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Flickr case study

Flickr case study






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    Flickr case study Flickr case study Presentation Transcript

    • Flickr Case StudyMCM 354
      Sara Al Uraifi & Jawaher Al Suwaidi
    • What is Flickr?
      Flickrwas founded in 2004.
      The founders were Caterina Fake and Stewart Butterfield.
      Flickr is a web site owned by
      It offers photo sharing and a host of related services for users of any level beginners to professionals.
      It is the fastest-growing photo sharing site on the web.
    • What is the business model of Flickr?
      Not a type of money making plan.
      The creators usually launch the website and then try to think of ways to make money.
      Flickr is known to be a free platform website, the only way to make profit is through advertising.
      Advertising on websites like Flickr are pay-by-click.
    • On the other hand, Flickr receive profit via other companies who pay them to advertise on their website.
      Flickr has more than 3 million users.
      Examples in UAE, the advertisement you may see is of Abu Dhabi Food Control Authority, Clearasil and many more.
    • What is the web-marketing plan of Flickr?
      Flickr’s mission:
      To make sharing photos with friend and family easier by creating profiles and uploading pictures on the website as well as providing applications for iPhone, Blackberry and iPads.
    • Flickr’s goals
      1. They want to help people make their photos available to the people who matter to them.
      2. They want to enable new ways of organizing photos and video.
    •  How can we advertise in Flickr?
      In order to be able to advertise on Flickr, advertisers need to reserve their spots through http://adspecs.yahoo.comor by contact Flickr.
    • How to market your brand through Flickr?
      • Use your web site address as your Flickr screen name.
      • Use your Flickr profile to advertise your company, products, services, etc
      • Upload quality photos of your products/services
      • Write appropriate text for each photo, but avoid the hard sell.
      • Find and join appropriate groups and share your photos in those groups.
      • Link prominently from your web site to your Flickrphotostream.
      • Take part in the Flickr community.
    •  Explain online privacy issues that Flickr is involved in?
      • Anyone is able to obtain other users’ pictures.
      • Users may post pictures of others without their permission.
    • Why was Flickr blocked in the United Arab Emirates?
      Due to the amount of sex oriented photos hosted by Flickr in respect of the country’s culture and religion.
    • THANK YOU 