Flickr case study
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Flickr case study Presentation Transcript

  • 1. Flickr Case StudyMCM 354
    Sara Al Uraifi & Jawaher Al Suwaidi
  • 2. What is Flickr?
    Flickrwas founded in 2004.
    The founders were Caterina Fake and Stewart Butterfield.
    Flickr is a web site owned by
    It offers photo sharing and a host of related services for users of any level beginners to professionals.
    It is the fastest-growing photo sharing site on the web.
  • 3. What is the business model of Flickr?
    Not a type of money making plan.
    The creators usually launch the website and then try to think of ways to make money.
    Flickr is known to be a free platform website, the only way to make profit is through advertising.
    Advertising on websites like Flickr are pay-by-click.
  • 4. On the other hand, Flickr receive profit via other companies who pay them to advertise on their website.
    Flickr has more than 3 million users.
    Examples in UAE, the advertisement you may see is of Abu Dhabi Food Control Authority, Clearasil and many more.
  • 5.
  • 6.
  • 7. What is the web-marketing plan of Flickr?
    Flickr’s mission:
    To make sharing photos with friend and family easier by creating profiles and uploading pictures on the website as well as providing applications for iPhone, Blackberry and iPads.
  • 8. Flickr’s goals
    1. They want to help people make their photos available to the people who matter to them.
    2. They want to enable new ways of organizing photos and video.
  • 9.  How can we advertise in Flickr?
    In order to be able to advertise on Flickr, advertisers need to reserve their spots through http://adspecs.yahoo.comor by contact Flickr.
  • 10.
  • 11. How to market your brand through Flickr?
    • Use your web site address as your Flickr screen name.
    • 12. Use your Flickr profile to advertise your company, products, services, etc
    • 13. Upload quality photos of your products/services
    • Write appropriate text for each photo, but avoid the hard sell.
    • 14. Find and join appropriate groups and share your photos in those groups.
    • 15. Link prominently from your web site to your Flickrphotostream.
    • 16. Take part in the Flickr community.
  •  Explain online privacy issues that Flickr is involved in?
    • Anyone is able to obtain other users’ pictures.
    • 17. Users may post pictures of others without their permission.
  • Why was Flickr blocked in the United Arab Emirates?
    Due to the amount of sex oriented photos hosted by Flickr in respect of the country’s culture and religion.
  • 18. THANK YOU 