The Necessity for Mobile Strategy

259
-1

Published on

There is a growing necessity for businesses to adopt mobile strategies as consumers increasingly use mobile apps and mobile sites as the popular default to Internet access.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
259
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Necessity for Mobile Strategy

  1. 1. THE NECESSITY FOR MOBILE STRATEGY
  2. 2. “If you don’t have a mobilestrategy, you don’t have a future strategy.” Eric Schmidt, Google, Executive Chairman
  3. 3. More consumers are using mobile as their default access to the Internet
  4. 4. Number of smartphones is growing worldwide2.5 2.1 1.9 21.5 1.3 1 10.5 0 2012 2013 2014 2015 Billions *Source Yankee Group, “Mobile Apps an Cloud Forecast,” April 2012
  5. 5. PREDICTIONIn 2014 mobile Internet will overtake desktop
  6. 6. 80% of phone- based, mobile commerce transactions happens via apps*Source ComScore
  7. 7. 2x the amount of m-commerce occurs on tablets, than on phones*Source ComScore
  8. 8. THAT’S A LOT OF MOBILETRANSACTIONS!
  9. 9. 35% of consumers admit to ‘showrooming’ Research Visit store Purchase item to check on mobile online out item device*Showrooming is the practice of using mobile apps to compare prices online and at stores*Source ComScore
  10. 10. Test if your site’s traffic iscoming from mobile devices
  11. 11. Test if your site’s traffic iscoming from mobile devices CHANCES ARE IT IS!
  12. 12. Develop a Mobile Strategy Business Goals Mobile User Needs Technologies
  13. 13. A mobile strategy putsyour business in front of where your customers are…
  14. 14. A mobile strategy putsyour business in front of where your customers are… ON MOBILE DEVICES
  15. 15. TAKE ADVANTAGE OFMOBILE OPPORTUNITIES  Mobile Website  Mobile App  Mobile Coupons  Location-based Services  Mobile Marketing & Ads
  16. 16. For full source mobile development from concept to launch http://www.saritasa.com/
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×