Marketing With Facebook 101 for Business

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A simple yet comprehensive recap on how you can use facebook as a marketing tool for your business. See who else made a mark on facebook, e.g. Obama, Coca Cola, Vin Diesel, Burger King, CNN, Grey's …

A simple yet comprehensive recap on how you can use facebook as a marketing tool for your business. See who else made a mark on facebook, e.g. Obama, Coca Cola, Vin Diesel, Burger King, CNN, Grey's Anatomy, and many more. Download the file here, http://sartikakurniali.com/facebook/facebook-marketing-101-for-business/

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  • 1. Agenda  Agenda • For what? For what? • Get to know with the “Social Network” • The tools h l • How to measure it? • Success stories • Last words…. Last words facebook Marketing 101 for business - Sartika Kurniali
  • 2. For what? • Promoting your brand – Promoting www.yourwebsite.com Promoting www.yourwebsite.com – Promoting your product or services • Generate sales • Grow customer database Grow customer database • COMMUNITY – Maintaining existing community – Reaching out new members R hi t b Low b d high iimpact marketing tools budget i recommended by the marketing guru, Hermawan Kartajaya facebook Marketing 101 for business - Sartika Kurniali
  • 3. facebook Marketing 101 for business - Sartika Kurniali
  • 4. The Tools
  • 5. Ads and Business Solutions Ads and Business Solutions Including: • Advertising • Building brand ildi b d • Maintaining communities facebook Marketing 101 for business - Sartika Kurniali
  • 6. • Focused  g p demographic  target • Lower budget Lower budget • CPC vs CPM facebook Marketing 101 for business - Sartika Kurniali
  • 7. Pages  Pages facebook Marketing 101 for business - Sartika Kurniali
  • 8. Pages  Pages facebook Marketing 101 for business - Sartika Kurniali
  • 9. Groups  Groups facebook Marketing 101 for business - Sartika Kurniali
  • 10. Groups vs. Pages Groups vs. Pages GROUPS PAGES • Bottom-up, often lay • More top-down, org organized initiated/managed • Become a “member” • Become a “fan” of the of the group page • Admin can send • Good stats reporting messages to on page activity members of the group • Functions as a profile ( p (up to 1200) ) for an org rather than a • Gathering place for person people with similar • Actions appear as a interests news feed • Searchable in Googleg facebook Marketing 101 for business - Sartika Kurniali
  • 11. Events  Events facebook Marketing 101 for business - Sartika Kurniali
  • 12. Lexicon facebook Marketing 101 for business - Sartika Kurniali
  • 13. facebook Marketing 101 for business - Sartika Kurniali
  • 14. Facebook Connect includes protocols for sharing identity, contacts, and content • allows users to bring in their Facebook friends • users can share/post items back into Facebook • get better targeting data for ads facebook Marketing 101 for business - Sartika Kurniali
  • 15. Applications  Applications • Create useful apps that model Create useful apps that model  what friends do naturally – share info, experiences, and  share info, experiences, and laughs • Plan out how to make your app Plan out how to make your app  viral • G t f db k f Get feedback from users once  you launch facebook Marketing 101 for business - Sartika Kurniali
  • 16. Mike Bailey-Gates, Flickr
  • 17. How to Listen Search News Search Blogs Search Social Sites facebook Marketing 101 ‐ Sartika Kurniali
  • 18. is Your Friend • Google Analytics • Google Alerts • Google Reader Google Reader • Google Trends facebook Marketing 101 for business - Sartika Kurniali
  • 19. Success stories Success stories And the list continues…. facebook Marketing 101 for business - Sartika Kurniali
  • 20. facebook Marketing 101 for business - Sartika Kurniali
  • 21. •Maintaining content •Nurturing community Nurturing •Answering questions •Asking questions Asking •Interacting and participating •Be honest Be •New tech skills Perhaps we all should stay away from facebook….
  • 22. Contact Me Contact Me facebook Marketing 101 for business - Sartika Kurniali