Your SlideShare is downloading. ×
0
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano

8,511

Published on

Blue Ocean Strategy with some International & Indian case studies

Blue Ocean Strategy with some International & Indian case studies

Published in: Business, Technology
1 Comment
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,511
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1,192
Comments
1
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. about winning without fighting Blue Ocean Strategy
  • 2. to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting Master Sun Tzu in ‘ Art of War’
  • 3. Conventional Strategy DIFFERENTIATION OR LOW COST Blue Ocean talks about Value Innovation DIFFERENTIATION AND LOW COST BLUE OCEAN STRATEGY
  • 4. Value Innovation • Region where a company’s actions favourably affect both its cost structure and its value proportion to buyers – Cost savings by eliminating and reducing the factors an industry competes on – Buyer values is lifted by raising & creating elements Costs the industry has never offered – Over time, costs are reduced further as scale Value economies kick in Innovation Buyer Value
  • 5. Comparison of Red vs. Blue
  • 6. How to find new Value Curve Four Actions Framework • Eliminate – Which of the factors that the industry takes for granted should be eliminated? • Reduce – Which factors should be reduced well below the industry's standard? • Raise – Which factors should be raised well above the industry's standard? • Create – Which factors should be created that the industry has never offered?
  • 7. Case Study 1 : US Wine Industry Pre-Yellow Tail
  • 8. Case Study 1: US Wine Industry Post Yellow Tail
  • 9. Case Study 1 : Value Curve for Yellow Tail • Eliminate – Enological Terminology – Above the Line – Focus on Aging Quality • Reduce – Vineyard Prestige & Legacy – Wine Complexity – Wine Range • Raise – Price as compared to Budget – Retail Store Environment • Create – Easy Drinking – Ease of Selection – Fun & Adventure
  • 10. Case Study 2 : US Women Exercise Pre Curves
  • 11. Case Study 2: US Women Exercise Post Curves
  • 12. Case Study 2 : Value Curve for Curves • Reduce – When compared to traditional gym • Price • Amenities • Equipment • Workout time • Availability of instructors • Raise – Environment encouraging discipline & motivation – Same sex non-threatening • Create – Womanly fun atmosphere
  • 13. Case Study 3 : Cricket Before IPL
  • 14. Case Study 3: Cricket After IPL
  • 15. Case Study 3 : Value Curve for IPL • Reduce – Spectator Time Invested (Competes with Movie/Football) – Emphasis on Classic Techniques (Batting/Bowling) – Emphasis on Patience, Perseverance • Raise – Emphasis on Athleticism – Pace of the Game – Entertainment with Bollywood, Cheerleaders etc. – Certainty of Result • Create – City Loyalty – Welcome to Dummies
  • 16. Is Tata Nano Really Creating a Blue Ocean ?
  • 17. skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operations in the field Master Sun Tzu in ‘ Art of War’
  • 18. Reference : Blue Ocean Strategy By W. Chan Kim, Renée Mauborgne

×