Web Comparison, Nokia, Samsung Mobile, Sony Ericsson

WEBSITE COMPARISONInternational Consumer Product Category Nokia. Samsung Mobile. Sony Ericsson.
SartikaKurniali 0832200310
CellineLiawan 0832200430
ImanuelRevelino 0832200494
Thomas Ivantoro 0832200531
Gema 0832200600

Agenda
The Cell Phones
Profile
Breakdown
The Comparison

The Cell Phones
access to internet
audio device
phone
watch
camera
text messaging device
timer
radio
calendar
calculator
video recorder
and more....
game console
alarm

The Cell Phones
Facts about cell phones
It took 20 years for the first billion to be sold
The second billion sold in 4 years
The third billion sold in 2 years
Worldwide there are 3.3 billion mobile-phone subscriptions
3 billion people still don't have a phone in Africa and Asia
80% of the world's population lives with range of a cellular network
100% penetration in the US is not expected until 2013 (multiple subscriptions)
Many countries exceed 100% penetration: UK, Italy, Sweden
Global penetration is estimated at 50% now

So, Why Web is Important for Them?
Most cellphone user internet literature and familiar with e-commerce.
User diversity
User need detail info of the product (specification, dimention,etc)
Upgrade/download system or other application (even can drive more profit)
Vendors need third party development to improve their platform

Nokia
nokia.com

Segmentation
segmentation

Product Gallery

Product Comparison

Price Information

Dealer Information
Breakdown to cities

Samsung Mobile
samsungmobile.com
For over 70 years, Samsung has been dedicated to making a better world through diverse business that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media.

Segmentation
segmentation

Product Gallery

Product Comparison

Dealer information
On samsung.com

Download Software

Sony Ericsson
sonyericsson.com
A 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson, was established in October 2001. Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.

Segmentation

Ada pencarian berdasarkan fitur ponsel
Segmentation

Segmentation

Product Gallery

Product Comparation

Download Software

Download Entertainment

The Comparison
Let’s take a look at the summary

Overall
Users must pick their region on their own, but can save their preference
Using flash can be great, but can be a minus
Aps store  OVI store
Online Store for certain countries
Microsite for certain products (mostly flash based)
Mobile site
Different sites for different kinds of users incl. developers
Social media integrated (campaign, etc)
User login

Overall
Users must pick their region on their own, check their last preference after that
Aps store  none, fun club downloads
Microsite for certain products (flash based)
User login
Alternative information searching can be found at samsung.com

Overall
Direct you on the right region web, that’s nice
Are you a low or high bandwidth user?
Aps store  Fun & Downloads using cc
Microsite for certain products, even with region selection (flash based)
User login
No dealer information
Different sites for different kinds of users incl. developers

The Comparison

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Web Comparison, Nokia, Samsung Mobile, Sony Ericsson

by Sartika Kurniali on Oct 01, 2009

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Web Comparison, Nokia, Samsung Mobile, Sony Ericsson — Presentation Transcript