Presentazione di Everywhere Sport - Sistema Startup 2013
Upcoming SlideShare
Loading in...5
×
 

Presentazione di Everywhere Sport - Sistema Startup 2013

on

  • 552 views

La presentazione dell'idea d'impresa Everywhere Sport in occasione dell'evento "Sistema Startup 2013 - Opportunità di finanziamento per startup innovative in Sardegna" tenutosi presso il Parco ...

La presentazione dell'idea d'impresa Everywhere Sport in occasione dell'evento "Sistema Startup 2013 - Opportunità di finanziamento per startup innovative in Sardegna" tenutosi presso il Parco tecnologico della Sardegna a Pula l'11 ottobre 2013.

Statistics

Views

Total Views
552
Views on SlideShare
550
Embed Views
2

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 2

http://sardegnaricerche.scelta.it 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Presentazione di Everywhere Sport - Sistema Startup 2013 Presentazione di Everywhere Sport - Sistema Startup 2013 Presentation Transcript

  • Everywhere Sport Sport without boundaries Real Time Social Sport We know sportsmen have specific needs. We make innovative software for supporting them, everywhere, every day Fabrizio Mulas, CEO fabrizio@everywheresport.com
  • Needs Sportsmen have specific needs… … beginners need help and advices … amateurs need workout tools and support … advanced need professional tools and trainer supervision
  • Business Idea Market place of sport professionals 1) Use our Apps 2) Request a workout plan 3) The coach creates the plan SEAMLESS EXPERIENCE 5) Now the virtual coach will train you! 4) He uploads the plan on your App
  • Business Idea - Demo Follow the Virtual Personal Trainer
  • Innovations University Spin-off, 4 years R&D in Human Computer Interaction Business model innovation Digitalization of trainers/clients relationship Lower costs Unexplored potential market
  • Products Overview Everywhere Run! Challenge yourself Everywhere Race! Sport without boundaries Everywhere Trainers! Where coaches meet sportsmen Product already on the Play Store (70.000 downloads, >5.000 workouts/month) iOS version in development Beta already on the Play Store (8.000 downloads) iOS version in development Prototype not online In development
  • Competitive Advantages Other Social Features Offline Challenges Real Time Challenges Virtual Events Challenge yourself Remote Personal Trainer Live Tracking
  • Competitive Advantages We differentiate for the real time virtual races and for the remote personal trainer There is not a fitness/sport professionals market place Competitors offer only standard training plans There is not a structured and fully digitalized offer
  • Market Opportunity 29% of people 500 million People who download apps have downloaded a health app worldwide will be using mobile health apps by 2015 Global revenue for mobile healthcare apps: 17 Billion $
  • Financial Projections & Business Model Estimation based on 300.000 registered users in 4 years € Million Income Expenditures We sell: • Standard training plans (not personalized): 9€ € 1,60 € 1,40 € 1,20 € 1,00 € 0,80 € 0,60 € 0,40 € 0,20 € 0,00 • Premium training plans (customized by professional trainers): 30 € our fee is 20% 1 2 3 Years (3 to 5)% buy some services/add-ons 0.05% of 500M mobile health app users
  • Planning Direct and indirect Marketing Strategy Bloggers, Forums, Social Network Digital advertising tests (on different channels) Advertising campaigns and continuous metrics calculation Fund needed Milestones 250.000 € 3 months for selling standard training plans 5 months for selling premium training plans Partnership
  • Team Fabrizio Mulas Engineer, PhD CEO Salvatore Carta CEO of Xorovo CTO of Applix Lead Mentor Scientific Responsible Luisella Piredda Psicologa Psicoterapeuta Product Development Research group (Everywhere Sport is a university spinoff) 1 Post doc 1 PhD 2 Fellows Stefano Amico Engineer Business Developer Paolo Pilloni PhD Main Developer Execution 1 Developer 1 UX Designer 1 Social manager 1 Blogger
  • Everywhere Sport Sport without boundaries Real time social sport as never before Innovative software for every day sport Fabrizio Mulas, CEO fabrizio@everywheresport.com