Contactcars.com - Media Kit
Unique: an electronic financial advisor to
support the users in calculating installments
and interest rates when buying a new car;
Accurate and up-to-date prices for
new and used cars in Egypt;
15,000 cars posted per month
Locations of car service dealers, car agencies;
Launched in 2003, ContactCars.com is an Arabic-language website, and an accurate, up-to-date source for automotive prices, car service dealers and car
agencies in Egypt.
ContactCars.com is the number one automotive site in Egypt and in the Middle East region.
An extensive coverage of all events related to
automotive industry ranging from new car
launch, to the biggest automotive exhibitions in
A platform for used cars
market that is available
without brokers’ interference
– an annual market of over 3
The only site in the region that has
multiple channels: a mobile-version
and mobile applications for
BlackBerry and iPhone platforms.
(more info about mobile advertising options
in the Mobile Advertising Kit)
An extremely user-friendly
interface and design to
make it easy for the users to reach
what they are looking for;
Users spend up to 14 min on site per each visit.
More than 75% of the users visited the site more
than 2 times a month, which suggests that the site
content is engaging enough for visitors to come back
and to spend so much time on site.
Bounce Rate: 26% à which means that 74% of the
users spend at least 1 minute on site at their first visit.
Info sources: registered users, Google Analytics , Alexa, Google AdPlanner.
Traffic Over AllCompetitive Edge
• Number 1 automotive website based on traffic
• The total number of visits on ContactCars.com
surpasses the total number of visits for the next
20 websites , combined.
• ContactCars.com database boasts 300% more
posted cars than its closest competitor.
• It is the only site that offers online insurance and
an installment calculator.
International Traffic @ 30%
Info sources: effective measure
Ad Unit Size (pixels) Location Rotation*
Leader Board 728x90 All Pages yes
Medium Rectangle 300x250 All Pages yes
Website Sponsorship Logo Maximum width: 60
Maximum height: 30
All Pages no
Take Over Contact us All Pages no
• Country or geographical region
• Time: specific days or hours
• Ad place:
§ home page, inner page or run-on-site.
§ Avoid your ad to appear on the same page with competitor’s ads
or with your own ads.
* Rotation ad: your ad will rotate with other ads on the same ad space when the users refresh the
Different ad types work to maximize and measure ad program effectiveness:
• A take-over banner is mostly used for branding.
• Other banners can be very creative and engaging so that the advertiser achieves their particular goals: whether high level of
participation, subscriptions, video-plays or registrations.
Ads Creative: expandable, data capture, video, interactive, rich-media, 3D, EyeBlaster, game. Explore Sarmady’s CREATIVE ZONE.
" Around 140,000 unique users every month on the mobile site.
" 70,000 active users on iPhone app
" 1,000 active users on BlackBerry app
How does it work?
Your banner is integrated into ContactCars.com mobile site and
application by our dynamic ad served by DFP for Publisher.
Measurements of Success:
• Impressions: the number of times the ad was viewed.
• CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions.
The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and
placement, and by the timing of the campaign (whether it is related to any holiday or special event).
• Video Plays: the number of times a video-ad was played.
• Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.
• Game Plays: the number of times a game was played.
Performance Analysis, Optimization and Reporting:
Our team constantly analyzes the performance of the campaign and optimizes the results.
At the end of the campaign, we release a report that includes all the results and tips for the way-forward.
For more information on the services you're interested in, rates and
banner specifications, please contact us.
Our sales team is here to answer your questions and help your
brand become part of the digital marketing revolution.
Mobile site & App
Branded Apps Messaginginfinite digital innovations
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