Get In Touch with Internet Marketing

Get in Touch with Internet Marketing
SartikaKurniali
20th November 2008

Agenda
Internet Marketing
What is internet marketing?
Why internet marketing?
Limitations of internet marketing
Business models
What we Need to become a Netpreneur
Myths in internet marketing
Internet Business Plan
Case studies: build a publishing or lead based business model using Blog
2
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Agenda
Adsense, everybody’s choice
How Adsense Works
The How to do it
Adsense No-No’s
The Result
3

What is internet marketing?
The marketing of products or services over the Internet.
But... you don’t always have to own what you are selling
4

Why internet marketing?
Free from time and space
Minimum risk
Minimum inventory
Fewer employees
A real office is not needed
less money or even free
You can start it part-time and as a hobby
Potential additional income besides your main business
Note: You need to learn to speak and write English
5

Limitations of internet marketing
Requires customers to use newer technologies rather than traditional media
Low-speed Internet connections
The inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase
Security concerns
6

Business models
e-commerce — goods are sold directly to consumers or businesses, e.g:
Simple  put ads on internet, free or paying ads
Middle  bukukita.com (without online payment)
Complex Amazon.com
publishing — the sale of advertising, e.g. Adsense Publishers
lead-based websites — an organization generates value by acquiring sales leads from its website, e.g. Affiliate Publishers
7

What we Need To become a Netpreneur
PC/laptop
Good internet connection
Domain name and trusted hosting service (if you plan to build a web)
Creative Idea
Technical knowledge would be an advantage
8

Myths in internet marketing
Quick way to get richbuilt in and they will comeThe truth: when you set up a website no one cares, no one will visit it. You have to market it, you have to tell people about it in order for people to visit it.
ScamsThe truth: not all scams, take a look at Google, Amazon.com, eBay, etc. Just check if the deal is too good to be true, perhaps it is a scam.
Even if the program is valid it’s impossible to get the moneyThe truth: Payment options usually resides from cheque, Paypal, and other online payment mechanisms.
9

Internet Business Plan
Step by step
The breakdown
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10

11
BIG Web, BIG CONTENT, BIG SLICE of $$$
Then, what about us?

build a publishing or lead based business model using Blog
What makes a blog different from a web?
RSS feed
More interactivity with comment features
Formatted as a series of posts
More personal
You can have it for free with the engines
Written by an individual or a team of real people
Doesn’t have to be 100% personal
12

Why use Blogger?
Free
Can be used with custom domain name
Easy to used
Google signature
Active and wide community
Continuous improvement and innovations
13

How to turn this
14

15
Into this?

First…. Do the steps above and remember the Formula
Good content + Traffic = $$$
But don’t forget your design
16

Build a publishing or lead based business model using Blog
How to have good content?
Write topics that you really know
Consistent writing
Use casual languages but keep it formal
Use reliable references (link to others)
Link your content to one another
Be up to date
Write ageless content
Consider using English
17

How to have the “traffic”
Get a targeted traffic
Expose to search engine and blog directories
Insert the right keyword
Link to other blog (incl link exchange, content exchange, comment to other’s blog as well)
Use web analytics
18

Wait…. How to get the $$$ ?
19

Hear from Localsuccess publishers
LY, 28, Surabaya
3 years experience
4 digits earning in $
Full time blogger
Previous job: IT consultant
Jabier, 32, Nusa Tenggara Barat
3 years experience
4 digits earning in $
Full time blogger
Previous job: IT & e-Commerce Manager
20

How Adsense Works
21
$$$$$
Advertisers
ads
$$
Publishers (you)
content
Visitor’s clicking your ads

The How to do it
Register your blog with a decent content
Wait for approval (2-3 days)
Start publishing….
22

The How to do it
Generate Adsense Code
Get Google Adsense PIN
Optimization Essentials, Dress for success
Optimization Essentials, Position for performance
Tracking your performance
23

Adsense No-No’s
Code modifications
Persuade people to click
Xtreme Content
Clicking your own ads
If you do all of these things consistently, you might get to see….
24

The result
25

Thankyou
26

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Get In Touch with Internet Marketing

by Sartika Kurniali on Oct 26, 2009

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