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Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
Get In Touch with Internet Marketing
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Get In Touch with Internet Marketing

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What is internet marketing? …

What is internet marketing?
Why internet marketing?
Limitations of internet marketing
Business models
What we Need to become a Netpreneur
Myths in internet marketing
Internet Business Plan
Case studies: build a publishing or lead based business model using Blog

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  • 1. Get in Touch with Internet Marketing<br />SartikaKurniali<br />20th November 2008<br />
  • 2. Agenda<br />Internet Marketing<br />What is internet marketing?<br />Why internet marketing?<br />Limitations of internet marketing<br />Business models<br />What we Need to become a Netpreneur<br />Myths in internet marketing<br />Internet Business Plan<br />Case studies: build a publishing or lead based business model using Blog<br />2<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 3. Agenda<br />Case studies: build a publishing or lead based business model using Blog<br />Adsense, everybody’s choice<br />How Adsense Works<br />The How to do it<br />Adsense No-No’s<br />The Result<br />3<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 4. What is internet marketing?<br />The marketing of products or services over the Internet.<br />But... you don’t always have to own what you are selling<br />4<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 5. Why internet marketing?<br />Free from time and space<br />Minimum risk<br />Minimum inventory<br />Fewer employees <br />A real office is not needed<br />less money or even free<br />You can start it part-time and as a hobby<br />Potential additional income besides your main business<br />Note: You need to learn to speak and write English<br />5<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 6. Limitations of internet marketing<br />Requires customers to use newer technologies rather than traditional media<br />Low-speed Internet connections<br />The inability of shoppers to touch, smell, taste or &quot;try on&quot; tangible goods before making an online purchase<br />Security concerns<br />6<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 7. Business models<br />e-commerce — goods are sold directly to consumers or businesses, e.g:<br />Simple  put ads on internet, free or paying ads<br />Middle  bukukita.com (without online payment)<br />Complex Amazon.com<br />publishing — the sale of advertising, e.g. Adsense Publishers<br />lead-based websites — an organization generates value by acquiring sales leads from its website, e.g. Affiliate Publishers<br />7<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 8. What we Need To become a Netpreneur<br />PC/laptop <br />Good internet connection<br />Domain name and trusted hosting service (if you plan to build a web)<br />Creative Idea<br />Technical knowledge would be an advantage<br />8<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 9. Myths in internet marketing<br />Quick way to get richbuilt in and they will comeThe truth: when you set up a website no one cares, no one will visit it. You have to market it, you have to tell people about it in order for people to visit it.<br />ScamsThe truth: not all scams, take a look at Google, Amazon.com, eBay, etc. Just check if the deal is too good to be true, perhaps it is a scam.<br />Even if the program is valid it’s impossible to get the moneyThe truth: Payment options usually resides from cheque, Paypal, and other online payment mechanisms.<br />9<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 10. Internet Business Plan<br />Step by step<br />The breakdown<br />Sharing Knowledge - SartikaKurniali - Get In Touch with Internet Marketing<br />10<br />
  • 11. Case studies: build a publishing or lead based business model using Blog<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />11<br />BIG Web, BIG CONTENT, BIG SLICE of $$$<br />Then, what about us?<br />
  • 12. build a publishing or lead based business model using Blog<br />What makes a blog different from a web?<br />RSS feed<br />More interactivity with comment features<br />Formatted as a series of posts<br />More personal<br />You can have it for free with the engines<br />Written by an individual or a team of real people<br />Doesn’t have to be 100% personal<br />12<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 13. build a publishing or lead based business model using Blog<br />Why use Blogger?<br />Free<br />Can be used with custom domain name<br />Easy to used<br />Google signature<br />Active and wide community<br />Continuous improvement and innovations<br />13<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 14. build a publishing or lead based business model using Blog<br />How to turn this <br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />14<br />
  • 15. build a publishing or lead based business model using Blog<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />15<br />Into this?<br />
  • 16. build a publishing or lead based business model using Blog<br />First…. Do the steps above and remember the Formula<br />Good content + Traffic = $$$<br />But don’t forget your design<br />16<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 17. Build a publishing or lead based business model using Blog<br />How to have good content?<br />Write topics that you really know<br />Consistent writing<br />Use casual languages but keep it formal<br />Use reliable references (link to others)<br />Link your content to one another<br />Be up to date<br />Write ageless content<br />Consider using English<br />17<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 18. Build a publishing or lead based business model using Blog<br />How to have the “traffic”<br />Get a targeted traffic<br />Expose to search engine and blog directories<br />Insert the right keyword<br />Link to other blog (incl link exchange, content exchange, comment to other’s blog as well)<br />Use web analytics<br />18<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 19. Build a publishing or lead based business model using Blog<br />Wait…. How to get the $$$ ?<br />19<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 20. Build a publishing or lead based business model using Blog<br />Hear from Localsuccess publishers<br />LY, 28, Surabaya<br />3 years experience<br />4 digits earning in $<br />Full time blogger <br />Previous job: IT consultant<br />Jabier, 32, Nusa Tenggara Barat<br />3 years experience<br />4 digits earning in $<br />Full time blogger<br />Previous job: IT & e-Commerce Manager<br />20<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 21. How Adsense Works<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />21<br />$$$$$<br />Advertisers<br />ads<br />$$<br />Publishers (you)<br />content<br />Visitor’s clicking your ads<br />
  • 22. The How to do it<br />Register your blog with a decent content<br />Wait for approval (2-3 days)<br />Start publishing….<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />22<br />
  • 23. The How to do it<br />Generate Adsense Code<br />Get Google Adsense PIN<br />Optimization Essentials, Dress for success<br />Optimization Essentials, Position for performance<br />Tracking your performance<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />23<br />
  • 24. Adsense No-No’s<br />Code modifications<br />Persuade people to click<br />Xtreme Content<br />Clicking your own ads<br />If you do all of these things consistently, you might get to see….<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />24<br />
  • 25. The result<br />25<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  • 26. Thankyou<br />26<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />

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