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Get In Touch with Internet Marketing
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Get In Touch with Internet Marketing

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What is internet marketing? ...

What is internet marketing?
Why internet marketing?
Limitations of internet marketing
Business models
What we Need to become a Netpreneur
Myths in internet marketing
Internet Business Plan
Case studies: build a publishing or lead based business model using Blog

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  • 1. Get in Touch with Internet Marketing
    SartikaKurniali
    20th November 2008
  • 2. Agenda
    Internet Marketing
    What is internet marketing?
    Why internet marketing?
    Limitations of internet marketing
    Business models
    What we Need to become a Netpreneur
    Myths in internet marketing
    Internet Business Plan
    Case studies: build a publishing or lead based business model using Blog
    2
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 3. Agenda
    Case studies: build a publishing or lead based business model using Blog
    Adsense, everybody’s choice
    How Adsense Works
    The How to do it
    Adsense No-No’s
    The Result
    3
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 4. What is internet marketing?
    The marketing of products or services over the Internet.
    But... you don’t always have to own what you are selling
    4
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 5. Why internet marketing?
    Free from time and space
    Minimum risk
    Minimum inventory
    Fewer employees
    A real office is not needed
    less money or even free
    You can start it part-time and as a hobby
    Potential additional income besides your main business
    Note: You need to learn to speak and write English
    5
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 6. Limitations of internet marketing
    Requires customers to use newer technologies rather than traditional media
    Low-speed Internet connections
    The inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase
    Security concerns
    6
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 7. Business models
    e-commerce — goods are sold directly to consumers or businesses, e.g:
    Simple  put ads on internet, free or paying ads
    Middle  bukukita.com (without online payment)
    Complex Amazon.com
    publishing — the sale of advertising, e.g. Adsense Publishers
    lead-based websites — an organization generates value by acquiring sales leads from its website, e.g. Affiliate Publishers
    7
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 8. What we Need To become a Netpreneur
    PC/laptop
    Good internet connection
    Domain name and trusted hosting service (if you plan to build a web)
    Creative Idea
    Technical knowledge would be an advantage
    8
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 9. Myths in internet marketing
    Quick way to get richbuilt in and they will comeThe truth: when you set up a website no one cares, no one will visit it. You have to market it, you have to tell people about it in order for people to visit it.
    ScamsThe truth: not all scams, take a look at Google, Amazon.com, eBay, etc. Just check if the deal is too good to be true, perhaps it is a scam.
    Even if the program is valid it’s impossible to get the moneyThe truth: Payment options usually resides from cheque, Paypal, and other online payment mechanisms.
    9
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 10. Internet Business Plan
    Step by step
    The breakdown
    Sharing Knowledge - SartikaKurniali - Get In Touch with Internet Marketing
    10
  • 11. Case studies: build a publishing or lead based business model using Blog
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
    11
    BIG Web, BIG CONTENT, BIG SLICE of $$$
    Then, what about us?
  • 12. build a publishing or lead based business model using Blog
    What makes a blog different from a web?
    RSS feed
    More interactivity with comment features
    Formatted as a series of posts
    More personal
    You can have it for free with the engines
    Written by an individual or a team of real people
    Doesn’t have to be 100% personal
    12
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 13. build a publishing or lead based business model using Blog
    Why use Blogger?
    Free
    Can be used with custom domain name
    Easy to used
    Google signature
    Active and wide community
    Continuous improvement and innovations
    13
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 14. build a publishing or lead based business model using Blog
    How to turn this
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
    14
  • 15. build a publishing or lead based business model using Blog
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
    15
    Into this?
  • 16. build a publishing or lead based business model using Blog
    First…. Do the steps above and remember the Formula
    Good content + Traffic = $$$
    But don’t forget your design
    16
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 17. Build a publishing or lead based business model using Blog
    How to have good content?
    Write topics that you really know
    Consistent writing
    Use casual languages but keep it formal
    Use reliable references (link to others)
    Link your content to one another
    Be up to date
    Write ageless content
    Consider using English
    17
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 18. Build a publishing or lead based business model using Blog
    How to have the “traffic”
    Get a targeted traffic
    Expose to search engine and blog directories
    Insert the right keyword
    Link to other blog (incl link exchange, content exchange, comment to other’s blog as well)
    Use web analytics
    18
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 19. Build a publishing or lead based business model using Blog
    Wait…. How to get the $$$ ?
    19
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 20. Build a publishing or lead based business model using Blog
    Hear from Localsuccess publishers
    LY, 28, Surabaya
    3 years experience
    4 digits earning in $
    Full time blogger
    Previous job: IT consultant
    Jabier, 32, Nusa Tenggara Barat
    3 years experience
    4 digits earning in $
    Full time blogger
    Previous job: IT & e-Commerce Manager
    20
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 21. How Adsense Works
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
    21
    $$$$$
    Advertisers
    ads
    $$
    Publishers (you)
    content
    Visitor’s clicking your ads
  • 22. The How to do it
    Register your blog with a decent content
    Wait for approval (2-3 days)
    Start publishing….
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
    22
  • 23. The How to do it
    Generate Adsense Code
    Get Google Adsense PIN
    Optimization Essentials, Dress for success
    Optimization Essentials, Position for performance
    Tracking your performance
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
    23
  • 24. Adsense No-No’s
    Code modifications
    Persuade people to click
    Xtreme Content
    Clicking your own ads
    If you do all of these things consistently, you might get to see….
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
    24
  • 25. The result
    25
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing
  • 26. Thankyou
    26
    Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing