about winning without fighting

Blue Ocean Strategy
to fight and conquer in all your
battles is not supreme excellence;
supreme excellence consists in
breaking the enemy's re...
Conventional Strategy
   DIFFERENTIATION OR LOW COST


Blue Ocean talks about Value Innovation
   DIFFERENTIATION AND LOW ...
Value Innovation
•   Region where a company’s
    actions favourably affect both
    its cost structure and its value
    ...
Comparison of Red vs. Blue
How to find new Value Curve
Four Actions Framework

•   Eliminate
    – Which of the factors that the industry takes for g...
Case Study 1 :
US Wine Industry Pre-Yellow Tail
Case Study 1:
US Wine Industry Post Yellow Tail
Case Study 1 :
Value Curve for Yellow Tail
•   Eliminate
    – Enological Terminology
    – Above the Line
    – Focus on ...
Case Study 2 :
US Women Exercise Pre Curves
Case Study 2:
US Women Exercise Post Curves
Case Study 2 :
Value Curve for Curves
•   Reduce
    – When compared to traditional gym
       • Price
       • Amenities
...
Case Study 3 :
Cricket Before IPL
Case Study 3:
Cricket After IPL
Case Study 3 :
Value Curve for IPL
•   Reduce
    – Spectator Time Invested (Competes with Movie/Football)
    – Emphasis ...
Is Tata Nano Really Creating a Blue
Ocean ?
skillful leader subdues the enemy's
troops without any fighting; he
captures their cities without laying
siege to them; he...
Reference : Blue Ocean Strategy By
W. Chan Kim, Renée Mauborgne
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Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano

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Blue Ocean Strategy with some International & Indian case studies

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Blue Ocean Strategy With International & Indian Case Studies Like IPL & Tata Nano

  1. 1. about winning without fighting Blue Ocean Strategy
  2. 2. to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting Master Sun Tzu in ‘ Art of War’
  3. 3. Conventional Strategy DIFFERENTIATION OR LOW COST Blue Ocean talks about Value Innovation DIFFERENTIATION AND LOW COST BLUE OCEAN STRATEGY
  4. 4. Value Innovation • Region where a company’s actions favourably affect both its cost structure and its value proportion to buyers – Cost savings by eliminating and reducing the factors an industry competes on – Buyer values is lifted by raising & creating elements Costs the industry has never offered – Over time, costs are reduced further as scale Value economies kick in Innovation Buyer Value
  5. 5. Comparison of Red vs. Blue
  6. 6. How to find new Value Curve Four Actions Framework • Eliminate – Which of the factors that the industry takes for granted should be eliminated? • Reduce – Which factors should be reduced well below the industry's standard? • Raise – Which factors should be raised well above the industry's standard? • Create – Which factors should be created that the industry has never offered?
  7. 7. Case Study 1 : US Wine Industry Pre-Yellow Tail
  8. 8. Case Study 1: US Wine Industry Post Yellow Tail
  9. 9. Case Study 1 : Value Curve for Yellow Tail • Eliminate – Enological Terminology – Above the Line – Focus on Aging Quality • Reduce – Vineyard Prestige & Legacy – Wine Complexity – Wine Range • Raise – Price as compared to Budget – Retail Store Environment • Create – Easy Drinking – Ease of Selection – Fun & Adventure
  10. 10. Case Study 2 : US Women Exercise Pre Curves
  11. 11. Case Study 2: US Women Exercise Post Curves
  12. 12. Case Study 2 : Value Curve for Curves • Reduce – When compared to traditional gym • Price • Amenities • Equipment • Workout time • Availability of instructors • Raise – Environment encouraging discipline & motivation – Same sex non-threatening • Create – Womanly fun atmosphere
  13. 13. Case Study 3 : Cricket Before IPL
  14. 14. Case Study 3: Cricket After IPL
  15. 15. Case Study 3 : Value Curve for IPL • Reduce – Spectator Time Invested (Competes with Movie/Football) – Emphasis on Classic Techniques (Batting/Bowling) – Emphasis on Patience, Perseverance • Raise – Emphasis on Athleticism – Pace of the Game – Entertainment with Bollywood, Cheerleaders etc. – Certainty of Result • Create – City Loyalty – Welcome to Dummies
  16. 16. Is Tata Nano Really Creating a Blue Ocean ?
  17. 17. skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operations in the field Master Sun Tzu in ‘ Art of War’
  18. 18. Reference : Blue Ocean Strategy By W. Chan Kim, Renée Mauborgne

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