Web Comparison, Nokia, Samsung Mobile, Sony Ericsson

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Web Comparison, International Consumer Product category (Nokia, Samsung Mobile, Sony Ericsson) and why they even bother to own a website

Web Comparison, International Consumer Product category (Nokia, Samsung Mobile, Sony Ericsson) and why they even bother to own a website

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  • 1. WEBSITE COMPARISONInternational Consumer Product Category Nokia. Samsung Mobile. Sony Ericsson.
    SartikaKurniali 0832200310
    CellineLiawan 0832200430
    ImanuelRevelino 0832200494
    Thomas Ivantoro 0832200531
    Gema 0832200600
  • 2. Agenda
    The Cell Phones
    Profile
    Breakdown
    The Comparison
  • 3. The Cell Phones
    access to internet
    audio device
    phone
    watch
    camera
    text messaging device
    timer
    radio
    calendar
    calculator
    video recorder
    and more....
    game console
    alarm
  • 4. The Cell Phones
    Facts about cell phones
    • It took 20 years for the first billion to be sold
    • 5. The second billion sold in 4 years
    • 6. The third billion sold in 2 years
    • 7. Worldwide there are 3.3 billion mobile-phone subscriptions
    • 8. 3 billion people still don't have a phone in Africa and Asia
    • 9. 80% of the world's population lives with range of a cellular network
    • 10. 100% penetration in the US is not expected until 2013 (multiple subscriptions)
    • 11. Many countries exceed 100% penetration: UK, Italy, Sweden
    • 12. Global penetration is estimated at 50% now
  • So, Why Web is Important for Them?
    Most cellphone user internet literature and familiar with e-commerce.
    User diversity
    User need detail info of the product (specification, dimention,etc)
    Upgrade/download system or other application (even can drive more profit)
    Vendors need third party development to improve their platform
  • 13. Nokia
    nokia.com
  • 14. Segmentation
    segmentation
  • 15. Product Gallery
  • 16. Product Comparison
  • 17. Price Information
  • 18. Dealer Information
    Breakdown to cities
  • 19. Samsung Mobile
    samsungmobile.com
    For over 70 years, Samsung has been dedicated to making a better world through diverse business that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media.
  • 20. Segmentation
    segmentation
  • 21. Product Gallery
  • 22. Product Comparison
  • 23. Dealer information
    On samsung.com
  • 24. Download Software
  • 25. Sony Ericsson
    sonyericsson.com
    A 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson, was established in October 2001. Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.
  • 26. Segmentation
  • 27. Ada pencarian berdasarkan fitur ponsel
    Segmentation
  • 28. Segmentation
  • 29. Product Gallery
  • 30. Product Comparation
  • 31. Download Software
  • 32. Download Entertainment
  • 33. The Comparison
    Let’s take a look at the summary
  • 34. Overall
    • Users must pick their region on their own, but can save their preference
    • 35. Using flash can be great, but can be a minus
    • 36. Aps store  OVI store
    • 37. Online Store for certain countries
    • 38. Microsite for certain products (mostly flash based)
    • 39. Mobile site
    • 40. Different sites for different kinds of users incl. developers
    • 41. Social media integrated (campaign, etc)
    • 42. User login
  • Overall
    Users must pick their region on their own, check their last preference after that
    Aps store  none, fun club downloads
    Microsite for certain products (flash based)
    User login
    Social media integrated (campaign, etc)
    Alternative information searching can be found at samsung.com
  • 43. Overall
    • Direct you on the right region web, that’s nice
    • 44. Are you a low or high bandwidth user?
    • 45. Aps store  Fun & Downloads using cc
    • 46. Microsite for certain products, even with region selection (flash based)
    • 47. User login
    • 48. Social media integrated (campaign, etc)
    • 49. No dealer information
    • 50. Different sites for different kinds of users incl. developers
  • The Comparison
  • 51. The Comparison