Agenda
Agenda
• For what?
For what?
• Get to know with the “Social Network”
• The tools
h l
• How to measure it?
• Success stories
• Last words….
Last words
facebook Marketing 101 for business - Sartika Kurniali

For what?
• Promoting your brand
– Promoting www.yourwebsite.com
Promoting www.yourwebsite.com
– Promoting your product or services
• Generate sales
• Grow customer database
Grow customer database
• COMMUNITY
– Maintaining existing community
– Reaching out new members
R hi t b
Low b d high iimpact marketing tools
budget i
recommended by the marketing guru, Hermawan Kartajaya
facebook Marketing 101 for business - Sartika Kurniali

facebook Marketing 101 for business - Sartika Kurniali

The Tools

Ads and Business Solutions
Ads and Business Solutions
Including:
• Advertising
• Building brand
ildi b d
• Maintaining communities
facebook Marketing 101 for business - Sartika Kurniali

• Focused
g p
demographic
target
• Lower budget
Lower budget
• CPC vs CPM
facebook Marketing 101 for business - Sartika Kurniali

Pages
Pages
facebook Marketing 101 for business - Sartika Kurniali

Pages
Pages
facebook Marketing 101 for business - Sartika Kurniali

Groups
Groups
facebook Marketing 101 for business - Sartika Kurniali

Groups vs. Pages
Groups vs. Pages
GROUPS PAGES
• Bottom-up, often lay • More top-down, org
organized initiated/managed
• Become a “member” • Become a “fan” of the
of the group page
• Admin can send • Good stats reporting
messages to on page activity
members of the group • Functions as a profile
( p
(up to 1200)
) for an org rather than a
• Gathering place for person
people with similar • Actions appear as a
interests news feed
• Searchable in Googleg
facebook Marketing 101 for business - Sartika Kurniali

Events
Events
facebook Marketing 101 for business - Sartika Kurniali

Lexicon
facebook Marketing 101 for business - Sartika Kurniali

facebook Marketing 101 for business - Sartika Kurniali

Facebook Connect
includes protocols for
sharing identity,
contacts, and content
• allows users to
bring in their
Facebook friends
• users can
share/post items
back into Facebook
• get better targeting
data for ads
facebook Marketing 101 for business - Sartika Kurniali

Applications
Applications
• Create useful apps that model
Create useful apps that model
what friends do naturally –
share info, experiences, and
share info, experiences, and
laughs
• Plan out how to make your app
Plan out how to make your app
viral
• G t f db k f
Get feedback from users once
you launch
facebook Marketing 101 for business - Sartika Kurniali

Mike Bailey-Gates, Flickr

How to Listen
Search News Search Blogs
Search Social Sites
facebook Marketing 101 ‐ Sartika Kurniali

is Your Friend
• Google Analytics
• Google Alerts
• Google Reader
Google Reader
• Google Trends
facebook Marketing 101 for business - Sartika Kurniali

Success stories
Success stories
And the list continues….
facebook Marketing 101 for business - Sartika Kurniali

facebook Marketing 101 for business - Sartika Kurniali

•Maintaining content
•Nurturing community
Nurturing
•Answering questions
•Asking questions
Asking
•Interacting and participating
•Be honest
Be
•New tech skills
Perhaps we all should stay away from facebook….

Contact Me
Contact Me
facebook Marketing 101 for business - Sartika Kurniali