WEBSITE COMPARISONInternational Consumer Product Category Nokia. Samsung Mobile. Sony Ericsson.SartikaKurniali 0832200310 CellineLiawan 0832200430 ImanuelRevelino 0832200494 Thomas Ivantoro 0832200531 Gema 0832200600

Agenda The Cell PhonesProfile BreakdownThe Comparison

The Cell Phonesaccess to internetaudio devicephonewatchcameratext messaging devicetimerradiocalendarcalculatorvideo recorderand more....game consolealarm

The Cell PhonesFacts about cell phonesIt took 20 years for the first billion to be soldThe second billion sold in 4 yearsThe third billion sold in 2 yearsWorldwide there are 3.3 billion mobile-phone subscriptions3 billion people still don't have a phone in Africa and Asia80% of the world's population lives with range of a cellular network100% penetration in the US is not expected until 2013 (multiple subscriptions)Many countries exceed 100% penetration: UK, Italy, SwedenGlobal penetration is estimated at 50% now

It took 20 years for the first billion to be sold

The second billion sold in 4 years

The third billion sold in 2 years

Worldwide there are 3.3 billion mobile-phone subscriptions

3 billion people still don't have a phone in Africa and Asia

80% of the world's population lives with range of a cellular network

100% penetration in the US is not expected until 2013 (multiple subscriptions)

Many countries exceed 100% penetration: UK, Italy, Sweden

Global penetration is estimated at 50% now

So, Why Web is Important for Them?Most cellphone user internet literature and familiar with e-commerce.User diversityUser need detail info of the product (specification, dimention,etc)Upgrade/download system or other application (even can drive more profit)Vendors need third party development to improve their platform

Nokia nokia.com

Segmentationsegmentation

Product Gallery

Product Comparison

Price Information

Dealer Information Breakdown to cities

Samsung Mobile samsungmobile.comFor over 70 years, Samsung has been dedicated to making a better world through diverse business that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media.

Segmentationsegmentation

Product Gallery

Product Comparison

Dealer informationOn samsung.com

Download Software

Sony Ericssonsonyericsson.comA 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson, was established in October 2001. Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.

Segmentation

Ada pencarian berdasarkan fitur ponselSegmentation

Segmentation

Product Gallery

Product Comparation

Download Software

Download Entertainment

The ComparisonLet’s take a look at the summary

Overall Users must pick their region on their own, but can save their preferenceUsing flash can be great, but can be a minusAps store  OVI storeOnline Store for certain countriesMicrosite for certain products (mostly flash based)Mobile siteDifferent sites for different kinds of users incl. developersSocial media integrated (campaign, etc)User login

Users must pick their region on their own, but can save their preference

Using flash can be great, but can be a minus

Aps store  OVI store

Online Store for certain countries

Microsite for certain products (mostly flash based)

Mobile site

Different sites for different kinds of users incl. developers

Social media integrated (campaign, etc)

User login

Overall Users must pick their region on their own, check their last preference after thatAps store  none, fun club downloadsMicrosite for certain products (flash based)User loginSocial media integrated (campaign, etc)Alternative information searching can be found at samsung.com

Overall Direct you on the right region web, that’s niceAre you a low or high bandwidth user?Aps store  Fun & Downloads using ccMicrosite for certain products, even with region selection (flash based)User loginSocial media integrated (campaign, etc)No dealer informationDifferent sites for different kinds of users incl. developers

Direct you on the right region web, that’s nice

Are you a low or high bandwidth user?

Aps store  Fun & Downloads using cc

Microsite for certain products, even with region selection (flash based)

User login

Social media integrated (campaign, etc)

No dealer information

Different sites for different kinds of users incl. developers

The Comparison

The Comparison