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Get in Touch with Internet Marketing<br />SartikaKurniali<br />20th November 2008<br />
Agenda<br />Internet Marketing<br />What is internet marketing?<br />Why internet marketing?<br />Limitations of internet ...
Agenda<br />Case studies: build a publishing or lead based business model using Blog<br />Adsense, everybody’s choice<br /...
What is internet marketing?<br />The marketing of products or services over the Internet.<br />But... you don’t always hav...
Why internet marketing?<br />Free from time and space<br />Minimum risk<br />Minimum inventory<br />Fewer employees <br />...
Limitations of internet marketing<br />Requires customers to use newer technologies rather than traditional media<br />Low...
Business models<br />e-commerce — goods are sold directly to consumers or businesses, e.g:<br />Simple  put ads on intern...
What we Need To become a Netpreneur<br />PC/laptop <br />Good internet connection<br />Domain name and trusted hosting ser...
Myths in internet marketing<br />Quick way to get richbuilt in and they will comeThe truth: when you set up a website no o...
Internet Business Plan<br />Step by step<br />The breakdown<br />Sharing Knowledge - SartikaKurniali - Get In Touch with I...
Case studies: build a publishing or lead based business model using Blog<br />Sharing Knowledge - Sartika Kurniali - Get I...
build a publishing or lead based business model using Blog<br />What makes a blog different from a web?<br />RSS feed<br /...
build a publishing or lead based business model using Blog<br />Why use Blogger?<br />Free<br />Can be used with custom do...
build a publishing or lead based business model using Blog<br />How to turn this <br />Sharing Knowledge - Sartika Kurnial...
build a publishing or lead based business model using Blog<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with I...
build a publishing or lead based business model using Blog<br />First…. Do the steps above and remember the Formula<br />G...
Build a publishing or lead based business model using Blog<br />How to have good content?<br />Write topics that you reall...
Build a publishing or lead based business model using Blog<br />How to have the “traffic”<br />Get a targeted traffic<br /...
Build a publishing or lead based business model using Blog<br />Wait…. How to get the $$$ ?<br />19<br />Sharing Knowledge...
Build a publishing or lead based business model using Blog<br />Hear from Localsuccess publishers<br />LY, 28, Surabaya<br...
How Adsense Works<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />21<br />$$$$$<br /...
The How to do it<br />Register your blog with a decent content<br />Wait for approval (2-3 days)<br />Start publishing….<b...
The How to do it<br />Generate Adsense Code<br />Get Google Adsense PIN<br />Optimization Essentials, Dress for success<br...
Adsense No-No’s<br />Code modifications<br />Persuade people to click<br />Xtreme Content<br />Clicking your own ads<br />...
The result<br />25<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
Thankyou<br />26<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
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Get In Touch with Internet Marketing

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What is internet marketing?
Why internet marketing?
Limitations of internet marketing
Business models
What we Need to become a Netpreneur
Myths in internet marketing
Internet Business Plan
Case studies: build a publishing or lead based business model using Blog

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Transcript of "Get In Touch with Internet Marketing"

  1. 1. Get in Touch with Internet Marketing<br />SartikaKurniali<br />20th November 2008<br />
  2. 2. Agenda<br />Internet Marketing<br />What is internet marketing?<br />Why internet marketing?<br />Limitations of internet marketing<br />Business models<br />What we Need to become a Netpreneur<br />Myths in internet marketing<br />Internet Business Plan<br />Case studies: build a publishing or lead based business model using Blog<br />2<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  3. 3. Agenda<br />Case studies: build a publishing or lead based business model using Blog<br />Adsense, everybody’s choice<br />How Adsense Works<br />The How to do it<br />Adsense No-No’s<br />The Result<br />3<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  4. 4. What is internet marketing?<br />The marketing of products or services over the Internet.<br />But... you don’t always have to own what you are selling<br />4<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  5. 5. Why internet marketing?<br />Free from time and space<br />Minimum risk<br />Minimum inventory<br />Fewer employees <br />A real office is not needed<br />less money or even free<br />You can start it part-time and as a hobby<br />Potential additional income besides your main business<br />Note: You need to learn to speak and write English<br />5<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  6. 6. Limitations of internet marketing<br />Requires customers to use newer technologies rather than traditional media<br />Low-speed Internet connections<br />The inability of shoppers to touch, smell, taste or &quot;try on&quot; tangible goods before making an online purchase<br />Security concerns<br />6<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  7. 7. Business models<br />e-commerce — goods are sold directly to consumers or businesses, e.g:<br />Simple  put ads on internet, free or paying ads<br />Middle  bukukita.com (without online payment)<br />Complex Amazon.com<br />publishing — the sale of advertising, e.g. Adsense Publishers<br />lead-based websites — an organization generates value by acquiring sales leads from its website, e.g. Affiliate Publishers<br />7<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  8. 8. What we Need To become a Netpreneur<br />PC/laptop <br />Good internet connection<br />Domain name and trusted hosting service (if you plan to build a web)<br />Creative Idea<br />Technical knowledge would be an advantage<br />8<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  9. 9. Myths in internet marketing<br />Quick way to get richbuilt in and they will comeThe truth: when you set up a website no one cares, no one will visit it. You have to market it, you have to tell people about it in order for people to visit it.<br />ScamsThe truth: not all scams, take a look at Google, Amazon.com, eBay, etc. Just check if the deal is too good to be true, perhaps it is a scam.<br />Even if the program is valid it’s impossible to get the moneyThe truth: Payment options usually resides from cheque, Paypal, and other online payment mechanisms.<br />9<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  10. 10. Internet Business Plan<br />Step by step<br />The breakdown<br />Sharing Knowledge - SartikaKurniali - Get In Touch with Internet Marketing<br />10<br />
  11. 11. Case studies: build a publishing or lead based business model using Blog<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />11<br />BIG Web, BIG CONTENT, BIG SLICE of $$$<br />Then, what about us?<br />
  12. 12. build a publishing or lead based business model using Blog<br />What makes a blog different from a web?<br />RSS feed<br />More interactivity with comment features<br />Formatted as a series of posts<br />More personal<br />You can have it for free with the engines<br />Written by an individual or a team of real people<br />Doesn’t have to be 100% personal<br />12<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  13. 13. build a publishing or lead based business model using Blog<br />Why use Blogger?<br />Free<br />Can be used with custom domain name<br />Easy to used<br />Google signature<br />Active and wide community<br />Continuous improvement and innovations<br />13<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  14. 14. build a publishing or lead based business model using Blog<br />How to turn this <br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />14<br />
  15. 15. build a publishing or lead based business model using Blog<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />15<br />Into this?<br />
  16. 16. build a publishing or lead based business model using Blog<br />First…. Do the steps above and remember the Formula<br />Good content + Traffic = $$$<br />But don’t forget your design<br />16<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  17. 17. Build a publishing or lead based business model using Blog<br />How to have good content?<br />Write topics that you really know<br />Consistent writing<br />Use casual languages but keep it formal<br />Use reliable references (link to others)<br />Link your content to one another<br />Be up to date<br />Write ageless content<br />Consider using English<br />17<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  18. 18. Build a publishing or lead based business model using Blog<br />How to have the “traffic”<br />Get a targeted traffic<br />Expose to search engine and blog directories<br />Insert the right keyword<br />Link to other blog (incl link exchange, content exchange, comment to other’s blog as well)<br />Use web analytics<br />18<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  19. 19. Build a publishing or lead based business model using Blog<br />Wait…. How to get the $$$ ?<br />19<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  20. 20. Build a publishing or lead based business model using Blog<br />Hear from Localsuccess publishers<br />LY, 28, Surabaya<br />3 years experience<br />4 digits earning in $<br />Full time blogger <br />Previous job: IT consultant<br />Jabier, 32, Nusa Tenggara Barat<br />3 years experience<br />4 digits earning in $<br />Full time blogger<br />Previous job: IT & e-Commerce Manager<br />20<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  21. 21. How Adsense Works<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />21<br />$$$$$<br />Advertisers<br />ads<br />$$<br />Publishers (you)<br />content<br />Visitor’s clicking your ads<br />
  22. 22. The How to do it<br />Register your blog with a decent content<br />Wait for approval (2-3 days)<br />Start publishing….<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />22<br />
  23. 23. The How to do it<br />Generate Adsense Code<br />Get Google Adsense PIN<br />Optimization Essentials, Dress for success<br />Optimization Essentials, Position for performance<br />Tracking your performance<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />23<br />
  24. 24. Adsense No-No’s<br />Code modifications<br />Persuade people to click<br />Xtreme Content<br />Clicking your own ads<br />If you do all of these things consistently, you might get to see….<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />24<br />
  25. 25. The result<br />25<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />
  26. 26. Thankyou<br />26<br />Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing<br />

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