Media kit for Akhbarak.net explaining the website, the channels for content delivery and the ad spots.

1. Akhbarak.net - Media Kit
Last
updated
by
the
Marke0ng
Department
,
June
2013

2. Akhbarak.net is the most popular Egyptian news aggregator,
founded 2003. Millions of users rely on Akhbarak.net for their
daily news from all sources.
Akhbarak.net is unordinary news aggregator website which
aggregate news from a wide range of news sources (150+) with
different trends and areas. Akhbarak.net collects -with no human
interference- the similar articles from different sources together in
different groups. In addition to that Akhbarak.net also classifies
articles for different topics and sections.
Akhbarak.net sorts the articles with respect to its importance to
the users so that users can know and read what is the breaking
news as soon as it happens
Finally, Akhbarak.net technology is a powerful software engine to
crawl, cluster, rank, and tag any content , language independent.
Brief Overview

3. Audience Type and Site Statistics
Audience
Users spend more almost 8 minutes on site per each
visit.
Around 80% of the users visited the site more than 2
times (Aug 2012 – Nov 2012 ), which suggests that the
site is engaging enough for visitors to come back.
Akhbarak.net is strongly popular between males from 21
to 50 years old.
18 Million
Visits
63 million
Page Views
6 Million
Unique Users
Traffic over allCompetitive Edge
• Present on all platforms, WEB, WAP, and Soon on
iPhone & Android apps
• Social media popularity with over 328,000
Facebook fans and 25,000 Twitter followers
• Alexa #15 Most Visited Website in EG and the
2nd news website.
• News aggregation for Egypt where you can see the
updated News from 20 Minutes, an hour, 4 hours,…
etc
Info sources: Google Analytics & Effective Measure

4. Audience Type and Site Statistics |MENA

5. Adver&sing
Programs
WEB
Standard
Formats
Ad Unit Size (pixels) Location Rotation
Leader Board 728X90
Run on Site Main
Pages
yes
iframe banner 728X90
Run on the news
pages
no
Medium
Rectangle
300X250
Run on Site Main
Pages
yes
Take Over
(Sponsorship)
2 sides: left
175x1009 &
Right 175x1008
Home Page and
section Pages
no
TakeOver
Leader Board
Medium
Rectangle
TakeOver
Targeting options:
• Country or geographical region
• Time: specific days or hours
• Ad place:
§ home page, inner page or run-on-site.
§ Avoid your ad to appear on the same page with competitor s
ads or with your own ads.
* Rotation ad: your ad will rotate with other ads on the same ad space when the users refresh the page.

6. Different ad types work to maximize and measure ad program effectiveness:
• A take-over banner is mostly used for branding.
• Other banners can be very creative and engaging so that the advertiser achieves their particular goals:
whether high level of participation, subscriptions, video-plays or registrations.
Ads Creative: expandable, data capture, video, interactive, rich-media, 3D, Overlay, game. Explore Sarmady s
CREATIVE ZONE.
WEB Creative and High-Impact Displays
Adver&sing
Programs

7. Measurements of Success:
• Impressions: the number of times the ad was viewed.
• CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions.
The CTR is usually influenced by the existing awareness of the brand, by the banner s message, offer, creative and
placement, and by the timing of the campaign (whether it is related to any holiday or special event).
• Video Plays: the number of times a video-ad was played.
• Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.
• Game Plays: the number of times a game was played.
Performance Analysis, Optimization and Reporting:
Our team constantly analyzes the performance of the campaign and optimizes the results.
At the end of the campaign, we release a report that includes all the results and tips for the way-forward.
Measurements
of
Success
Performance
Analysis,
Op0miza0on
and
Repor0ng

8. Key facts
Around One million unique users every month on the mobile site.
How does it work?
Your banner is integrated into Akhbarak.net mobile site by our dynamic
ad server DFP for Publisher
Different ad types work to maximize and measure ad program effectiveness:
• Rich Media banners can be very creative and engaging so that the advertiser
achieves their particular goals.
Adver&sing
Programs
Mobile
Internet:
banners
Your banner
Your banner will
appear in this
space

9. 1
0
Million
2
9
Million
8
3
Million
8
0
Million
Mobile site & App
PLacements
Branded Apps Messaginginfinite digital innovations
www.sarmady.net
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