of a candidatebased on evidence rather than just personal bias or gut feel. This information can then be quantifiedbased on evidence rather than just personal bias or gut feel. This information can then be quantifiedusing a rating scale which defines what low, average and high behaviours look like in practice. (This typeusing a rating scale which defines what low, average and high behaviours look like in practice. (This typeof rating scale is called a Behavioural Anchored Rating Scale or BARS and has been shown by research toof rating scale is called a Behavioural Anchored Rating Scale or BARS and has been shown by research tobe the most accurate way of assessing people).be the most accurate way of assessing people). The candidate needs to be assessed for profiled during the interview stage on the followingThe candidate needs to be assessed for profiled during the interview stage on the followingpsychographic criteria. He needs to be administered a self assessment test which is attached inpsychographic criteria. He needs to be administered a self assessment test which is attached inAnnexure 2. His self assessment is tallied with answers during the interview.Annexure 2. His self assessment is tallied with answers during the interview. The overall score is based on average of his self assessment score (20 Points) & Interview score (40The overall score is based on average of his self assessment score (20 Points) & Interview score (40Points) evaluating the same attributes.Points) evaluating the same attributes. Cope with the isolation of self-employmentCope with the isolation of self-employment Exercise self-disciplineExercise self-discipline Work long hours under pressureWork long hours under pressure Learn from failuresLearn from failures Compete with self-imposed standardsCompete with self-imposed standards Take unpopular decisionsTake unpopular decisions Resist impetuous or emotional behaviourResist impetuous or emotional behaviour Take a balanced view of eventsTake a balanced view of events Tolerate uncertaintyTolerate uncertainty Accept adviceAccept advice Demonstrate financial viabilityDemonstrate financial viability Demonstrate support of familyDemonstrate support of family Demonstrate enterprise backgroundDemonstrate enterprise background Demonstrate profit motivationDemonstrate profit motivation Demonstrate sales orientationDemonstrate sales orientation Demonstrate receptiveness towards XYZ Companys trainingDemonstrate receptiveness towards XYZ Companys training Demonstrate growth orientationDemonstrate growth orientation Demonstrate a favourable attitude towards task delegationDemonstrate a favourable attitude towards task delegation Take the long-term viewTake the long-term view Demonstrate belief that individuals can make things happenDemonstrate belief that individuals can make things happen
  • 13. Franchising ImplementationFranchising ImplementationProgrammeProgramme Level 2 Process – DevelopmentLevel 2 Process – DevelopmentConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinitionEvaluation &SelectionProcessFranchiseeValuePropositionFranchisee ROIFranchiseePoliciesInductionTrainingTakeoff ManualFranchiseeTakeoffProcessEnquiryManagement &ConversionFranchiseePerformanceManagementNew ProductLaunchesPromotion &Other SupportPartnerRelationshipManagement
  • 14. Franchising Policy - TerritoryFranchising Policy - Territory To ensure smooth working, a designated territory will beTo ensure smooth working, a designated territory will beassigned to each Franchisee.assigned to each Franchisee. The Franchisee will be given an option to sell to the generalThe Franchisee will be given an option to sell to the generalpublic and / or corporate sector.public and / or corporate sector. The Franchisee who has been given an option to sell toThe Franchisee who has been given an option to sell tocorporate sector only will not sell to the general public andcorporate sector only will not sell to the general public andvice versa.vice versa. Under no circumstances will a Franchisee sell to corporateUnder no circumstances will a Franchisee sell to corporatecustomers, who are directly served by the Franchisorcustomers, who are directly served by the Franchisor’s sales’s salesteam.team. The Franchisor reserves the right to redefine any territoryThe Franchisor reserves the right to redefine any territoryand appoint another Franchisee in the redefined territory.and appoint another Franchisee in the redefined territory.
  • 15. Franchising Policy - ExclusivityFranchising Policy - Exclusivity The Franchisee shall not deal in any competing productThe Franchisee shall not deal in any competing productdirectly or indirectly and the Franchisee shall not promote anydirectly or indirectly and the Franchisee shall not promote anycompeting product directly or indirectly.competing product directly or indirectly. The Franchisee shall not share its physical assets with anyThe Franchisee shall not share its physical assets with anyother competing product.other competing product. The Franchisee shall not share competing products, on which itThe Franchisee shall not share competing products, on which ithas direct or indirect control.has direct or indirect control. The Franchisee shall not enter into any partnership or have aThe Franchisee shall not enter into any partnership or have asister Franchisee/ concern for distributing competingsister Franchisee/ concern for distributing competingproducts.products. The Franchisee shall not disclose the names and addresses toThe Franchisee shall not disclose the names and addresses toany person outside his firm or Franchisor and especially toany person outside his firm or Franchisor and especially toany competitor of the Franchisor.any competitor of the Franchisor.
  • 16. Franchising Policy – Information VisibilityFranchising Policy – Information Visibility The Franchisee will provide complete and full visibility ofThe Franchisee will provide complete and full visibility ofinformation on the market, customers, consumption patterns,information on the market, customers, consumption patterns,competitor products, accounting policies and records in all hiscompetitor products, accounting policies and records in all hispremises to Franchisor, Franchisorpremises to Franchisor, Franchisor’s managers and executives.’s managers and executives. The Franchisor reserves the right to audit the franchiseeThe Franchisor reserves the right to audit the franchisee’s’sbook of accounts, for which full co-operation shall bebook of accounts, for which full co-operation shall beextended by the Franchisee.extended by the Franchisee. The Franchisor reserves the right to audit the salesThe Franchisor reserves the right to audit the salesmanagement system, performance management system andmanagement system, performance management system andother system by Franchisorother system by Franchisor’s staff/ third party without prior’s staff/ third party without priorpermission or notice.permission or notice.
  • 17. Franchising Policy- MerchandisingFranchising Policy- Merchandising Keep the minimum required retail space dedicated to theKeep the minimum required retail space dedicated to theFranchisor.Franchisor. Keep the communication and office infrastructure (computer,Keep the communication and office infrastructure (computer,internet, office etc) in working condition as per the norms setinternet, office etc) in working condition as per the norms setby the Franchisor to meet the desired service level.by the Franchisor to meet the desired service level. A detailed merchandising norms booklet will be distributed forA detailed merchandising norms booklet will be distributed forproper adherence. The Franchisee needs to ensure that allproper adherence. The Franchisee needs to ensure that allmerchandising norms like placement of glow-sign, flex,merchandising norms like placement of glow-sign, flex,banners, poster etc. are followed.banners, poster etc. are followed. No competitorNo competitor’s product information, merchandising etc.’s product information, merchandising etc.should be present in the franchisee’s outlet.should be present in the franchisee’s outlet. The merchandising norms of the FranchisorThe merchandising norms of the Franchisor’s partners need to’s partners need tobe followed. However preference will be given to thebe followed. However preference will be given to theFranchisor’s merchandising norms incase of limited spaceFranchisor’s merchandising norms incase of limited spaceresources etc.resources etc.
  • 18. Franchising Policy- Min. Sales &Franchising Policy- Min. Sales &PerformancePerformance The contract is based upon the Franchisee commitments of aThe contract is based upon the Franchisee commitments of aminimum quantity of sales per quarter and per year.minimum quantity of sales per quarter and per year. Different schemes of franchisees will be given a minimum target forDifferent schemes of franchisees will be given a minimum target forsales per quarter and per year.sales per quarter and per year. The Franchisee will work towards business growth every year.The Franchisee will work towards business growth every year. Through mutual discussions franchisees will arrive at growth targetsThrough mutual discussions franchisees will arrive at growth targetsfor sales in their territory. It will be the obligation of the Franchiseefor sales in their territory. It will be the obligation of the Franchiseeto exceed these targets.to exceed these targets. The Franchisee will appoint executives to promote the sale of theThe Franchisee will appoint executives to promote the sale of theFranchisorFranchisor’s products as per the norms set up by the Franchisor.’s products as per the norms set up by the Franchisor.These norms are determined by Scheme of Franchisee opted for.These norms are determined by Scheme of Franchisee opted for. The Franchisee will strictly implement the sales management systemThe Franchisee will strictly implement the sales management systemadopted by the Franchisor.adopted by the Franchisor. The Franchisee will share the promotional cost incurred for theThe Franchisee will share the promotional cost incurred for thepromotion in his territory, except for the launch promotion.promotion in his territory, except for the launch promotion. The Franchisee shall maintain the confidentiality of the transactionsThe Franchisee shall maintain the confidentiality of the transactionscarried out with the Franchisor.carried out with the Franchisor. Performance against franchiseePerformance against franchisee’s commitments of sale will be’s commitments of sale will bereviewed every year and will be one of the criteria for renewal ofreviewed every year and will be one of the criteria for renewal ofcontracts for Franchisee relationship.contracts for Franchisee relationship.
  • 19. Franchising ImplementationFranchising ImplementationProgrammeProgramme Level 2 Process – DevelopmentLevel 2 Process – DevelopmentConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinitionEvaluation &SelectionProcessFranchiseeValuePropositionFranchisee ROIFranchiseePoliciesInductionTrainingTakeoff ManualFranchiseeTakeoffProcessEnquiryManagement &ConversionFranchiseePerformanceManagementNew ProductLaunchesPromotion &Other SupportPartnerRelationshipManagement
  • 20. Franchisee Takeoff ManualFranchisee Takeoff Manual Primary Objectives of Franchisee Takeoff ManualPrimary Objectives of Franchisee Takeoff Manual Provide a thoroughly detailed description of your businessProvide a thoroughly detailed description of your business Written clearly and simply enough to be usableWritten clearly and simply enough to be usable Franchise Operations Manual contains the followingFranchise Operations Manual contains the following Pre-openingPre-opening Franchisees responsibilitiesFranchisees responsibilities Franchise administrationFranchise administration Franchise marketing and promotionFranchise marketing and promotion Franchise operations.Franchise operations.
  • 21. Take Off Manual Chapter IndexTake Off Manual Chapter Index1. Pre-Opening Time Table1. Pre-Opening Time Table2. Recruiting for XYZ Company Franchise2. Recruiting for XYZ Company Franchise3. Start-up Expenses & Managing Finance3. Start-up Expenses & Managing Finance4. Start Selling on Day 1 : Software Products4. Start Selling on Day 1 : Software Products5. Start Prospecting on Day 1 : Corporate Products5. Start Prospecting on Day 1 : Corporate Products6. Franchise Orientation Training6. Franchise Orientation Training7. Managing & Reviewing Performance from Day 17. Managing & Reviewing Performance from Day 18. Planning for a Launch8. Planning for a Launch9. Branding & Doing up the Outlet9. Branding & Doing up the Outlet
  • 22. Sample Topic – Pre Opening PlanSample Topic – Pre Opening Plan Week OneWeek One Congratulations!!Congratulations!! Sign Franchise AgreementSign Franchise Agreement SupportSupport :: XYZ Company HOLIDAYS ManagementXYZ Company HOLIDAYS Management Sign separate agreement with other partners like SuvidhaSign separate agreement with other partners like Suvidha SupportSupport : Franchisee Business Development Manager (FBDM): Franchisee Business Development Manager (FBDM) Register for the NextRegister for the Next “XYZ Company HOLIDAYS Orientation Training”“XYZ Company HOLIDAYS Orientation Training” See TrainingSee Training XYZ CompanyXYZ CompanyHOLIDAYSHOLIDAYS SupportSupport : FBDM: FBDM Start looking for office space/contact a commercial broker according to XYZ Company guidelinesStart looking for office space/contact a commercial broker according to XYZ Company guidelines(in case the space is not available)(in case the space is not available) Apply for a Company Registration (in case company is not registered)Apply for a Company Registration (in case company is not registered) Apply for PAN, Service Tax , TDS & other registrationsApply for PAN, Service Tax , TDS & other registrations Week TwoWeek Two Insure All Licensing and Code Requirement Have Been MetInsure All Licensing and Code Requirement Have Been Met Start Interviewing Potential StaffStart Interviewing Potential Staff Support provided by FBDM for recruiting Corporate Sales ExecutiveSupport provided by FBDM for recruiting Corporate Sales Executive Week ThreeWeek Three Shortlist & Finalize Office Space OptionsShortlist & Finalize Office Space Options DiscussionDiscussion : Franchisee Business Development Manager (FBDM): Franchisee Business Development Manager (FBDM) Shortlist & Finalize Corporate Sales ExecutiveShortlist & Finalize Corporate Sales Executive DiscussionDiscussion : Franchisee Business Development Manager (FBDM): Franchisee Business Development Manager (FBDM) Shortlist & Finalize Counter StaffShortlist & Finalize Counter Staff Week FourWeek Four Find all necessary AccountingFind all necessary Accounting Sign Lease/ Acquire Office SpaceSign Lease/ Acquire Office Space Give offer letter to staffGive offer letter to staff Order for Communications Hardware Office InfrastructureOrder for Communications Hardware Office Infrastructure Guidelines provided by FOEGuidelines provided by FOE
  • 23. Sample Topic – Pre Opening PlanSample Topic – Pre Opening Plan Week FiveWeek Five Order Telephone and InternetOrder Telephone and Internet Open Company Bank Accounts (in case not opened )Open Company Bank Accounts (in case not opened ) Order Exterior Signage, Merchandising, Brochure & Branding SignageOrder Exterior Signage, Merchandising, Brochure & Branding Signage Support : FOESupport : FOE Order Business Cards & Email IDOrder Business Cards & Email ID Support : FOESupport : FOE Week SixWeek Six Install all Necessary Hardware/Software on Computer SystemInstall all Necessary Hardware/Software on Computer System Install all Necessary Software on Computer SystemInstall all Necessary Software on Computer System Support : FBDM /FOESupport : FBDM /FOE Set up Credit Card Processing AccountsSet up Credit Card Processing Accounts Prepare an Opening Launch PlanPrepare an Opening Launch Plan Support : FBDMSupport : FBDM Week SevenWeek Seven Order all Necessary Office SuppliesOrder all Necessary Office Supplies Ensure that all the staff is recruited & ready to joinEnsure that all the staff is recruited & ready to join Register for training & initial orientation for Corporate Sales ExecutiveRegister for training & initial orientation for Corporate Sales Executive Support : FOESupport : FOE Conduct Training for Counter Staff using the Train the Trainer ModuleConduct Training for Counter Staff using the Train the Trainer Module Support : FOESupport : FOE Week EightWeek Eight Begin Networking and establish Referral AccountsBegin Networking and establish Referral Accounts Support : FBDMSupport : FBDM Freeze Launch PlanFreeze Launch Plan Support : FBDMSupport : FBDM Start talking to vendorsStart talking to vendors Week 9Week 9 Conduct First Staff MeetingConduct First Staff Meeting Ensure that all office interiors, signage, marketing collateral have been fixedEnsure that all office interiors, signage, marketing collateral have been fixed Ensure that business cards , email & other necessary documents have arrivedEnsure that business cards , email & other necessary documents have arrived Week 10Week 10 Open for BusinessOpen for Business Execute Launch PlanExecute Launch Plan
  • 24. Franchising ImplementationFranchising ImplementationProgrammeProgramme Level 2 Process – DevelopmentLevel 2 Process – DevelopmentConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinitionEvaluation &SelectionProcessFranchiseeValuePropositionFranchisee ROIFranchiseePoliciesInductionTrainingTakeoff ManualFranchiseeTakeoffProcessEnquiryManagement &ConversionFranchiseePerformanceManagementNew ProductLaunchesPromotion &Other SupportPartnerRelationshipManagement
  • 25. Forecast:Plan:Control:Follow Up,Review,Report:VarianceWhat needs tobe done?How dowe do it?Who does it?Has it beendone?What are wedoingabout it ?Performance Management SystemPerformance Management SystemFlowFlow
  • 26. Franchisee PerformanceFranchisee PerformanceManagementManagementForecast Plan Control ReportManagerRegionalFranchiseeFCSERoute planTerritorySales TargetFCSE TargetFCSE WeeklyScore CardFCSEMonthlyScore CardFranchiseeMonthlyScore CardFranchiseeQuarterlyScore CardReviewFranchiseeSales TargetChannelManagerReviewReviewChannel MgrQuarterlyScore CardChannel MgrMonthlyScore CardChannelSales TargetFranchiseeWeeklyyScore CardReviewFranchiseeMgr WeeklyScore CardReviewReviewReviewReviewChannelWeeklyScore CardReviewReviewReviewFranchiseeAnnual ROIAnalysisFranchiseeMgr MonthlyScore CardFranchiseeMgr QuartScore Card
  • 27. Franchisee ScorecardFranchisee ScorecardWeek :Retail Sales Rs.Sales- DomesticEconomySales- Rail & BusTicketsRs.Franchisee Name:Sales- DomesticDeluxeRs.Rs.Franchisee Daily Weekly Sales & Operations ReportKPI Wed Thur FriMon Tues11 Enquiry Converted No.9Number ofEnquiriesNo.Sat RemarksWeekly Plan12Enquiry ResponseTAT-Head OfficeHours86Sales- DomesticSuper DeluxeRs.7Sales-InternationalRs.Rs.132Sales- OthersSales- Air Tickets45Weekly ActualRs.Sun
  • 28. Franchising ImplementationFranchising ImplementationProgrammeProgramme Level 2 Process – DevelopmentLevel 2 Process – DevelopmentConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinitionEvaluation &SelectionProcessFranchiseeValuePropositionFranchisee ROIFranchiseePoliciesInductionTrainingTakeoff ManualFranchiseeTakeoffProcessEnquiryManagement &ConversionFranchiseePerformanceManagementNew ProductLaunchesPromotion &Other SupportPartnerRelationshipManagement
  • 29. Franchising ProgrammeFranchising ProgrammeImplementation: PhasesImplementation: PhasesSustained StrategySustained StrategyStrategic DirectionStrategic DirectionStrategicGuidelinesStrategicGuidelinesStrategyStrategyStageOutputInstitutionalizationof the processInstitutionalizationof the processAS-IS Analysis andDefining of StrategyAS-IS Analysis andDefining of StrategyDevelopment ofsolution andtestingDevelopment ofsolution andtestingImplementation ofsolution across allunitsImplementation ofsolution across allunitsActivityConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinitionWe arehere
  • 30. Contact UsContact Us Sarvajeet ChandraSarvajeet Chandra+91 9920803060,+91 9920803060,sarvajeet@theadiva.insarvajeet@theadiva.in,,sarvajeetchandra@sarvajeetchandra@gmail.comgmail.comwww.mastersungroup.comwww.mastersungroup.com

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